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Techniques of Creative Thinking

Techniques of Creative Thinking

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The presentation will give the definition of creative thinking and will explain in detail the different creative thinking techniques that are practiced by the entrepreneurs.

The presentation will give the definition of creative thinking and will explain in detail the different creative thinking techniques that are practiced by the entrepreneurs.

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Techniques of Creative Thinking

  1. 1. TECHNIQUES OF CREATIVE THINKING Presented By: MOHINI YADAV AMIT BHATT Semester III (MBA – M52) MONIRBA, University of Allahabad
  2. 2. ☻A process which is used while coming up with a new idea.It is merging of which have not been merged before. ☻It is a skill; it is therefore nurtured , facilitated and developed. ☻Thinking is an act.So,Creative Thinking is also an act. ☻It is an act creative something meaningful.
  3. 3. Some people can be inborn creative; some experience it, learn it and develop it. It is a state of mind. Sometimes, it happens with conscious effort and sometimes it is effortless. It a skill to create something noble. It helps individual to establish as integrated human beings with distinctive vision.
  4. 4. Characteristic of a Creative Thinker
  5. 5. TECHNIQUES OF CREATIVE THINKING
  6. 6. FOCUS GROUPS ☻A focus group is a form of qualitative research in which a group of people are asked about their attitude towards a product ,service, concept, advertisement, idea or packaging. ☻It was first created at the Bureau of Applied Social Research by associate director, sociologist Robert K. Merton.
  7. 7. Types of Focus Groups ☻Two-way focus groups – one focus group watches another focus group and discusses the observed interactions and conclusions. ☻Dual moderator focus group – one moderator ensures the session progresses smoothly while another ensures that all topics are covered.
  8. 8. Types of Focus Groups ☻Dueling moderator focus group – Two moderators deliberately take opposite sides on the issue under discussion. ☻Respondent moderator focus group – one or more of the respondents are asked to act as the moderator temporarily.
  9. 9. Types of Focus Groups ☻Client participant focus group – one or more client representatives participate in the discussion either covertly or overtly. ☻Mini focus groups – Groups are composed of four or five members rather than 6 to 12.
  10. 10. HOW TO PLAN AND PREPARE FOR FOCUS GROUPS
  11. 11. Problems related to focus groups The researcher has less control over a group than a one-on-one interview, thus, time can be lost on issues irrelevant to the topic. The number of members is not large enough to be a representative sample of a population; thus, the data obtained from the group is not necessarily representative of the whole population, unlike the data of opinion polls.
  12. 12. BRAINSTORMING ☻It is the way of making a group of people think about something at the same time, often in order to solve a problem or to create a good idea. ☻In 1953, the method was popularized by Alex Faickney Osborn in a book called Applied Imagination.
  13. 13. Features of Brainstorming ☻A powerful technique in which participants are motivated to give suggestions for solving the specific problem. ☻It has a wide acceptability. ☻It provides a democratic and collaborative culture. ☻It leads to many ideas. ☻Specific topic is always required.
  14. 14. Principles of Brainstorming ☻Encouragement should be given to generating more and more ideas. ☻It would be better to encourage more fantastic ideas. ☻A fantastic idea is the one which does not seem to be practical at all. ☻It is better to welcome other’s ideas or one’s own earlier ideas.
  15. 15. Methods of Brainstorming ☻Set the problem ☻Create a background memo ☻Select participants ☻Create a list of lead questions ☻Session conduct
  16. 16. THANK YOU

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