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BRANCH OUT & FACEBOOK•  Insight: Growth Hacking Basics

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BRANCH OUT & FACEBOOK•  Insight: –  People maintained a professional network on Facebook that was often more engaged than on LinkedIn. –  They could leverage the size of Facebook and its Open Graph permissions to drive growth. •  Hack: –  One click invite send and account creation with Facebook Connect. –  Which friend would you rather work with mechanic.•  Result: –  Doubled size in a month. Went from 1MM to 10MM users in 3 months. Raised $24MM. –  BranchOut mostly irrelevant now. Why?

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