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CIRCLE OF MOMS•  Insight: –  Growth Hacking Basics

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CIRCLE OF MOMS•  Insight: –  Not all users are created equal. •  Hack: –  Discovered that moms on Circle of Friends were far more active than other users: –  Pivoted entire company from Circle of Friends to Circle of Moms. •  Result: –  Grew from 2MM monthly active users to 4.5MM –  Sold to Sugar Inc. Source: Analytics Lessons Learned

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