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MESH SOUND SMART STARTUP 2016 上海梦声 精灵创业 BP前传
- 4. O2O MESH SOUND目标消费群体主力是 85-95，副群是95－05Å且在3年 内，宜转以95后为主力群体Å同时， 娱乐将出现新的分级制Å 01 02 APP 03 95-05 APPLE 音乐厂牌应两阶段来看，纯音乐产品 的主力应放在95-05；延伸音乐产品 如音乐节，主力为90-00，副力为向 两侧延伸5岁Å 移动事业部将成为独立部门，而非附 属于实体，APP是手段／搭挡，但最 终目的还是找出下一阶段社交的源点 和重点Å MESHSOUND 时尚＋音乐＋流量 MESHSOUND
- 5. CONTENT IS NOT A KING. IT’S THE KINGDOM. Play for Fun, Humour and Desire. We are MESH SOUND………… July 2016 MESHSOUND
- 6. 6 MESHSOUND + Our idea on-demand economy sensor and big data sensor new app, new game A REAL ELECTRONIC BRAND lifestyle entertainment for gen z 95 gen z 911 gen Z 00 MESHSOUND
- 7. www.companyname.com © 2015 Marketofy Slides Theme. All Rights Reserved. 7 创意共享CREATIVITY 空间共享SPACE 设备共享EQUITMENT 工程共享INDUSTRY 资源共享SOURCE CORPORATIVE ECONOMY MESHSOUND
- 8. 8 MESHSOUND 1 2 3 8 SHARING CONOMY MESHSOUND
- 9. 9 MESHSOUND 1精 ( ) 2准 3交 4懂 4 ON-DEMAND CONOMY MESHSOUND
- 10. 10 MESHSOUND 1精 2准 3交 4懂 Revision Delivery 数据扩 张流量 精准交 垂直下沉 移动时代 娱乐成为释放 欲望的入口 Key Points 4 ON-DEMAND CONOMY MESHSOUND
- 12. THE MORE CONTENT I PUT OUT, THE MORE LUCK I HAVE. Play for Fun, Humour and Desire. We are MESH SOUND………… July 2016 MESHSOUND
- 15. 15 MESHSOUND 1 2 3 4 5 SENSOR! SENSOR! SENSOR! MESHSOUND
- 18. The consumer isn’t a moron. She is your WIFE! Play for Fun, Humour and Desire. We are MESH SOUND………… July 2016 MESHSOUND
- 20. 20 BUSINESS MODEL CANVAS Key Partners Key Activities Value Propositions Customer Relationships Customer Segments PROTOTYPING Key Resources Channels Cost Structure 形成分享经济的 低成本启动方式 Revenue Streams URBAN LIFESTYLE CENTER的品牌和 数据(Big Data)驱动模式 MESHSOUND 关键利基 垂直深化 扩大流量 社群共创新娱乐 场景+数据化 内容行销和工具 形成闭环 成本优化 MESHSOUND
- 22. EDM LABEL 22 MESHSOUND DowntownCLUB DowntownKTV UrbanCLUB MESH SOUND APP DJ PRODUCER exposure exposure service service service service MESHSOUND
- 23. 23 MESHSOUND 第二轴心是精准化 第一轴心移动化 核心是释放欲望 第三轴心是星巴克模式 URBAN ENTERTAINMENT SERVICE BASED MARKETING 解决人类娱乐的痛点 释放对 欲望和社交 的需求 运用共享经济的方法降低成本 以分享的概念得到消费者认同 进行移动互联网 的转型 用移动理论建立数据驱动模式 让娱乐人群自在的社交 并精准推动O2O互联 消费模式 不需要建立重资产的扩张模式 但要建立é城市娱乐中心è的 轻资产运作模式 就是Urban Entertainment 运用此模式 再更精准的推动新消费可能 产生Service Based Situation 如同星巴克 MESHSOUND
- 25. Design is more than just about making things beautiful. It’s about storytelling.. Play for Fun, Humour and Desire. MESH SOUND July 2016 MESHSOUND
- 26. TEAM Barry Lee Johney Zhen Paul Hugo CK 26 MESHSOUND 娱乐 ＋电音＋策展＋人群 MESHSOUND
- 31. WHERE IS THE MARKET? GENERATION Z 95 ? 95 95 GENERATION Z 2001 911 95 “ “ MESHSOUND
- 33. 6270 50 6270*300=3762000 50 60% 100-200 1254 200 1254*1200=150480012% 2090 100 2090*1200=2508000 50-100 20% 200 836 400 836*4800=40128008% 20496 ( 9845 10451) http://www.chyxx.com/industry/201507/329152.html 60% 50 20% 50 100 12% 100 200 8% 200more 118.000.000.000( ) 110.000.000.000( ) MESHSOUND MESHSOUND
- 34. 2014 50 MHD 2014 110 (MHD+PR+DD) ( 0.32) ( 250) ( 0. ) ( 700) =197.000.000.000( ) ( ) 4000.000.000.000( ) 2900.000.000.000 http://chihe.sohu.com/20150506/n412482057.shtml http://www.yicai.com/news/2015/11/4708200.html http://rum.1nongjing.com/a/201506/95377.html http://finance.sina.com.cn/chanjing/gsnews/ 20151110/213023731074.shtml PADORA BOX PR 2014 90 DD MESHSOUND MESHSOUND
