Presentation to members of the international project Creapolis. In this project museums and organisations of the creative sector cooperate. This presentation proposes the idea of creating multi media guides to give visitors a special experience behind the scenes of the city. By developing city walks with creatives we expect to give the audience an exclusive insight in our cities, combining historical knowledge with modern developments on the spots where things happened. We also expect to learn more about (digital) storytelling.

1. Creative City Guides
How museums can give insights in the creative city

2. Give visitors a special experience
Behind the scenes
History where it happened
Exclusive experience
Develop city walks with creatives
Co-creation
Participation
Explore the creative City

3. Museum App,
Amsterdam DNA tours
Flinck
#Golden Age
izi.TRAVEL
Amsterdam DNA tours
Ontdek Amsterdam Oost (Discover the east of Amsterdam),
iProvo
Publieke werken (Public works)
Wraak van Vondel (Vondels revenge)
Queering the collection
Goodby Anneke
WE HAVE AMPLE EXPERIENCE

4. WHAT DO YOU NEED, TO MAKE APPS
WORK?

5. TECHNOLOGY

6. DISTRIBUTION

7. CONTENT

8. WHY IZI.TRAVEL?

9. EASY TO USE, FREE AND OPEN
PLATFORM

10. KNOWLEDGE SHARING AND GREAT
SUPPORT

11. APPS ON ALL PLATFORMS,
INTERNATIONAL PRECENSE AND
PROMOTION

12. Everything is focused on the audience
A clear theme from the beginning to the end
A universal structure
CITY GUIDES AS EXITING STORIES

13. Start stop
Stop 2
Stop 3
Final stop
Stop n
Title, imageBeginning
Middle
Ending
Transition
Seduce, convince:
- appealing picture (emotional)
- catchy title
- universal theme
Introduction story and characters
introduction narrator
Practical information:
- length tour, starting point
- app usage
Overall story via the stops:
- conflicts,
- surprising twists,
- cliffhangers
Means per stop:
- personal tone narrator
- emotions (including humor)
- sounds (music, soundscapes, quotes)
- photos, video (limited)
- questions, game elements
Unraveling story
Relevance to public
Parting
Incentive to want to go to the
next stop
Practical issues
Limited time between stops
Storytelling using Audio tours

14. Experiment with designing tours
storytelling, gamification, participation and co-creation
Share experiences to improve our tour making skills
knowledge base, workshops, toolkit
Experiment with the distribution / use of tours
city marketing, website, events, festivals
DEVELOPING CREATIVE CITY GUIDES