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Massive Open Online Courses as a Tool for
International University Marketing and
Study Guidance:
The Example of MOOC@TU9
N...
Your connection to MOOCs…
Heard?
Tried?
Made?
h"ps://www.flickr.com/photos/hikingar4st/5726798581/	
  	
  
What does MOOC mean…
Massive
Course
Online
Open
Facing the MOOC-Hype...
MOOCs: Gartner Hype Cycle
http://blogs.cetis.ac.uk/cetisli/wp-content/uploads/sites/24/2013/06/unt...
Potential of MOOCs for universities
•  Refreshing of the e-learning topic at universities
•  Open-up university education:...
TU9 – Alliance of leading Institutes of Technology
in Germany
TU9 – Alliance of leading Institutes of Technology
in Germany
Common interest in:
•  further strengthening the quality of
...
How to call the attention of
INTERNATIONAL TALENTS
to the wide range of
STEM SUBJECTS
and win them for
STUDY AT TU9 UNIVER...
Project MOOC@TU9
•  Joint production of (a)
MOOC(s) on ‘German Engineering’
•  to show quality, diversity and prospects
of...
1. Entrepreneurship
2. Civil
Engineering
3. Digital
Engineering
4. Mechanical and
Electrical
Engineering
5. Material
Engin...
Course week
Saturday/Sunday
Submission of weekly tasks
Weekly summary
Weekly evaluation
Tuesday-Friday
View recordings
For...
Open course page (Wordpress) Live sessions via Google Hangout
http://mooc.tu9.de as live-stream/recording on YouTube
IRC-C...
Facts and figures
•  1.328 registered participants from more than 80 countries worldwide, mainly
from Asia (34%) and Europ...
Interim conclusion and lessons learned
•  The inter-university cooperation creates valuable synergies, such as joint
build...
Future plans... Three good news for you
1.  Recordings and all course materials of the teaser MOOC “Discover Excellence in...
Thank you for your attention!
Interested? Join us!
Course: http://mooc.tu9.de
Twitter: @mooctu9
eMail: mooc@tu9.de
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Massive Open Online Courses as a Tool for International University Marketing and Study Guidance: The Example MOOC@TU9

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Presentation of the TU9-project "MOOC@TU9" on NAFSA 2015 in Boston/MA, Breakfast-Reception International Offices TU9

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Massive Open Online Courses as a Tool for International University Marketing and Study Guidance: The Example MOOC@TU9

  1. 1. Massive Open Online Courses as a Tool for International University Marketing and Study Guidance: The Example of MOOC@TU9 NAFSA 67th Annual Conference Breakfast-Reception 28-May-2015, Boston, MA Presenter: Dr. Daniela Pscheida, TU Dresden, Germany
  2. 2. Your connection to MOOCs… Heard? Tried? Made? h"ps://www.flickr.com/photos/hikingar4st/5726798581/    
  3. 3. What does MOOC mean… Massive Course Online Open
  4. 4. Facing the MOOC-Hype... MOOCs: Gartner Hype Cycle http://blogs.cetis.ac.uk/cetisli/wp-content/uploads/sites/24/2013/06/untitled.png
  5. 5. Potential of MOOCs for universities •  Refreshing of the e-learning topic at universities •  Open-up university education: •  New target groups •  Internationalization •  Improve flexibility of university teaching and services: •  Supporting local lectures •  and: Student counseling and study guidance •  Marketing (national and international) •  Encourage cooperation and strategy development across universities
  6. 6. TU9 – Alliance of leading Institutes of Technology in Germany
  7. 7. TU9 – Alliance of leading Institutes of Technology in Germany Common interest in: •  further strengthening the quality of engineering courses •  the improvement of their good international reputation •  to recruit appropriate and especially promising international students
  8. 8. How to call the attention of INTERNATIONAL TALENTS to the wide range of STEM SUBJECTS and win them for STUDY AT TU9 UNIVERSITIES?
  9. 9. Project MOOC@TU9 •  Joint production of (a) MOOC(s) on ‘German Engineering’ •  to show quality, diversity and prospects of an engineering degree in Germany •  with a mixture of marketing, self- assessment and academic advising •  directed by the TU9 vice-rectors and vice-presidents for studies and teaching •  implemented by an editorial team with contacts at all locations •  and financial participation of the partner universities to equal parts. Credits: TU Braunschweig/Marek Kruszewski  
  10. 10. 1. Entrepreneurship 2. Civil Engineering 3. Digital Engineering 4. Mechanical and Electrical Engineering 5. Material Engineering 6. Future Building 7. Mobility 8. Robotics 9. Satellites and Space Systems Lecture Series „German Engineering“ 9 weeks (20.10.-21.12.14) 21 renowned Professors Course contents and concept Weekly tasks Forum Discussions Interview Lecture Videos Chat Live-Sessions Conclusions Statement of Accomplishment
  11. 11. Course week Saturday/Sunday Submission of weekly tasks Weekly summary Weekly evaluation Tuesday-Friday View recordings Forum discussions Work on weekly tasks (choice of 2-3 tasks/week) Monday Interactive, 90 min. live session on YouTube 2-4 profs from TU9 moderator
  12. 12. Open course page (Wordpress) Live sessions via Google Hangout http://mooc.tu9.de as live-stream/recording on YouTube IRC-Chat Google Hangout Technical- Coordination Live-Stream Infrastructure  
  13. 13. Facts and figures •  1.328 registered participants from more than 80 countries worldwide, mainly from Asia (34%) and Europe (34%) and Latin America (16%); 65% students •  8.800 watches of the recordings on YouTube channel •  318 submitted weekly tasks, 30 statements of accomplishment •  Selective participation....................... •  Main focus on live sessions (80%), weekly tasks (38%), exchange (24%) •  Main interests: Study possibilities in engineering sciences (72%) and get to know TU9 universities whole  course   20%   8  weeks   13%   7  weeks   9%   6  weeks   7%   5  weeks   7%   4  weeks   20%   3  weeks   9%   2  weeks   9%   1  week   4%   k.A.   2%   Did  you  take  part  in  the  whole  course  or  only   individual  weeks  (n=55)?  
  14. 14. Interim conclusion and lessons learned •  The inter-university cooperation creates valuable synergies, such as joint building experiences and standards. •  From the participants perspective such an offer is helpful for the personal study orientation (80% found the course helpful or partly helpful for their own decision making, 94% would recommend to others). •  The project received a very positive public reception, e.g. Award in the university competition „MINTernational Digital“ (Stifterverband) •  BUT: Using the MOOC format as a tool for student counseling and study guidance shifts the focus from teaching and learning to information und orientation. This weakens the course character and might lead to goal conflicts. •  That’s why we have been working on re-structuring our concept…
  15. 15. Future plans... Three good news for you 1.  Recordings and all course materials of the teaser MOOC “Discover Excellence in Engineering and the Natural Sciences – Made in Germany” are still available via http://mooc.tu9.de 2.  The TU9 universities will continue their cooperation in the context of MOOC@TU9. Exclusive and specialized courses in the subject area of engineering sciences will be available from the end of this year. 3.  You have the option to sign up for a newsletter to stay informed about the latest developments.
  16. 16. Thank you for your attention! Interested? Join us! Course: http://mooc.tu9.de Twitter: @mooctu9 eMail: mooc@tu9.de

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