2. 1. Research-Refresh-Reshare
• Research: Look
for popular blog
posts
• Refresh:
Update with
new info
• Re-share
across all of
your social
media sites
@CosmeticSocial * @MoniqueRamsey * #LetsGrow
3. @CosmeticSocial * @MoniqueRamsey * #LetsGrow
2. Facebook Native Videos
FB Native Videos:
FB = 60% of all video shares
40% better engagement than
YouTube
2.5x higher click through rate
(CTR)
10% lower cost per engagement
New Featured VIDEO on your
page; create playlists on video
tab
*Stats via SocialBakers & ReelSEO
5. 4. Stop Being Pushy
Ad-like or overly
promotional posts
won’t get shown
FB = Cornerstone of
your online identity
Bring your brand
story to life
Genuinely useful
info
Customer service
channel@CosmeticSocial * @MoniqueRamsey * #LetsGrow
OCT 2014: 1 billion ppl. visited FB PAGES
(75% from a mobile device)
8. 7. Twitter
Real-time tweets in
search results
You need to be on
Twitter, period
SEO boost likely
790 million tweets per
day; fastest growing
demographic is 55-64
year olds!
@CosmeticSocial * @MoniqueRamsey * #LetsGrow
9. Twitter
Use hashtags to get
found & increase
engagement by
20%
Trending topics –
but beware
(relevant)
Upload photos
directly
Use humor &
emotion
Use a dashboard
• identify power users@CosmeticSocial * @MoniqueRamsey * #LetsGrow
10. *Source: SearchMetrics Ranking Factor Study 2014
8. Google+
It’s here to stay. Maybe. Not?
Our advice for now:
• Stay here & create content
No promoted posts - clean
+1’s help are #3 with
search ranking factors
REVIEWS
The correlation of social metrics with better
rankings remains high, with
recommendations and related signals from
the social graph strongly related to good
Google rankings.
11. 9. LinkedIn
Company Updates:
Authentic
Relevant
Brief
NO EXCESSIVE posting
NO OFFENSIVE posts
(before/afters)
Don’t Forget:
Consistent branding
“Showcase Pages” for
features (up to 10)
Use keywords
@CosmeticSocial * @MoniqueRamsey * #LetsGrow
12. 10. Use Ratings in Your
Social Media Posts
@CosmeticSocial * @MoniqueRamsey * #LetsGrow
13. 11. Social Intelligence
Are you listening?
Billions of
conversations.
NEED TOOLS TO:
Monitor
Listen
Prioritize
Engage
Learn
Adjust
Grow
OMG He’s
the best
doctor!So arrogant!
Don’t go!
5 stars!
Waited too
long.
EEEW~ exam
room a mess
@CosmeticSocial * @MoniqueRamsey * #LetsGrow
15. @CosmeticSocial * @MoniqueRamsey * #LetsGrow
Instagram…
8 Things You Need to Know
to Get the Most Out of This
Popular Social Network
16. Instagram by the Numbers
@CosmeticSocial * @MoniqueRamsey * #LetsGrow
•300 million users
•50% of IG users log on daily
(+100M in 9 mos.)
•trends younger - BUT!
•50% female
•highly visual
•has to be mobile & can’t
schedule
17. “Share visual
content that aligns
with your product,
business or
services.”
Content simply
needs to be:
• exciting
• educational
• entertaining
• or inspiring
…in other words
touch an
emotional cord
and give VALUE.
