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LIVINGSOCIAL•  Insight: –  Building an Growth Hacking Basics

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LIVINGSOCIAL•  Insight: –  Building an audience can be outside of the core product experience. –  The cost of giving away a deal is shared by the merchant, giving away deals cheaper than giving away cash. •  Hack: –  Building a purely viral Facebook app called Pick Your 5, and growing virally until pivoting to daily deals. –  A new twist on refer-a-friend with the 3-and-free dynamic. •  Result: –  10’s of millions of Facebook app installs –  70MM users as of 11/12

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