- 35. TARGET POTENTIAL MARKET 65% 酒吧是年轻人的圣地 未来只会更火红 也就是说，整个夜间娱乐人群 几乎都是客群 夜游者对酒吧／KTV的接受度 只是强需求和弱需求的问题 AVAILABLE MARKET QUALIFIED AVAILABLE MARKET TARGET MARKET ♂ ♂♂ ♂ GEN Z 90后的高消费 30%均由95后所贡献 目前更出现难得一见的比拼现象 他们明显将夜间娱乐 视为身份地位的像徵 这和过去不同的是 从单纯的炫富 演进到有点亚文化的味道 80% 80 90 整个夜间客群的80％， 均是80后和90后 年纪大者退出的速度并无放缓 但年纪轻者却在加速进入 现在出现的特别现像 是年长者似乎回头争权 40% 90 80 80 90后似乎将夜间大型娱乐 视为正常休闲生活的一环 故在这二年 只要是周末等休假日 营业额往往高于正常日四倍以上 假日 似乎成为年轻族群的集结号 ♂ ♂ ♂ NIGHT TREND 1 2 34 MESHSOUND MESHSOUND
- 37. Name: DICK Age: 1991 Status: Playboy Education: Occupation: MAIN NEEDS: Name: MARY Age: 1992 Status: Bad Girl Education: Occupation: MAIN NEEDS: Name: JAMES Age: 1994 Marital Status: Eastern Boy Education: Occupation: MAIN NEEDS: Name: KATE Age: 1995 Marital Status: Western Girl Education: Occupation: MAIN NEEDS: WHOM THEY WANT: Any Female but Jenifer FRIEND: DICK & Johnson FRIEND: Any FRIEND: Classmate FRIEND Anyone WHOM THEY WANT: Any can Pay WHOM THEY WANT: Kate WHOM THEY WANT: Anyone but Dick BeHer MESHSOUND MESHSOUND
- 38. Name: Ruby Age: 1990 Status: Lady Girl Education: Occupation: MAIN NEEDS: Name: Johnson Age: 1985 Status: Killer Education: Occupation: MAIN NEEDS: Name: Jenifer Age: 1980 Marital Status: Hooker Education: Occupation: MAIN NEEDS: Name: William Age: 1975 Marital Status: Rich Daddy Education: Occupation: MAIN NEEDS: WHOM THEY WANT: Johnson or William FRIEND: Anyone but Mary FRIEND: Johnson or Ruby FRIEND: Anyone FRIEND: Daddy Body WHOM THEY WANT: Any FEMALE WHOM THEY WANT: Johnson WHOM THEY WANT: Any FEMALE but Jenifer MESHSOUND MESHSOUND
- 40. 40 MESHSOUND sWOTMatrix Helpful Harmful InternalExternal Strengths •强大的可落地创意和战略思考点 •移动互联网专业顾问团队 •仔细的规划和前置作业 Weaknesses •全新团队，带来的谋合期会更长 •经营重点和方式的蜕变，挑战性大 •移动产品的研发，经验值过差 Opportunities •从进价到售价，现有娱乐的毛利60％以上 •95后的世界，要的是ALL NEW and ALL THE BEST •电子兴起，一个音乐娱乐的亚文化已然成形 Threats •传统业者面临生存关键，竞争会加剧 •市场必须先分众，但分众后再聚众，难度很强 •抄袭者众，速度不够快即面临危机 MESHSOUND
- 41. A great future job is a combination of art and science. Play for Fun, Humour and Desire. We are MESH SOUND………… July 2016 MESHSOUND
- 43. 43 EDM Unplugged Concert Fashion Show On-Line Off- Line Authorized Product MESH SOUND Urban Entertainment . MESHSOUND MESHSOUND
- 44. ROBOT IS UR SERVANT “ “ MESHSOUND
- 45. 45 MESHSOUND THE BIG & GREAT IDEA A B C D 建立模型 只是转型的第一步 1.0 2.0/3.0...... 符合机能和永续发展 人工智能和机械化的利用 é改造é原有空间并使之成为é智能产品发表场所é “ “ MESHSOUND
- 46. MESHSOUND
- 47. WHAT VR VR “ “ VR HR MESHSOUND
- 52. 52 ♂ Ɨ A B C APP Experience curators VR “Phygital” connectors Digital matchmakers MESHSOUND MESHSOUND
- 54. 54 Here is your custom footer Ɨ 我们相信，移动互联网 将使得资讯大开 民风大开 但地球上的人类 却能各自寻找自己喜欢 的生活方式 真正的LIFESTYLE MESHSOUND MESHSOUND
- 55. Ultimately, you create a platform of education and inspiration. That’s how you build a brand. Play for Fun, Humour and Desire. We are MESH SOUND………… July 2016 MESHSOUND
- 56. 自已听音乐不用在意流行否， 不分对错只分好坏。 但经营夜店， 只分对错不能分好坏， 每一个来的人都在寻找共鸣。 我做过很多夜店，最早写的案 子被同事拿到广州做了个店， 至今第一名Å 我自已在上海操作比较有名的 是MOOK和MYST，其实我也做 过很多二三线城市的店，基本 上都可以进入到前二名，最后 第一Å 100 BARRY CD Rock Punk Electronic Dance Music DM New Order/Easure EDM EDM “ “ 遇到99分的敌人，只有100 分的团队能胜出Å 同时，若胜 在握时，千万 不要出奇制胜；若非胜 在 握，则一定要出奇制胜ÅMESHSOUND Barry Lee MESHSOUND
- 57. www.moodoosh.com NOT ONLY MAKE JOBS, WE MAKE THE WORLDBarry Lee MESHSOUND
- 59. THANKS.FOR YOUR ATTENTION and don’t plagiarize. mesh sound // ADD me : BARRYUSA@WECHAT BARRY LEE +8618917567570 MESHSOUND