1.) What to Share
18. 2.) Building a Following
• Organic ONLY
• Hashtag search
• Follow, Like,
Like, Like*
*Austin Allred
The Hacker’s Guide to User Acquisition
19. 3.) #HashtagHeaven
• BHF (BFF)
• 11 magic number
• 30 max
• Geotags
#RaleighRocks
• Iconosquare - trends
- most used & how
many you have
20. 4.) Consistency Counts
•post 1 -3 times per
day
•no algorithm to
penalize
•most successful
accounts post 2-3
times/day
21. 5.) Contests
Tag a Friend
*Builds followers
organically
Hashtag
*WooBox
Cross-Promote
22. 6.) Filters
• Highly visual medium
• High exposure
• Warm tones
• Filters get 21% more views
and 45% more comments
24. 8.) 15 Seconds of Fame
video = 10% of all
posts but 18% of all
comments
Sneak Peek - drive
to full length on
YouTube *(cross
promote platforms)
image via weknowthedj.com
25. 9.) Tools to Measure
Iconosquare - free analytics
Websta
26. #VegasCS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
Pinterest…
Using Pinterest to Drive
Traffic Back to Your
Website
27. By the Numbers
@CosmeticSocial * @MoniqueRamsey * #LetsGrow
• 72.8 million users, 85% female
• 1 BILLION boards, 50 Billion pins
• 80% of pins are RE-PINS
• 500,000 business accounts
• 67% of pins are from a business
website
• 83% of active users would rather
follow a brand than a celebrity
• 52% consult for purchasing guidance
while shopping in a store
writeontrack.ie
28. Your Average Pinner
= Average Patient
@CosmeticSocial * @MoniqueRamsey * #LetsGrow
•In “Discovery” mode (vs search)
= new potential clients
•Community Based
•Love to Promote, Love to Share
•Ages 18-34, Upper Income
•Major purchasers for family
•Many of them integrate Facebook,
Twitter
Sources: DMR Digital Marketing Stats, Strategy, Gadgets; Power of Pinning
29. Pinterest Behavior
@CosmeticSocial * @MoniqueRamsey * #LetsGrow
INSPIRE STORE BUY
REPIN
Source: Power of Pinning
Boards
I want
to look
like this
your
website
34. Images that WORK
• Light images (20x more
effective)
• Images without faces
23% more re-pins**
• Nordstrom — most
engaged retail brand
• Teaser text
Sources: DMR Digital Marketing Stats, Strategy, Gadgets; Power of Pinning
35. SEO Benefit
• Value of a root domain
• Able to rank higher for key search
terms with a Pinterest account vs
independently hosted website*
• Pins are backlinks (important) =
more is better (repins increase #)
• Keywords in descriptions
• Social signals (shares) (Google
likes!)
• Images need keyword love too!
The titles are searchable
*Source: Power of Pinning
https://winsomekaty.wordpress.com
36. Images
**think about your website
@CosmeticSocial * @MoniqueRamsey * #LetsGrow
• Call to
action
(+80%)
• Top # Lists,
• Printables
and
Infographics
• SIZE
MATTERS
40. Questions?
Monique Ramsey
USA Toll Free Direct Dial 877-401-5485
Email: monique@cosmeticsocialmedia.com
Facebook.com/CosmeticSocialMedia
Twitter.com/MoniqueRamsey
CosmeticSocialMedia.com/Blog
Hinweis der Redaktion
Key Trends 2015: Social = <3 of consumer behavior // conversation tools & customer service pathways // Less spam & more delight // Relevant content & remarkable content // Expect to pay to promote posts $$ but be selective & test
Make sure you include an action word, keep it short and sweet.
Facebook USER SURVEY Results: More stories from friends and Pages they care about and less promotional content.
790 million tweets per day; fastest growing demographic is 55-64 year olds! 115 million active users per month – 60% use mobile to access
Our advice: stay here and continue to create content. There are as many naysayers are there are believers. There are no paid ads here – so the space is clean and enjoyable. Social has been deemed “the new SEO” and Google is the King of Search Engines. +1’s help are #3 with search ranking factors.* Graph source: http://pages.searchmetrics.com/rs/searchmetricsgmbh/images/Searchmetrics_Ranking_Factor_Study_2014.pdf
Notes:
Forbes: Social Intelligence. ”Many innovative companies are taking social data to the next level, “listening” to the billions of conversations on social media, to bubble up actionable insights for companies to make better decisions around their brand, marketing, product, etc. I would be very worried how budgets will shift in this direction, if I was a traditional market research firm.” http://www.forbes.com/sites/georgedeeb/2015/01/16/the-top-20-digital-trends-of-2015/
790 million tweets per day; fastest growing demographic is 55-64 year olds! 115 million active users per month – 60% use mobile to access
790 million tweets per day; fastest growing demographic is 55-64 year olds! 115 million active users per month – 60% use mobile to access
790 million tweets per day; fastest growing demographic is 55-64 year olds! 115 million active users per month – 60% use mobile to access
Key Trends 2015: Social = <3 of consumer behavior // conversation tools & customer service pathways // Less spam & more delight // Relevant content & remarkable content // Expect to pay to promote posts $$ but be selective & test
Highlight key parts of your business that make you unique, tell your story, and engender trust (like patient reviews). And be sure to check out the analytics section for businesses.
790 million tweets per day; fastest growing demographic is 55-64 year olds! 115 million active users per month – 60% use mobile to access