BRANCH OUT & FACEBOOK• Insight: – People maintained a professional network on Facebook that was often more engaged than on LinkedIn. – They could leverage the size of Facebook and its Open Graph permissions to drive growth. • Hack: – One click invite send and account creation with Facebook Connect. – Which friend would you rather work with mechanic.• Result: – Doubled size in a month. Went from 1MM to 10MM users in 3 months. Raised $24MM. – BranchOut mostly irrelevant now. Why?