1.
DOWNLOAD
this presentation
bit.ly/EarningTheLove
4
KEY
STEPS
TO
CREATING
A
CONTENT
STRATEGY
WORTHY
OF
EARNING
LINKS
Presented by Monique Pouget | March 12, 2014
www.ThunderSEO.com
@MoniqueTheGeek | #SMX #22A

2.
First
Off
–
Who
am
I?
Monique Pouget
Director of Content Strategy
@moniquethegeek
linkd.in/mpouget
gplus.to/moniquepouget
thunderseo.com/blog
www.ThunderSEO.com
@MoniqueTheGeek | #SMX #22A

3.
www.ThunderSEO.com
@MoniqueTheGeek | #SMX #22A

4.
But
Ma>
Cu>s
Is
Like…
www.ThunderSEO.com
@MoniqueTheGeek | #SMX #22A

5.
So
You’re
Like…
www.ThunderSEO.com
@MoniqueTheGeek | #SMX #22A

6.
KNOW
YOUR
AUDIENCE
www.ThunderSEO.com
@MoniqueTheGeek | #SMX #22A

7.
www.ThunderSEO.com
@MoniqueTheGeek | #SMX #22A

8.
What’s
GeVng
Shared?
Content
Types
• ArIcles
/
blog
posts
/
lists
• Videos
and
images
• Virtual
worlds
Content
Topics
• Industry
trends?
• Current
events?
Devices
• Mobile
or
desktop?
www.ThunderSEO.com
@MoniqueTheGeek | #SMX #22A

9.
www.ThunderSEO.com
@MoniqueTheGeek | #SMX #22A

10.
Who
Are
You
Chasing
Bots
or
Humans?
www.ThunderSEO.com
@MoniqueTheGeek | #SMX #22A

11.
2
GAME
PLAN
www.ThunderSEO.com
@MoniqueTheGeek | #SMX #22A

12.
CONTENT
STRATEGY
“Plans for the creation, publication, and
governance of useful, usable content.”
- KRISTINA HALVORSON, CONTENTSTRATEGY.COM
www.ThunderSEO.com
@MoniqueTheGeek | #SMX #22A

13.
Start
here
ANALYZE
&
OBSERVE
BUILD
ONLINE
COMMUNITY
MEASURE
MONITOR
&
ENGAGE
Content
Strategy
Framework
SPREAD
THE
WORD
ESTABLISH
GOALS
DEVELOP
STRATEGY
AKA
Content
MarkeCng
CREATE
VALUE
www.ThunderSEO.com
@MoniqueTheGeek | #SMX #22A

14.
3
WORKFLOW
www.ThunderSEO.com
@MoniqueTheGeek | #SMX #22A

15.
BRAINSTORM
www.ThunderSEO.com
@MoniqueTheGeek | #SMX #22A

16.
Topic
Writer
Audience
Due Dates
UTMs
SCHEDULE
www.ThunderSEO.com
@MoniqueTheGeek | #SMX #22A

17.
www.ThunderSEO.com
SPELL
IT
OUT
@MoniqueTheGeek | #SMX #22A

18.
COLLABORATE
www.ThunderSEO.com
@MoniqueTheGeek | #SMX #22A

19.
4
HEAVYWEIGHTS
www.ThunderSEO.com
@MoniqueTheGeek | #SMX #22A

20.
Tell
Your
Brand’s
Story
50,000 Links
1,050 FB Shares & Likes
772 Tweets
7 Google +1s
www.ThunderSEO.com
@MoniqueTheGeek | #SMX #22A

21.
Inform
and
Delight
45,000 FB Shares & Likes
9,600 Links
6,000 Tweets
464 Google +1s
www.ThunderSEO.com
@MoniqueTheGeek | #SMX #22A

22.
Inform
and
Delight
8.2 Million YT Views
10,000 FB Shares & Likes
130 Links*
308 Tweets
www.ThunderSEO.com
12 Million YT Views
3,000 FB Shares & Likes
2,600 Links
695 Tweets
@MoniqueTheGeek | #SMX #22A

