#T3CON14EU / OCTOBER 9TH, 2014 
MORTEN GADE / KONTRAPUNKT 
We need a 
content 
facilitation 
system
Good morning,
my name is Morten. 
Morten Gade 
Partner, head of digital / Kontrapunkt 
@mortengade
5
6 
Robert Mapplethorpe / self portrait
7
8 
technology driven creativity
9 
Photographer Camera producer
10
11 
Microsoft Auditor
The tools we shape, 
shape our society
Hemingway’s Halda typewriter 13
Et modnet marked
Obviously,
Over the last decade or so, 
Content Management Systems 
have grown a lot easier to use
(thank you!)
A more mature market 
Fewer horrendous CMS’s 
Much more content brought online
Now, let’s not only make it easy… 
…let’s make the content better
To make content better, we need 
another level of ambition than 
”A Content Management System 
That Doesn’t Suck”
21
Absence of hate = Love
So, how can we make content 
management systems more 
lovable?
CMS 
Technology Culture
Both must yield
Culture must be allowed 
to influence technology 
& 
Technology must be allowed 
to influence culture
How so?
Allow me to sketch out 
a simple plan in five steps…
29 
1
Content Management System
31
32 
“Any customer can have a car 
painted any colour that he wants 
so long as it is black.” 
HENRY FORD
Content System 
Content Facilitation System 
Content Improvement System 
Content Production System 
Creativity System
34 
Management of content 
vs. 
Facilitation of content
35 
New words bring new meaning
36 
2
The System should be focused on the 
entire process of content creation 
…a System for the producers, 
not only the develo...
A tool that allows us to develop ideas, 
produce, cooperate, refine…
Medium.com 39
(“Vacansopapurosophobia”) 
40
41 
writeordie.com
42 
Steps in the editorial process 
Idea 
Improvement 
Preparation 
Production 
Quality assurance 
Publication 
Review
43 
3
The System should adapt 
to the organizational context 
of the producer
45
An organization is not just an 
organization 
Culture 
Effectivity 
Cooperation 
Management 
Flexibility 
Casual users vs ...
47 
Retailer NGO
48 
In one organization you might 
need a dashboard of analytics 
metrics on your content
49 
In another, you might want to 
confront the editor with 
comments from members.
50 
4
The System should make it easier 
to choose and create the right 
medium
Odyssey.js 52
53
54
55
56
57
How is anyone to keep up to date? 
Let alone make the right choice?
59 
5
Technology should keep on inspiring 
new ways of presenting and shaping 
content
Vox.com/cardstacks 61
1 Change the name 
2 Focus on the creators 
3 Adapt to organizational context 
4 Choose and create the media 
5 Develop ne...
That way,
When young creatives look around 
for a weapon of choice...
65
66
thank you 
Morten Gade 
@mortengade / mga@kontrapunkt.com / +45 52 14 59 70
We need a content facilitation system
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We need a content facilitation system

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Presentation for T3con, the 10th international Typo3 conference on how we need to develop content management systems from being all about publishing and management - to being tools for unleashing creativity.

There's a write up of the talk here: https://medium.com/@mortengade/we-need-a-content-facilitation-system-da7c2420993d

Veröffentlicht in: Technologie

We need a content facilitation system

  1. 1. #T3CON14EU / OCTOBER 9TH, 2014 MORTEN GADE / KONTRAPUNKT We need a content facilitation system
  2. 2. Good morning,
  3. 3. my name is Morten. Morten Gade Partner, head of digital / Kontrapunkt @mortengade
  4. 4. 5
  5. 5. 6 Robert Mapplethorpe / self portrait
  6. 6. 7
  7. 7. 8 technology driven creativity
  8. 8. 9 Photographer Camera producer
  9. 9. 10
  10. 10. 11 Microsoft Auditor
  11. 11. The tools we shape, shape our society
  12. 12. Hemingway’s Halda typewriter 13
  13. 13. Et modnet marked
  14. 14. Obviously,
  15. 15. Over the last decade or so, Content Management Systems have grown a lot easier to use
  16. 16. (thank you!)
  17. 17. A more mature market Fewer horrendous CMS’s Much more content brought online
  18. 18. Now, let’s not only make it easy… …let’s make the content better
  19. 19. To make content better, we need another level of ambition than ”A Content Management System That Doesn’t Suck”
  20. 20. 21
  21. 21. Absence of hate = Love
  22. 22. So, how can we make content management systems more lovable?
  23. 23. CMS Technology Culture
  24. 24. Both must yield
  25. 25. Culture must be allowed to influence technology & Technology must be allowed to influence culture
  26. 26. How so?
  27. 27. Allow me to sketch out a simple plan in five steps…
  28. 28. 29 1
  29. 29. Content Management System
  30. 30. 31
  31. 31. 32 “Any customer can have a car painted any colour that he wants so long as it is black.” HENRY FORD
  32. 32. Content System Content Facilitation System Content Improvement System Content Production System Creativity System
  33. 33. 34 Management of content vs. Facilitation of content
  34. 34. 35 New words bring new meaning
  35. 35. 36 2
  36. 36. The System should be focused on the entire process of content creation …a System for the producers, not only the developers
  37. 37. A tool that allows us to develop ideas, produce, cooperate, refine…
  38. 38. Medium.com 39
  39. 39. (“Vacansopapurosophobia”) 40
  40. 40. 41 writeordie.com
  41. 41. 42 Steps in the editorial process Idea Improvement Preparation Production Quality assurance Publication Review
  42. 42. 43 3
  43. 43. The System should adapt to the organizational context of the producer
  44. 44. 45
  45. 45. An organization is not just an organization Culture Effectivity Cooperation Management Flexibility Casual users vs diehard users Marketing vs communication etc.
  46. 46. 47 Retailer NGO
  47. 47. 48 In one organization you might need a dashboard of analytics metrics on your content
  48. 48. 49 In another, you might want to confront the editor with comments from members.
  49. 49. 50 4
  50. 50. The System should make it easier to choose and create the right medium
  51. 51. Odyssey.js 52
  52. 52. 53
  53. 53. 54
  54. 54. 55
  55. 55. 56
  56. 56. 57
  57. 57. How is anyone to keep up to date? Let alone make the right choice?
  58. 58. 59 5
  59. 59. Technology should keep on inspiring new ways of presenting and shaping content
  60. 60. Vox.com/cardstacks 61
  61. 61. 1 Change the name 2 Focus on the creators 3 Adapt to organizational context 4 Choose and create the media 5 Develop new types of content
  62. 62. That way,
  63. 63. When young creatives look around for a weapon of choice...
  64. 64. 65
  65. 65. 66
  66. 66. thank you Morten Gade @mortengade / mga@kontrapunkt.com / +45 52 14 59 70

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