Learn about carrying your branding through your online and offline marketing. Also learn about the voice you use when writing so that it matches your identity/brand.

1. Welcome…
In Sync: Making
Your Online and
Offline Brand
(and Voice!)
Congruent
#AACS2013 Follow on Twitter @MoniqueRamsey

2. Meet Monique
♥music, ♥USC, ♥s
Founder, Cosmetic Social Media ports,
♥spa
20+ years experience: medical practice management, marketing, training, and days, ♥shoes
consulting ♥driving fast
Certified Relationship Marketing and Social Media Strategist (2009) ♥creative
• Winner 2010 #influenceSD Award for Best Social Media in Business
endeavors!
• Alert Press Top 5 Medical Practice Facebook Fan Pages
• Named on of 17 Top Facebook Pages for Small Business, 2012 (Fluxe Digital)
Interviewed by SmartMoney Magazine, American Medical
Association, Dermatology Times, Surge, Medical Economics, ReachMD on
Satellite Radio
Contributor to Cosmetic Surgery for Dummies
Board – San Diego Social Media Society
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@MoniqueRamsey

3. The word "brand" is derived
from the Old Norse
brandr meaning
"to burn."
It refers to the practice
of producers burning their
mark (or brand) onto their
products.
–MarketingMagazine.co.uk
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@MoniqueRamsey

4. Branding
• Who are you?
• How is your
practice unique?
• Could you explain
your brand to the
person next to you
right now?
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5. Brand Trust
The intrinsic believability your brand
evokes converts awareness to
commitment.
A promise of
service, quality, dependability, benefit, etc
. – not just for the product or outcome, for
the company behind the product
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@MoniqueRamsey

6. Embrace it…
Live it…
Breathe it…
Sing it…
Sweat it…
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@MoniqueRamsey

7. Consistency
Make sure the
brand image is
consistent across
EVERY patient
touchpoint.
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@MoniqueRamsey

8. Social Media
and Apps
Website
Contests
#AACS2013 Follow on Twitter
@MoniqueRamsey In-Office Promotions

9. Facebook
timeline cover
photo
Events E-blasts & mailers
Print: Ads & Collateral Exam Room
displays
Promotions / Specials #AACS2013 Follow on Twitter
@MoniqueRamsey

10. Mobile
Marketing
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@MoniqueRamsey

11. Voice
“The one thing you never
want to delegate is your
voice!”
~ Mari Smith
Monique and Mari on the
set of “Crunch Time”
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@MoniqueRamsey

12. Voice
Formal Chatty
Technical Layman’s terms
Distant Accessible tone
Authoritative Human/Helpful
Serious Fun
Poised Irreverent
“The one thing you never want to delegate
is your voice!” ~ Mari Smith
#AACS2013 Follow on Twitter
@MoniqueRamsey

13. Voice
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@MoniqueRamsey

15. Voice
You will have to adjust
your voice slightly
depending on the
platform’s audience
(LinkedIn is more
formal than
Facebook, for
instance)
Platform-specific
#AACS2013 Follow on Twitter
@MoniqueRamsey

16. Measure 4 Consistency
Staff:
follow through
friendliness
Office:
comfort vs. patient
hospitality expectations
wait time
(appt., phone, etc.)
Surgical Experience:
Pre-op
Surgery Day
Post-op
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@MoniqueRamsey

17. Questions?
Thank You!
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@MoniqueRamsey