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Developers: New Kingmakers



 10.20.2005
Digital London March 2012
Software is eating the World




            2
The Developers Strike Back




           3
Fragmentation of Everything




             4
Explosion of Forms




        5
Forage




  6
Then Forge




    7
On Quality




    8
Craft Trumps Outsourcing




          9
Microsoft vs Apple




         10
11
No Permission Required




           12
When Web Companies Grow Up




              13
Language Tiers




      14
Developers Drive Microsoft Strategy


“We saw more and more people were
writing cloud applications in Java.”
 - Amitabh Srivastava, Microsoft SVP Server and Cloud Division, announcing
“first class support” for Java in Azure




                                  15
A New Realism


“We need to think more like the web…. one stack to run
them all has gone away. This stuff about single vendor
stacks is behind us. The days of recruiting developers to
where you are is over. You have to go to where they are.”
                  Tim O’Brien Microsoft Platform Strategy Group
general manager




                               16
Rise of the APIs




     17
Rise of the API Giants




         18
Credits

Photos:

SF in Cloud – SF Chronicle
Craftsman – A. Davey on Flickr

VC chart data from the National Venture Capital Association and the
   Center for Venture Research, via @cbtacy from AppFog




                                 19

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