Predavanje o Telenor Capture servisu koje je održao Eirik Stephansen 28. marta 2016. godine na 13. MobileMonday Srbija događaju.

1. Capture – From Idea to Product
Eirik Stephansen - Product Director Capture
Revision A
March 28th 2016

2. I need a way to store and organize my photos

3. What are the users’ problems?
My photos are spread all over a lot of devices
My photos are not safely stored
I can not easily view all my photos on all my
devices
It is a hassle organizing all my photos
I can not easily share my photos

4. How do we approach end users?
Invite friends, family, colleagues, users or random
persons to a problem interview
Present the problem to the interviewees and ask
them to rate the pain level from 0 to 3
• E.g. ”My photos are spread over a lot of devices”
Consolidate and organize the result
Take the problems with the highest pain levels and
make a solution
Run solution interviews with the same persons (as in
the problem interview) and ask them to rate the
solution

5. What did we learn from problem interviews?
CONFIRMED - My photos are spread all over a lot of
devices
• Not applicable for couples
CONFIRMED - It is a hassle organizing all my photos
• Some of the interviewees have some challenges
organizing photos
CONFIRMED - I can not easily view all my photos on all
my devices
PARTLY CONFIRMED - I can not easily share my
photos
PARTLY CONFIRMED - My photos are not safely stored
• People do not care where the photos are stored as long
as it is a known service provider.
• Most people have photos in multiple locations
(laptop/desktop/external hard drive/online)
• In general a hassle, but not considered a major
concern.

6. Who is our primary audience?
Learning from problem interview
Priority 1 Priority 2 Priority 3

7. Lean Canvas
https://leanstack.com/lean-canvas/

8. The First Capture Lean Canvas

9. The First Capture Lean Canvas

10. The First Capture Lean Canvas

11. The First Capture Lean Canvas

12. The First Capture Lean Canvas

13. Making the product
Focus on 3 functions:
1. Save
2. See
3. Share
Focus on Simple to Use
Show all photos (and videos) in a timeline

14. How do we work on the product today?
UX Progress Board
• Idea
• Understand the Problem
• Define a Solution (prototypes)
• Validate solution qualitatively (prototypes)
• Validate solution quantitatively (release feature and
evaluate)
BU Interaction
• Google sheet for BU input
• UX Progress board presentation (feature workshop every
half year)
• Roadmap presentation and update

15. Interaction with Telenor Business Units
Half Year Activities
January / February March
Feature
Workshop
BU Feature
Prioritization
+ BU Feedback
Half Year Roadmap
Presentation
April/May
BU Feedback Prioritization BU Feedback Prioritization
Capture
roadmap
planning
1 2
3
4
Exec. summary for
BU+TD Management
governance
BU invited to UX Testing of Features

16. Summary
Focus on identifying the users’ problems
• Measure and learn
Using Lean Canvas to present the product
Work with the customers (Telenor Business
Units) and end users

17. Questions?