Presentation delivered by Monis Rahman on Digital Marketing at the Marketing Association of Pakistan at Avari in Lahore on Oct. 21, 2009

1. M A R K E T I N G A S S O C I A T I O N O F P A K I S T A N Online Advertising: The Pakistan Opportunity October 21, 2009

3. Wholly owned subsidiary of Naseeb Networks, Inc. USA

4. Management has over 100 years of combined Internet experience

5. AOL, eBay, Paypal, Excite, Google, Intel, Cisco

6. Backed by two top Silicon Valley Venture Capital Funds

7. Draper Fisher Jurvetson (DFJ) & ePlanet Ventures

8. Created Internet successes including Hotmail, Skype, Baidu

9. $20 Billion USD under managementN A S E E B N E T W O R K S I N C

10. Pakistan’s Advertising Market 25B PKR 22B (2%) (7%) 15B (11%) 12B 9B 8.1B (32%) 7.3B N A S E E B N E T W O R K S I N C 6.5B (48%) DAWN 33% ROZEE.PK 67%

11. Internet: Pakistan’s Best Kept Secret? #3 N A S E E B N E T W O R K S I N C

13. Online ad spend is doubling every year

14. Still only 1% of total market spend vs. 8% globally

15. Huge growth potentialN A S E E B N E T W O R K S I N C DAWN 33% DAWN 33% ROZEE.PK 67% ROZEE.PK 67% 2007 2008 2004 2006 2005

17. Case Study: Engro Foods N A S E E B N E T W O R K S I N C

19. Half Page, Full Color, Back Page (Rs. 850,000 – one day)

20. Listed same jobs on ROZEE.PK (Rs. 15,000 – 15 days)

21. ROZEE.PK 4,200 CVs vs. Dawn 2,000 CVs

22. 145 hires through ROZEE.PK in 2008N A S E E B N E T W O R K S I N C DAWN 33% ROZEE.PK 67%

23. Case Study: Engro Foods "We were delighted with the quality of candidates we were able to hire through our partnership with ROZEE.PK. EFL is a rapidly growing company and our people are our most important asset. Our online hiring experience has yielded an excellent return on investment compared to conventional methods." N A S E E B N E T W O R K S I N C Shafaq OmarGeneral Manager Human ResourcesEngro Foods Limited DAWN 33% ROZEE.PK 67%

24. Online Ads – Nuts & Bolts CPM CPC N A S E E B N E T W O R K S I N C CPA

25. CPM CPC CPA Online Ads – Nuts & Bolts Impressions Clicks N A S E E B N E T W O R K S I N C Actions

26. CPM CPC CPA Online Ads – Nuts & Bolts Impressions Branding Clicks Awareness N A S E E B N E T W O R K S I N C Actions Results

27. CPM CPC CPA Online Ads – Nuts & Bolts Impressions Rs. 1,000 (Rs. 1 / Imp.) 1,000 Clicks Rs. 200 5 (CTR 0.5%) N A S E E B N E T W O R K S I N C Actions Rs. 1,300 0.75 (ACR 15%)

28. CPM CPC CPA Example – Pay Me Rs. 500 For Each New Customer Impressions 1,000 Clicks 20 (CTR 0.5%) N A S E E B N E T W O R K S I N C Actions Rs. 500 3 (ACR 15%)

29. CPM CPC CPA Example – Pay Me Rs. 500 For Each New Customer Impressions Rs. 385 < Rs. 1,000 1,300 Clicks Rs. 60 6.5 (CTR 0.5%) N A S E E B N E T W O R K S I N C Actions Rs. 500 1 (ACR 15%)

30. Concluding Thought “I know that 50% of my advertising budget is wasted. But I don’t know which half!" N A S E E B N E T W O R K S I N C Welcome to the Internet DAWN 33% ROZEE.PK 67%