23.
Visualize
Data
1,831 FB Shares & Likes
2,000 Tweets
1,050 Links
www.ThunderSEO.com
@MoniqueTheGeek | #SMX #22A

24.
Visualize
Data
292 FB Shares & Likes
410 Tweets
220 Links
85 Google +1s
www.ThunderSEO.com
@MoniqueTheGeek | #SMX #22A

25.
Visualize
Data
6,500 FB Shares & Likes
533 Tweets
48 Links
22 Google +1s
43 FB Shares & Likes
24 Tweets
9 Links
www.ThunderSEO.com
@MoniqueTheGeek | #SMX #22A

26.
Answer
FAQs
13,700 FB Shares & Likes
10,000 Tweets
2,400 Links
2,200 Google +1s
www.ThunderSEO.com
2,700 FB Shares & Likes
859 Tweets
771 Links
350 Google +1s
@MoniqueTheGeek | #SMX #22A

27.
Give
Away
Free
Stuff
2,300 FB Shares & Likes
6,900 Links
1,500 Google +1s
974 Tweets
www.ThunderSEO.com
1,490 FB Shares & Likes
1,700 Links
1,700 Tweets
1,300 Google +1s
@MoniqueTheGeek | #SMX #22A

28.
REPEAT
AFTER
ME
www.ThunderSEO.com
@MoniqueTheGeek | #SMX #22A

29.
AcIon
Items
• Know
your
audience.
What
will
they
devour?
• IdenIfy
a
plan
of
a>ack
–
AKA
Content
Strategy
• Manage
the
content
creaIon
process
efficiently
• Create
content
that
naturally
a>racts
links
www.ThunderSEO.com
@MoniqueTheGeek | #SMX #22A

30.
IF
ALL
ELSE
FAILS…
Try
One
of
These
Methods
www.ThunderSEO.com
@MoniqueTheGeek | #SMX #22A

31.
OR…
www.ThunderSEO.com
@MoniqueTheGeek | #SMX #22A

32.
DOWNLOAD
Q
&
A
this presentation
bit.ly/EarningTheLove
monique@thunderseo.com
@moniquethegeek
linkd.in/mpouget
thunderseo.com/blog
MONIQUE POUGET
Director of Content Strategy
www.ThunderSEO.com
@MoniqueTheGeek | #SMX #22A

33.
Image
Credits
Slide
3:
hLp://www.retronaut.com/2012/10/we-­‐want-­‐beer-­‐parade/
Slide
5:
hLp://contenCni.com/content-­‐strategy-­‐and-­‐ux-­‐weekly-­‐news-­‐roundup-­‐13-­‐mar-­‐2011/
Slide
7:
hLp://www.flickr.com/photos/arCseverywhere/3918396258/
Slide
10:
hLp://www.flickr.com/photos/pasukaru76/4672433373/sizes/l/
//
hLp://www.flickr.com/photos/kaptainkobold/5181464194/
Slide
20:
hLp://livingochewall.vans.com/
Slide
21:
hLp://dumbwaystodie.com/
Slide
22:
hLp://chipotle.com/en-­‐US/fwi/videos/videos.aspx?v=1
//
hLp://www.scarecrowgame.com/
Slide
23:
hLps://www.airbnb.com/annual/
Slide
24:
hLp://www.warbyparker.com/annual-­‐report-­‐2013/
Slide
25:
hLp://www.globalequality.org/component/content/arCcle/166
//
hLp://www.washingtonpost.com/blogs/worldviews/wp/2013/12/11/a-­‐map-­‐of-­‐the-­‐countries-­‐where-­‐homosexuality-­‐is-­‐criminalized/
Slide
26:
hLp://rcs.seerinteracCve.com/money/
//
hLp://www.swissotel.com/promo/eCqueLe-­‐map/
Slide
27:
hLp://moz.com/beginners-­‐guide-­‐to-­‐seo
//
hLp://moz.com/beginners-­‐guide-­‐to-­‐social-­‐media
Slide
28:
hLp://www.flickr.com/photos/kalexanderson/6354182139/
//
hLp://www.flickr.com/photos/13496783@N06/6504045927/
//
hLp://www.flickr.com/photos/jovian_dreams/4903678659/
Slide
29:
hLp://www.soundboardt.com
www.ThunderSEO.com
@MoniqueTheGeek | #SMX #22A