2. Today
PR & communications
demand stronger
online skillsā¦.
constantly learningā¦
ā¦ and using time
and resources
more effectively
Ack!
3. The pressure to
learn new skills &
add new tactics
is enormous.
garbage from
gold.
Those who DONāT
open the door to
increasing criticism.
ITāS A REQUIREMENT.
But it doesnāt have
To be overwhelming.
4. Rethink PR.
Yesterday: media relations, IR, press releases
Today: offline + online visibility
FAR MORE
MOVING
PARTS.
Youā¦ the learnersā¦
are the ones who
create new best
practices & pave the
way for slower
adopters.
KUDOS!
6. Why should you
CARE?
Traditional PR
+ content marketing
+ social media
+ SEO
brand reputation
real-time marketing
brand journalism
crisis control
ALL HEAVILY IMPACT COMMUNICATIONS
AND BENEFIT FROM INTEGRATION.
TRADITIONAL PR
12. Find the right
blogs, then
start writing.
ļ Keep it
MANAGABLE.
Personal finance?
Business finance?
Investing? Banking?
13.
14. Now what?
INTEGRATE.
1. Write and submit post(s)
2. Share on social media
Post on CEOās LinkedInā¦, then share on LI
Company page, Facebook, Twitter, etc.
3. Create conversations
Comments on the post, expand topic on
a corporate website post, social share plug-in
(LiveFyre, Disqus) to connect conversations, etc.
1 post x 3-4 blogs = 12 articles per year
Enough frequency on each to build
influence, giving your CEO the visibility
he/she wants.
BOOM.
15. 2. Make what you have streeeeeeeeeeeeetch further.
Repurpose everything you
* But no clones allowed.
create 2 DIFFERENT WAYS.
Maximize what youāve created.
Use* what you ALREADY HAVE.
Press release -> post -> infographic -> SlideShare -> article
17. Growing trend of
multigenerational
living
How to survive
living w/ adult
children
Caregiving for
your live-in
aging parents
Collateral + stats
on SlideShare
Be creative! Reach different audiences.
eBook ā tips living
with parents/teens
Webinar, event
and/or podcast
with experts
Pinboards
with
educational
content
tweet
tweet
update
18. 3. Socialize all press releases.
Make it easy
on social media.
share your news
for journalists to
ā¦ even if they
donāt run the
story!