Professional writing assignment, concert promotion.

1. Proposal
To: Dan Beckerman, CEO, AEG
From: Nova Granite
Date: June 14, 2021
Subject: Help 4 Heroes: Benefit Concert
________________________________________________________________
Introduction
Many veterans return home with physical and emotional scars from their service.
They often end up paying out of pocket for the care needed to remedy these
problems. It is my mission to host a benefit concert to raise money for veterans
and their families, struggling with medical debt. This proposal will demonstrate
why AEG will want to partner with us in this endeavor.
Statement of the Problem or Need
After enlisting in the military, soldiers automatically receive medical insurance.
However, there’s a lot of bills that the VA has been turning away. For thousands
of former and current service members, medical care is still costly even with
insurance. In 2019, Lawmakers demanded answers from VA officials after an
investigation finding more than $53 million in emergency room costs for veterans
wrongly rejected by department officials. This Unjustified action has left more
than 17,000 veterans with enormous debts, causing bankruptcy, losing their
homes, and destroying their credit histories.
Proposed Solution
There are plenty of financial hardship programs for veterans, but the eligible
veterans are still having to pay for their debts that should not have been charged,
to begin with, to be removed. The solution that we propose will be the start of a
long-term solution to assist veterans to eliminate their medical debts so that they
can continue receiving their proper care without the stress of huge medical bills
or the stress of having to repay an agency. The benefit concert will be the kickoff
to our organization, displaying awareness of the discrepancies taken against
veterans. Coming into the summer and fall season, concerts are a popular go-to.
A concert with a means to fill a cause is often hyped by media and celebrities’
backing, therefore this would be a great and viable solution to bring awareness
and funding to veterans in need. With live events being shut down for over a year

2. now, this benefit concert would be a great opportunity for AEG to kick off live
events again. Given the need for this type of program for veterans in the United
States, coupled with the focus on re-establishing live events again, I believe AEG
will be the center of the media’s focus, praising their generosity for investing in
this concert.
Schedule
Upon approval, we mapped out the desired timeline to launch Help 4 Heroes,
with the show date August 28, 2021.
June 23 – July 9, 2021: Design layout of the festival
July 10 - 20, 2021: Get sponsorships from various companies
July 20 - 31, 2021: Hire festival staff and volunteers
August 1 – 19, 2021: Build the festival
August 19 - 27, 2021: venue tents set up for food, beverage, shops, etc.…
August 25 - 27, 2021: Quality checks
August 28, 2021: Concert
August 29 – September 2, 2021: Clean up
Staffing
The main overseer of this project is myself, Nova Granite, as well as my partner
Stephan Walker. We hold degrees in Music Business and Entertainment
Business. Stephan has also been a stage manager for over 5 years. Indigo
Rosellas has years of experience in quality control, her job is to make things run
as smoothly as possible. Dua Werner is a Set Designer, she has over 10 years of
experience in stage design, her job is creating a detailed design of the stage
layout working closely with lighting and construction crew. Tetsuya Kitagawa is
our Technical Director, he has worked as a TD for 8 years, working in many
venues as well as working with award ceremonies like the Grammys and
Billboards Music Awards. He is responsible for making sure that all technical
aspects of a show are carried out in a timely fashion.
Budget

3. Salaries of 20 employees from 6/23/2021 - 9/2/2021 $190,000
Venue Rental: $10,000
Permits & Fees: $5,000
Materials & equipment: $75,000
Total Budget: $280,000
Summary
We are requesting a partnership with AEG, to provide the artists, advertising, the
general structure of a concert, and some members of your crew. While we, Help
4 Heroes, provide all of what is described in the proposal. We will handle the
designs and operations, technical set up, Sponsor tents & food and beverage
stall set up, as well as app set up to receive donations for veterans. We are
offering our knowledge and service to you in exchange for funding and a
partnership. We are confident this will lead to a large increase in attendees and
popularity for AEG. If you are interested in making this happen and would like to
speak further, please contact me by June 21, 2021, at:
NovaGranite.Showbiz@gmail.com or 553-785-2126 I hope to hear from you
soon.