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We need a content facilitation system

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Presentation for T3con, the 10th international Typo3 conference on how we need to develop content management systems from being all about publishing and management - to being tools for unleashing creativity.

There's a write up of the talk here: https://medium.com/@mortengade/we-need-a-content-facilitation-system-da7c2420993d

Veröffentlicht in: Technologie

We need a content facilitation system

  1. 1. #T3CON14EU / OCTOBER 9TH, 2014 MORTEN GADE / KONTRAPUNKT We need a content facilitation system
  2. 2. Good morning,
  3. 3. my name is Morten. Morten Gade Partner, head of digital / Kontrapunkt @mortengade
  4. 4. 5
  5. 5. 6 Robert Mapplethorpe / self portrait
  6. 6. 7
  7. 7. 8 technology driven creativity
  8. 8. 9 Photographer Camera producer
  9. 9. 10
  10. 10. 11 Microsoft Auditor
  11. 11. The tools we shape, shape our society
  12. 12. Hemingway’s Halda typewriter 13
  13. 13. Et modnet marked
  14. 14. Obviously,
  15. 15. Over the last decade or so, Content Management Systems have grown a lot easier to use
  16. 16. (thank you!)
  17. 17. A more mature market Fewer horrendous CMS’s Much more content brought online
  18. 18. Now, let’s not only make it easy… …let’s make the content better
  19. 19. To make content better, we need another level of ambition than ”A Content Management System That Doesn’t Suck”
  20. 20. 21
  21. 21. Absence of hate = Love
  22. 22. So, how can we make content management systems more lovable?
  23. 23. CMS Technology Culture
  24. 24. Both must yield
  25. 25. Culture must be allowed to influence technology & Technology must be allowed to influence culture
  26. 26. How so?
  27. 27. Allow me to sketch out a simple plan in five steps…
  28. 28. 29 1
  29. 29. Content Management System
  30. 30. 31
  31. 31. 32 “Any customer can have a car painted any colour that he wants so long as it is black.” HENRY FORD
  32. 32. Content System Content Facilitation System Content Improvement System Content Production System Creativity System
  33. 33. 34 Management of content vs. Facilitation of content
  34. 34. 35 New words bring new meaning
  35. 35. 36 2
  36. 36. The System should be focused on the entire process of content creation …a System for the producers, not only the developers
  37. 37. A tool that allows us to develop ideas, produce, cooperate, refine…
  38. 38. Medium.com 39
  39. 39. (“Vacansopapurosophobia”) 40
  40. 40. 41 writeordie.com
  41. 41. 42 Steps in the editorial process Idea Improvement Preparation Production Quality assurance Publication Review
  42. 42. 43 3
  43. 43. The System should adapt to the organizational context of the producer
  44. 44. 45
  45. 45. An organization is not just an organization Culture Effectivity Cooperation Management Flexibility Casual users vs diehard users Marketing vs communication etc.
  46. 46. 47 Retailer NGO
  47. 47. 48 In one organization you might need a dashboard of analytics metrics on your content
  48. 48. 49 In another, you might want to confront the editor with comments from members.
  49. 49. 50 4
  50. 50. The System should make it easier to choose and create the right medium
  51. 51. Odyssey.js 52
  52. 52. 53
  53. 53. 54
  54. 54. 55
  55. 55. 56
  56. 56. 57
  57. 57. How is anyone to keep up to date? Let alone make the right choice?
  58. 58. 59 5
  59. 59. Technology should keep on inspiring new ways of presenting and shaping content
  60. 60. Vox.com/cardstacks 61
  61. 61. 1 Change the name 2 Focus on the creators 3 Adapt to organizational context 4 Choose and create the media 5 Develop new types of content
  62. 62. That way,
  63. 63. When young creatives look around for a weapon of choice...
  64. 64. 65
  65. 65. 66
  66. 66. thank you Morten Gade @mortengade / mga@kontrapunkt.com / +45 52 14 59 70

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