This document provides an overview of social media marketing for Symbiosis Institute of Media and Communication. It discusses various social media platforms like Facebook, LinkedIn, Twitter, blogs, reviews and multimedia marketing. It also talks about the opportunities for social media engagement through collaboration, social games and reputation management. The key aspects covered are statistics on user demographics and behaviors, pros and cons of different communication methods, and tips for an effective social media presence.
2. Facts about the Earth Equatorial Radius = 6,378,206 m Area = 510,900,000 sq km Equatorial Circumference = 40,075 km 2000 BG Area = Approximates tip of the mouse pointer 2000 AG
4. Digital Marketing Push Communication Banner, Viral, Advertising, Email, SMS Marketer Consumer Interactive Communication Social Media, Widgets, ORM Pull Communication SEM, SEO
5. Pull Communication Pros: No restrictions in terms of type of content or size as the user determines what they want. No technology required to send the content, only to store/display it. No regulations or opt-in process required. Cons: Considerable marketing effort required for users to find the message/content. Limited tracking capabilities – only total downloads, page views, etc. No personalization – content is received and viewed the same across all audiences Copied from Wikipedia
6. Push Communication Pros: Can be personalized -- messages received can be highly targeted and specific to selected criteria – like a special offer for females, 21 years old or over and living in Pune. Detailed tracking and reporting – marketers can see not only how many people saw their message but also specific information about each user such as their name as well as demographic and psychographic data. High Return on Investment (ROI) possible – if executed the right way, push messaging can help drive new revenue as well as brand reinforcement. Cons: Compliance issue – each push messaging technology has its own set of regulations, from minor (RSS) to heavily controlled (email and text messaging) Requires mechanism to deliver content – the marketer has to use an application to send the message, from an email marketing system to RSS feeders. Delivery can be blocked – if the marketer does not follow the regulations set forth by each push message type, the content can be refused or rejected before getting to the intended recipient. Copied from Wikipedia
23. More than175 millionactive users Leading demographics are35-44, 45-54 Average user has120“friends” More than3 billionminutes spent on Facebook each day More than850 photosuploaded each month More than 7 millionvideosuploaded each month More than 2 millionevents createdeach month (Source: Facebook.com)
24. Facebook Joining the conversation Fostering the community Building relationships Facebook.com/SIMC Facebook marketing requires communicating, not advertising
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26. Over38 millionLinkedIn members worldwide Resourceto connect professionally - business connections, networking, new business Highlyeducateduser Dominatedby 35-44, 45-54, 55-64 demographics Tap intocompanies connections, ask questions, answer questions (Source: LinkedIn.com)
32. The Influencer Exercise # On the day of the interview to make to SIMC Think, and write down, what made you join SIMC Who influenced you? What did that person say? What influenced you? What has the been the outcome?
33. Blogging Blogging is no longer a “public diary” Blogging is “broadcast platform” To share views, news, opinions, and connect with like minded individuals To showcase creative writing and source of entertainment To database of educational content To having credibility as a public informers A barometer of cultural shift to individual celebrity status
47. Twitter 70%of users joined in 2008Dominated by35-44demographic Estimated 5-10 thousand new accountsopenedeach day Traffic grown over600%in past 12 months (Source: HubSpot)
48. Twitter Listen & Respond Promotions & Insight Building relationships twitter.com/SIMC Create great content and tweet about it Encourage people to retweet it Track who is retweeting and thank them
55. Reviews online International research says that offline buying (any service / product) after an online search is $180 billion and online research leads to online buying around $160 Billion globally in 2006. According to MasterCard Worldwide Insights for India, Online shoppers in India have a higher tendency to indulge in opportunistic shopping online than through traditional offline means.
56. Trust in Social Media Source: Neilsen Consumer Report, October 2007
57. What is happening online? IndiaFM I will not watch the movie Ourbollywood.com India-forums.com Rediff.com
61. Social Games Virtual Worlds: Second Life, The SIMS Online Online Gaming: World of Warcraft, EverQuest Browser Gaming: Yahoo Games Facebook Gaming: FarmVille, Mafia Wars Flash Gaming: Games on Hungama, C2W, Zapak Mobile Gaming: SMS, MMS, GPRS (using technology), in-built games
62. MokshJuneja Social Media Catalyst Avignyata Inc. Mobile: +91 9322121170 Email: mokshjuneja@avignyata.com Website: http://www.avignyata.com Blog: http://mokshjuneja.blogspot.com