1.
Welcome to the
Cedar Fort
Author Training

2.
Edgar Dale’s “Cone of Learning”

3.
Activity #1

4.
Who is Nate Moller?

5.
http://www.readwriteweb.com/archives/
the_inner_circles_of_10_geek_heroes_on_t
witter.php

6.
Overall Objectives
“…to generate interest in my book and help spread the word.”
“Gain more followers and that read me regularly who will spread the word about my
writing through word of mouth.“
“To get more exposure for my book.”
“Increase sales and connect with readers.”
“To increase sales, connect with other authors and connect with readers.”
“To sell books and get my message out.”
“To sell books, so that Cedar Fort will publish more of my books.“

7.
Questions & Answers
“Should I have multiple places for an online presence or
just one? Right now I have a Blog, a Facebook Fan
Page, a Personal Facebook Page, a website, and a
Twitter account…”
“How do you balance your tiny bit of time between writing
and social networking without significantly losing writing
time?”
“How can I draw more traffic and sales to my site?”

8.
The Hardest Thing About Online Marketing Is…

9.
Workbook Activity #1
The Only Rule: Please don’t look ahead… 
“Please, STOP HERE ”

10.
Defining Your Target Audience
Why?

11.
Review of Overall Objectives
“…to generate interest in my book and help spread the word.”
“Gain more followers and that read me regularly who will spread the word about my
writing through word of mouth.“
“To get more exposure for my book.”
“Increase sales and connect with readers.”
“To increase sales, connect with other authors and connect with readers.”
“To sell books, so that Cedar Fort will publish more of my books.“

12.
Workbook Activity #2
The Only Rule: Please don’t look ahead… 
“Please, STOP HERE ”

13.
How to Assess Online Demand & Competition
http://adwords.google.com/select/KeywordToolExternal

14.
DEMAND

15.
DEMAND

16.
DEMAND
• Two Types of Phrases:
– Buyer Phrases
– Browser Phrases
– What’s the difference?
– Which ones do we want to focus on?

17.
Competition
allintitle:”a specific keyword phrase”

18.
How will this help us
find out audience?
How will this help
our AUDIENCE
find US?

19.
5 Minute Break!

20.
The “Low-Hanging Fruit” of Online Marketing

21.
LIVE DEMO: How to Protect Your
Privacy on Facebook

22.
WHY?

23.
How to Use Facebook Effectively
• Say Something
• Share Ideas
• Ask Questions
• Use keywords in your communication
• Answer questions
• Make comments on other people’s comments
• MAKE Industry Related FRIENDS!

24.
How to Use Facebook Effectively
• Share pictures related to your industry
• Share ideas related to your industry
• Share blog post links with your Facebook
Friends
• Ask for comments and feedback
• Share industry related articles you’re reading
• If possible, use your cell phone as a
Facebook Tool

25.
How to Use Facebook Effectively
• “Like” Industry Related Fan Pages
• “Like” other Fan Pages that may share your
target audience
• Use Facebook Search to make new contacts

26.
How am I going to IMPLEMENT
what I’ve learned so far?

27.
WHAT IS….
…THIS?

28.
How to Create a Facebook Fan Page

29.
How to Use Facebook Fan Pages Effectively
• Similar to a Personal Profile
• 1st Goal – Get 25+ Friends to “Like” your page
• Set up a Vanity URL (aka Username)
• Offer promotions or specials on your Fan
Page*
• Create Industry Events (Signings, Tours, etc.)
• Ask friends to help you share the Fan Page
• Share goals and objectives – ask for
feedback

30.
How to Use Facebook Fan Pages Effectively
• Interview and Feature Fans
• Have Contests
• Ask for fans to post pictures
• Ask industry related questions
• Find out as much as you can about your Fans
• Share other peoples information on your Fan
Page (good articles, promotions, etc.)
• Include your Fan Page Address on your Biz
Card, Website, maybe even your book 

31.
3 Minute Break!

32.
How to use Goodreads.com

33.
What is Goodreads?
• Goodreads.com is a social networking site
specifically designed for books
• Readers connect with each other
• List, rate and review books
• Authors connect with readers

34.
What Does a Website Need to Be Most Successful?

35.
Optimizing Your Website
• Onsite SEO is anything you do to your
site to include keywords you want to
rank for
– Title tag
– Meta description and keywords
– Header tags
– Content
– EXAMPLE

36.
• Home page
o Timeline/tweets - 140 characters, bit.ly
links
o Mentions – conversations - make sure
they see it
o Retweets - Spreading the word
o Searches-
 Hashtags-#amwriting, #authors,
#books, #writing, #Writetip,
#pubtip, #amediting, #amreading,
#litchat, #scifichat
 Trends
 Lists

37.
o Who to Follow
o Following
o Followers
o Direct Messages
o
• Settings
o Account - username
o Notifications
o Profile – key words in bio
o
• Be a person, not a spammer

38.
The Online Marketing Checklist
• Define Target Audience
• Facebook
• Goodreads
• Twitter
• Your Website
Questions