Claire Donner from Action Aid talked about their Barclays Behave campaign at the ECF Europe. http://europe.ecampaigningforum.com

1. Tell Barclays to stop promoting tax havens in
Africa

2. The campaign
- Highstreet name
- Complex international issue

3. Strategy
- Reputation of new CEO as cleaning up the
business
- Insider and outsider
- Some international coordination

4. E-Actions
- Email to CEO
Antony Jenkins
- 10,000+ emails
sent
- Secured meeting
with top execs,
flown in from
across the globe

7. - Twitter actions
- Targetting @BarclaysOnline (UK customer
support team)
- 14 tweet variations from email
- Over 300 tweets

9. - Facebook action driven by email

10. • Email our on the day with a picture from our stunt
• Asked people to tweet #BarclaysAGM to catch attention of delegates
• No pre-written tweets, high quality and low volume were important

13. …Lots of meetings and discussions
behind the scenes
(partial)
VICTORY!
Barclays commit to stop promoting tax havens to
clients in Africa
(but they’re still providing them)

14. Questions?
@ClaireDonner
claire.donner@actionaid.org