SlideShare a Scribd company logo
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seth goldstein, founder
@seth / seth@stickybits.com
pages are media
search is media
people are media
status is media
places are media
objects are media
enable anybody to
attach any content to
any object
brands
pepsi
pepsi
pepsi
campbell’s
campbell’s
campbell’s
campbell’s
nintendo
nintendo
nintendo
reggie bush
reggie bush
reggie bush
san diego zoo
brands@stickybits.com
brands@stickybits.com

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Stickybits: Social Media Week LA

Editor's Notes

  1. Hi I’m Steve Schlafman, VP of Biz Dev at Stickybits. we are a tiny startup that is helping to bridge the important divide between the physical and the digital world. Simply stated, we bring digital content to real-world objects through barcode scanning.
  2. Hi I’m Steve Schlafman, VP of Biz Dev at Stickybits. we are a tiny startup that is helping to bridge the important divide between the physical and the digital world. Simply stated, we bring digital content to real-world objects through barcode scanning.
  3. Hi I’m Steve Schlafman, VP of Biz Dev at Stickybits. we are a tiny startup that is helping to bridge the important divide between the physical and the digital world. Simply stated, we bring digital content to real-world objects through barcode scanning.
  4. Hi I’m Steve Schlafman, VP of Biz Dev at Stickybits. we are a tiny startup that is helping to bridge the important divide between the physical and the digital world. Simply stated, we bring digital content to real-world objects through barcode scanning.
  5. Hi I’m Steve Schlafman, VP of Biz Dev at Stickybits. we are a tiny startup that is helping to bridge the important divide between the physical and the digital world. Simply stated, we bring digital content to real-world objects through barcode scanning.
  6. Hi I’m Steve Schlafman, VP of Biz Dev at Stickybits. we are a tiny startup that is helping to bridge the important divide between the physical and the digital world. Simply stated, we bring digital content to real-world objects through barcode scanning.
  7. Hi I’m Steve Schlafman, VP of Biz Dev at Stickybits. we are a tiny startup that is helping to bridge the important divide between the physical and the digital world. Simply stated, we bring digital content to real-world objects through barcode scanning.
  8. Hi I’m Steve Schlafman, VP of Biz Dev at Stickybits. we are a tiny startup that is helping to bridge the important divide between the physical and the digital world. Simply stated, we bring digital content to real-world objects through barcode scanning.
  9. Hi I’m Steve Schlafman, VP of Biz Dev at Stickybits. we are a tiny startup that is helping to bridge the important divide between the physical and the digital world. Simply stated, we bring digital content to real-world objects through barcode scanning.
  10. Hi I’m Steve Schlafman, VP of Biz Dev at Stickybits. we are a tiny startup that is helping to bridge the important divide between the physical and the digital world. Simply stated, we bring digital content to real-world objects through barcode scanning.
  11. before i go into our product, i want to quickly step back and trace some history. starting in 1996, with the commercialization of the internet, web pages started taking on media like properties
  12. this was best exemplified by yahoo
  13. a few years later, as search functionality became pervasive
  14. we came to see google as a media property.
  15. with the rise of social networks and social media
  16. like facebook, people and their social graphs turned into media channels themselves
  17. in 2007, the measly 140 character status update
  18. Became a powerful medium and distribution mechanism in its own right
  19. and last year, with the rise of location based services
  20. like foursquare and gowalla, we saw how places become forms of online media
  21. And, finally, we believe the next frontier to become connected to the internet will be real world objects.
  22. and that’s exactly why we created stickybits
  23. by enabling anybody to attach any kind of digital content to any object
  24. The beauty of Stickybits is that it works with all standard UPC codes that are found on hundreds of millions if not billions of objects around the globe so brands do not have to modify their existing packaging.
  25. we imagine use cases to attach digital greetings to physical gifts, or appending video instructions to an ikea box. here are some case studies that took us by surprise. if you scan this sign in downtown phoenix, you can see reviews, comments and suggestions about local bars, boutiques and coffee shops. we have seen people use stickybits for extending the label with wine reviews or pairing information. one woman used stickybits to chronicle her family trip through disney world. i even heard from a band manager that is getting tattooed with a bar code this summer so that people can scan her and hear music clips from the band she is promoting
  26. we imagine use cases to attach digital greetings to physical gifts, or appending video instructions to an ikea box. here are some case studies that took us by surprise. if you scan this sign in downtown phoenix, you can see reviews, comments and suggestions about local bars, boutiques and coffee shops. we have seen people use stickybits for extending the label with wine reviews or pairing information. one woman used stickybits to chronicle her family trip through disney world. i even heard from a band manager that is getting tattooed with a bar code this summer so that people can scan her and hear music clips from the band she is promoting
  27. we imagine use cases to attach digital greetings to physical gifts, or appending video instructions to an ikea box. here are some case studies that took us by surprise. if you scan this sign in downtown phoenix, you can see reviews, comments and suggestions about local bars, boutiques and coffee shops. we have seen people use stickybits for extending the label with wine reviews or pairing information. one woman used stickybits to chronicle her family trip through disney world. i even heard from a band manager that is getting tattooed with a bar code this summer so that people can scan her and hear music clips from the band she is promoting
  28. we imagine use cases to attach digital greetings to physical gifts, or appending video instructions to an ikea box. here are some case studies that took us by surprise. if you scan this sign in downtown phoenix, you can see reviews, comments and suggestions about local bars, boutiques and coffee shops. we have seen people use stickybits for extending the label with wine reviews or pairing information. one woman used stickybits to chronicle her family trip through disney world. i even heard from a band manager that is getting tattooed with a bar code this summer so that people can scan her and hear music clips from the band she is promoting
  29. several months ago, we released a new version of stickybits that gives a voice to brands who want to be part of the conversation happening around their products. we call them “official bits” and code owners can now choose content to appear at top of scan, sort of like sponsored results.
  30. several months ago, we released a new version of stickybits that gives a voice to brands who want to be part of the conversation happening around their products. we call them “official bits” and code owners can now choose content to appear at top of scan, sort of like sponsored results.
  31. Thank you once again for your time and interest in Stickybits. If you would like to learn more you can contact brands@stickbits.com or
  32. Thank you once again for your time and interest in Stickybits. If you would like to learn more you can contact brands@stickbits.com or
  33. Thank you once again for your time and interest in Stickybits. If you would like to learn more you can contact brands@stickbits.com or
  34. Thank you once again for your time and interest in Stickybits. If you would like to learn more you can contact brands@stickbits.com or
  35. Thank you once again for your time and interest in Stickybits. If you would like to learn more you can contact brands@stickbits.com or
  36. Thank you once again for your time and interest in Stickybits. If you would like to learn more you can contact brands@stickbits.com or
  37. Thank you once again for your time and interest in Stickybits. If you would like to learn more you can contact brands@stickbits.com or
  38. Thank you once again for your time and interest in Stickybits. If you would like to learn more you can contact brands@stickbits.com or
  39. Thank you once again for your time and interest in Stickybits. If you would like to learn more you can contact brands@stickbits.com or
  40. Thank you once again for your time and interest in Stickybits. If you would like to learn more you can contact brands@stickbits.com or
  41. Thank you once again for your time and interest in Stickybits. If you would like to learn more you can contact brands@stickbits.com or