Digital Marketing Trends talk covering, social media,, the rise of the social apps, mobile web, show-rooming & web rooming, wearable tech / Internet of things and what it all means for marketeers!
Intro 1-2 About:
3: Social Media is not new! Facebook is 11 years old & YouTube is 10.
4: Is the crown slipping for Google? Google is now "at its smallest share of the US web search market since at least 2008"—and more (Mozzila deal with Yahoo) Pinterest, TripAdvisor, Amazon and apps. Google's U.S. market share has slipped from 79.3% to 75.2%.
5 - Internet use more than tripled for those aged 65 and older between 2006 to 2013 - Nearly 2.3 m people aged between 70 and over 100 years old are now using internet banking -
6 - Granny Winkie has 350,000 followers!
7 - Reviews & Comments online are key sales points
ZMOT (Zero Moment of Truth in sales). 88% of consumers check online reviews / comments before making purchase decisions - E-Consultancy.
8 - The now Generation. Mobile leads to local: 50% of all mobile searches are conducted in hopes of finding local results. 61% of local searches result in a purchase
9 - The future of social is mobile and ego led.
10 - The #Selfie phenomenon - 92m mentions on Twitter alone 2014
11 - Mobile vs Desktop trends
12 - Snapchat is asking for $750,000 per advertiser…
13 - Snapchat Audience 760 million disappearing photos and videos are sent daily approx 400m and 1 billion views daily. Snapchat's users are majority female & most users are between the ages of 13 & 25
14 - WhatsApp delivers 50% more messages than are sent each day as SMS 30 billion messages every day
15 - Av 36 employed and a kid at home Married. Av salary $71k
16 - User screen Demands attention
17 - 300m users for Instagram over taking Twitter
18 - Check out hashtags using webstagram
19 - 20 Social app usage trends
21 - Showrooming: Britons show rooming has doubled from Christmas 2012 to Christmas 2014 Was estimated 50% of shoppers engaged in show rooming in UK around Christmas 2014
22 - Britons show rooming has doubled from Christmas 2012 to Christmas 2014 Was estimated 50% of shoppers engaged in show rooming in UK 2014.
23 - Amercians now three times more likely to webroom than showroom.
Webrooming. (69%) saying they've taken this approach
58% more likely to ask a customer service rep vs 42% will search for information including
24 - Poor Online User Experience: 37% of UK smartphone owners who had not used their smartphone to shop online in the past 12 months said that screen size prevented them from mobile shopping. This surpassed security concerns (30%) or poor network connections (12%).
25 - Click & Collect Opportunity: Surge in click and collect at John Lewis over Christmas 2014 period 56% of online customers opted to collect in store rather than home delivery. JL sales for 5 weeks to Dec 27th 2014 were £777m - driven by increase of 19% in online sales compared with same period in 2013.