2. TEXT
ANYTHING GOES
▸Anything Goes is a musical set in the 1930s that is based on a
cruise liner from America to England. It is typically the upper
class that travel on this ship. The main character Reno Sweeney
is a club singer/ dancer on the ship and she happens to be in
love with a man called Billy Crocker who loves an already
engaged women who is Hope Harcourt. However events lead to
hope calling off her engagement and marries Billy who has been
disguised as public enemy number one and two with Moonface
Martin, in order to stay on the ship for Hope. Reno Sweeny in
fact ends up with Hopes original finance,Evelyn.
3. TEXT
UNIQUE SELLING POINT
▸Opportunities for unique selling points are as followed:
▸Lots of dance such as tap and also singing is involved
▸It is set in the 1930s
▸it is based on a cruise liner
▸It's a comedy
4. TEXT
MY MARKETING VISION
▸as it is set on a cruise ship and musical based i could arrange a flash mob on
boats/cruise ship
▸an advert could be spoken on radio 4 as that will approach the older audience
mire directly than radio 1 for example
▸a TV advert with films snippets of the production
▸printed posters around towns and cities and on public displays
▸a billboard in a city of the logo of the show / possibly an action shot of
performance followed by the dates underneath
▸The school radio could announce the show followed by some talks with the cast
on the radio so that other students are aware
5. TEXT
MARKETING FOR SCHOOL
▸The school provides a Ringwood School Radio (RSR) which parents and students can tune into. I
will take advantage of this by using it to promote the show through interviews of cast and crew
members. For a behind the scenes view of the production from different perspectives
▸I will also produce posters of our own design of the logo to promote the show of anything goes.
Ideally painted by a member of the art team. This will be printed and published around school as
well as bus stops and other populated areas around ringwood.
▸Online promotions, meaning pictures and videos of rehearsals can be posted onto social media
opening up the range of audience to have access to knowledge of the show. For example a
YouTube account for the build up of of the production including rehearsals/ interviews as well as a
promotional video. produced buy a media/ marketing team; An Instagram account as well as
pictures published on the schools website for future students to see.
6. TEXT
MARKETING FOR THEATRE
▸In the West End there is an area where all productions are advertised
through posters/billboards and leaflets. This is around many other theatres
due to the knowledge of people around there will have an interest in
viewing productions as they kay be going to or from another one.
Therefore these locations will attract the already theatre enthusiasts
▸as the West End has a large budget it can approach the less
knowledgeable audience members on theatre. through productions such
as TV adverts and Radio adverts
▸However there are more inventive techniques that can be more precise to
the show and accessible due to the budget. For example a flash mob in
the style o the show on the location of a cruise ship perhaps.
8. ▸There are two different types of audience to look at. for
example there is the audience that will be being targeted for
Ringwood schools show as well as the audience targeted for
the West End show.
Audience
9. TEXT
FOR THE SCHOOL
When the school is performing
the production, the audience will
typically be the parents of children
in the school and / or in the show, along with other
Students. Meaning that promotions will be accessible from school
promotional points such as on the website as well as the school radio
and verbally through events such as assembly for example.
The parents will be a variety of social classes due to the area covering bands A to
E on the social scale.
occupations.However the students are all on the same degree
in society. There will also be a vast age range due to a typical family wanting to
come and watch including grandparents, parents and younger siblings/friends…
Therefore the advertising for the schools version doesn’t need to be as specific to
target audiences.
10. THEATRE
‣ Due to the show being set manny years ago in the 1930s, it may not appeal to a
younger audience as much as it would to an older audience. Therefore the older age
group is the prime target audience. They would appreciate the era of the show with
the comedy aspects involved of that time. therefore these elements could be a unique
selling point.
‣ Typically may appeal to female audience more due to the dancing and singing.
Therefore colourful posters with the dancing costumes and sneak peek clips would be
the best selling point for that target audience.
‣ may appeal more to an upper class audience (social grade A/B) with a higher income
as that is what the characters are like in the show therefore the audience may be able
to relate/ appreciate or understand certain aspects of the show due to the class factor.
If this is made clear when promoting it, then those audience members will be
attracted.
11. TEXT
PLACEMENT/ DISTRIBUTION/
BROADCAST
▸Due to show week being mid way through February, i would
advertise the show about two to three months before, for the
chance to fully sell out on tickets.
▸These advertising materials can be bases on TV, radio,
posters around Ringwood and Bournemouth as well as
Southampton as there are boat docks there for cruise liners.
Audiences are more likely to travel a shorter distance than if
we advertised it in London for example.
