From Brand to Entity: Staying Ahead of the (Search Engine) Curve
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In September 2013, I gave a presentation about SEO, social and content trends related to entity search to the US Marines as part of their PR training! There's lots of intro info on Knowledge Graph and structured data, content that WOWs and evolving devices.
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From Brand to Entity: Staying Ahead of the (Search Engine) Curve
- 1. From Brand To En,ty Staying Ahead of the (Search Engine) Curve Presented by Monique Pouget | September 20, 2013 www.ThunderSEO.com Follow @MoniqueTheGeek
- 2. FIRST OFF – Who am I? Monique Pouget Director of Content Strategy @moniquethegeek linkd.in/mpouget gplus.to/moniquepouget thunderseo.com/blog www.ThunderSEO.com Follow @MoniqueTheGeek
- 6. STRUCTURED DATA CONTENT THAT WOWS www.ThunderSEO.com EVOLVING DEVICES Follow @MoniqueTheGeek
- 7. STRUCTURED DATA www.ThunderSEO.com Follow @MoniqueTheGeek
- 8. NOT TOO LONG AGO… ADWORDS ORGANIC RANKINGS www.ThunderSEO.com Follow @MoniqueTheGeek
- 9. Authorship markup is the method to display authorship informa?on in search results for the content you create. www.ThunderSEO.com Follow @MoniqueTheGeek
- 11. GOOGLE AUTHORSHIP Search results tied to Google+ Profile. www.ThunderSEO.com Follow @MoniqueTheGeek
- 12. GOOGLE AUTHORSHIP Authorship in action. www.ThunderSEO.com Follow @MoniqueTheGeek
- 13. GOOGLE AUTHORSHIP www.ThunderSEO.com Follow @MoniqueTheGeek
- 14. The Google Knowledge Graph is a system that Google launched in May 2012 that understands facts about people, places and things and how these en,,es are all connected. www.ThunderSEO.com Follow @MoniqueTheGeek
- 15. Knowledge Graph is used both behind-‐the-‐scenes to help Google improve its search relevancy and also to present Knowledge Graph boxes in search results that provide direct answers. www.ThunderSEO.com Follow @MoniqueTheGeek
- 16. KNOWLEDGE GRAPH www.ThunderSEO.com Follow @MoniqueTheGeek
- 17. KNOWLEDGE GRAPH -‐ Carousel Carousel www.ThunderSEO.com Follow @MoniqueTheGeek
- 18. KNOWLEDGE GRAPH -‐ Carousel www.ThunderSEO.com Follow @MoniqueTheGeek
- 19. Google already knows you’re an entity. www.ThunderSEO.com Follow @MoniqueTheGeek
- 20. OLD VS. NEW VIA www.ThunderSEO.com Follow @MoniqueTheGeek
- 21. MORE RESOURCES 101 Google Answer Boxes: A Journey into the Knowledge Graph Introducing the Knowledge Graph: things, not strings Google Launches Knowledge Graph To Provide Answers, Not Just Links www.ThunderSEO.com Follow @MoniqueTheGeek
- 22. CONTENT THAT WOWs www.ThunderSEO.com 2 Follow @MoniqueTheGeek
- 23. GOOGLE ALGOS – Panda and Penguin • Rolled out in 2011 • Panda targeted lowquality sites with thin and duplicate content • Penguin decreased rankings for sites violating Google Quality Guidelines www.ThunderSEO.com Follow @MoniqueTheGeek
- 24. Interes,ng Content – Truckpocalypse www.ThunderSEO.com Follow @MoniqueTheGeek
- 25. Touching Content – SeaRle Children’s Hospital www.ThunderSEO.com Follow @MoniqueTheGeek
- 26. Useful Content – Bugaboo Day Trips www.ThunderSEO.com Follow @MoniqueTheGeek
- 27. Mul,faceted Content – Barbie Study www.ThunderSEO.com Follow @MoniqueTheGeek
- 28. 3 EVOLVING DEVICES www.ThunderSEO.com Follow @MoniqueTheGeek
- 29. The Future is… www.ThunderSEO.com Follow @MoniqueTheGeek
- 32. Mobile – Doesn’t Always Mean Mobile VIA www.ThunderSEO.com Follow @MoniqueTheGeek
- 33. Mobile Content – “Life-‐Saving Impera?ve” www.ThunderSEO.com Follow @MoniqueTheGeek
- 34. Q & A monique@thunderseo.com @moniquethegeek linkd.in/mpouget thunderseo.com/blog MONIQUE POUGET Director of Content Strategy www.ThunderSEO.com Follow @MoniqueTheGeek
Editor's Notes
- http://www.flickr.com/photos/jeremybrooks/2473047860/
- http://www.flickr.com/photos/visualpanic/2192051338/“Bill Slawski: “Rather than just looking for brands, it’s more likely that Google is trying to understand when a query includes an entity – a specific person, place, or thing, and if it can identify an entity, that identification can influence the search results that you see.”
- http://www.flickr.com/photos/grand_canyon_nps/7553734530/
- Results with authorship markup get higher CTRs, more visibility and more page views. It’s an opportunity to build trust and establish authority quickly.
- Rod Powers is ranking for terms like “marines boot camp” “marines ranks” “marines mos” “marines reserve”. You should be owning these SERPs!
- http://moz.com/blog/101-google-answer-boxes-a-journey-into-the-knowledge-graphhttp://googleblog.blogspot.com/2012/05/introducing-knowledge-graph-things-not.htmlhttp://searchengineland.com/google-launches-knowledge-graph-121585
- http://moz.com/blog/101-google-answer-boxes-a-journey-into-the-knowledge-graphhttp://googleblog.blogspot.com/2012/05/introducing-knowledge-graph-things-not.htmlhttp://searchengineland.com/google-launches-knowledge-graph-121585
- http://www.slideshare.net/crumplezone/beyond-10-blue-links-the-future-of-ranking
- http://moz.com/blog/101-google-answer-boxes-a-journey-into-the-knowledge-graphhttp://googleblog.blogspot.com/2012/05/introducing-knowledge-graph-things-not.htmlhttp://searchengineland.com/google-launches-knowledge-graph-121585
- http://www.flickr.com/photos/s_fox/358199239/
- http://www.truckerclassifieds.com/truckpocalypse/
- http://www.youtube.com/watch?v=ihGCj5mfCk8
- http://www.72andsunny.com/work/bugaboo/daytrips
- http://www.rehabs.com/explore/dying-to-be-barbie/
- http://www.pewinternet.org/Reports/2012/Cell-Internet-Use-2012/Main-Findings/Cell-Internet-Use.aspxhttp://karenmcgrane.com/2013/06/13/state-of-the-mobile-web-sources/
- http://www.pewinternet.org/Reports/2012/Cell-Internet-Use-2012/Main-Findings/Cell-Internet-Use.aspxhttp://karenmcgrane.com/2013/06/13/state-of-the-mobile-web-sources/
- http://www.thinkwithgoogle.com/insights/emea/library/studies/mobile-search-moments/