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DROPBOX•  Insight: –  Traditional marketing Growth Hacking Basics

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DROPBOX•  Insight: –  Traditional marketing wasn’t working. Were spending $300+ to acquire customers for a $99 service. –  Activating customers was the key to paying accounts. –  Their asset had a very low marginal cost to give away. •  Hack: –  Giving away free space in exchange for word of mouth referrals. –  Giving away free space in exchange for activation. •  Result: –  Users sent 2.8 million direct referral invites in April 2010. –  In Sept. 2008 the service had 100,000 registered users. –  In Jan 2010 (15 mos.) the service had 4,000,000. –  No traditional ad spend. http://www.quora.com/What-are-the-dos-donts-of-referral-invite-programs

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