19. 17 Evaluation Fragmentation. Fragmentation into multiple sites, domains, and identities is clearly a major problem. Many users don’t know which site to visit for which purpose, and the lack of consistent, intuitive inter-site search and navigation makes it difficult to find content without knowing source and location. Findability. Users often can’t find what they need from the home page, but that’s only the start of the problem. Most users don’t come through the front door. They enter via a web search or a deep link, and are often confused by what they do find. Even worse, most potential users never use the Library, because many of its resources aren’t easily findable via external searches.
22. 20 “Information is blurring the lines between products and services to create multi-channel, cross-platform, trans-media, physico-digital user experiences.” Peter Morville “People keep pretending they can make things deeply hierarchical, categorizable, and sequential when they can’t. Everything is deeply intertwingled.” Ted Nelson
23. 21 World’s Best Information Architect Source: Subject to Change (2008)
29. 27 Cross-Channel Facets Composition multi- or cross-channel; mix of platforms, devices, media; coherence Consistency brand, features, organization, interaction balanced against value of optimization Connection links, tags, signs, maps; call to action Continuity bookmark, resume playback, flow Context personal, social, location, time, task Conflict identify/resolve, org chart, free-riding
30. 28 Adapted from Cross-Platform Service User Experience portal.acm.org/citation.cfm?id=1851637
31. 29 Craft beautiful designs that deliver a quality experience to your users no matter how large (or small) their display. Fluid Grids Flexible Images Media Queries
33. 31 Why Separate Mobile & Desktop Web Pages at Bagcheck? With a dual template system, we were able to optimize: Source Order Media (Speed, Quality, Interaction) URL Structure Application Design Navigation at Top Navigation at Bottom
34. 32 Why Separate Mobile & Desktop Web Pages at Bagcheck? With a dual template system, we were able to optimize: Source Order Media (Speed, Quality, Interaction) URL Structure Application Design Embedded Video Thumbnail (few pixels / detail)
35. 33 Why Separate Mobile & Desktop Web Pages at Bagcheck? With a dual template system, we were able to optimize: Source Order Media (Speed, Quality, Interaction) URL Structure Application Design One Page (with modules) Four Pages (mobile-only URLs)
36. 34 Why Separate Mobile & Desktop Web Pages at Bagcheck? With a dual template system, we were able to optimize: Source Order Media (Speed, Quality, Interaction) URL Structure Application Design Modal Dialog Barcode Scan
37. Transmedia Design by Jakob Nielsen http://www.useit.com/alertbox/3-screens-transmedia.html “The highest-value use will stay predominantly on desktop.” “Most companies must support both device classes …with separate UI designs.” 35 PC Big Screens Better Input Devices Faster Bandwidth Hardware Oomph Software Maturity Printing Mobile “The best computer is the one you have with you.”
38. 36 To make the right decisions about composition and consistency, you need a cross-channel strategy.
61. 50 “After a half-hour, a three-tone alert sounds…If the bottle still has not been opened, the system makes an automated reminder phone call to the patient or a caregiver. The GlowCap system compiles adherence data which anyone can be authorized to track. That way the doctor can make sure Gramps stays on his meds.”
68. 57 reFraming Classic Information Architecture(Polar Bear). Web Strategy (Web, Mobile, Social). Cross-Channel Strategy (Physical, Digital). Ubiquitous IA (Intertwingularity).
69. 58 IA Therefore I Am Peter Morville morville@semanticstudios.com Search Patterns http://searchpatterns.org/ Semantic Studios http://semanticstudios.com/ Blog http://findability.org/