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PUBLIC RELATIONS MANAGEMENT Session 1 – Evolution and Basics
SYLLABUS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Moksh Juneja
INTRODUCTION TO PUBLIC RELATIONS ,[object Object],[object Object],[object Object],[object Object],Moksh Juneja
DEFINITION Moksh Juneja
DEFINITION… ,[object Object],[object Object],Moksh Juneja
… DEFINITION… ,[object Object],[object Object],Moksh Juneja
… DEFINITION ,[object Object],[object Object],Moksh Juneja
EVOLUTION Moksh Juneja
ERA OF PROFESSIONALISM  (TODAY  1980) ,[object Object],Moksh Juneja
[object Object],Moksh Juneja Customer Partnering Disseminating Information 1980 1990 Present Convenient Technology
CRISIS MANAGEMENT… ,[object Object],[object Object],[object Object],Moksh Juneja ,[object Object],[object Object],[object Object],[object Object]
… CRISIS MANAGEMENT ,[object Object],[object Object],Moksh Juneja ,[object Object],[object Object],[object Object],[object Object],PepsiCo got the  SILVER ANVIL AWARDS
ERA OF PREVENTING AND PLANNING  (1979  1940) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Moksh Juneja
FAT MAN AND LITTLE BOY - 6TH AUGUST 1945 ,[object Object],Moksh Juneja
JOSEPH   GOEBBELS ,[object Object],[object Object],[object Object],Moksh Juneja Minister of People's Enlightenment and Propaganda for Hitler
EDWARD L. BERNAYS  “FATHER OF MODERN PUBLIC RELATIONS” ,[object Object],[object Object],[object Object],Moksh Juneja
PUBLIC RELATIONS IN INDIA ,[object Object],[object Object],Moksh Juneja
LAL BAHADUR SHASTRI Moksh Juneja ,[object Object],[object Object]
“ GARIBI HATAO” Moksh Juneja ,[object Object],[object Object],[object Object]
PROPAGANDA IN ANCIENT INDIA Moksh Juneja ,[object Object],[object Object],[object Object]
HINDU RENAISSANCE Moksh Juneja ,[object Object],[object Object],[object Object]
ROLE OF PUBLIC RELATIONS Moksh Juneja
ROLE OF PUBLIC RELATIONS ,[object Object],[object Object],[object Object],Moksh Juneja
ROLE OF PUBLIC RELATIONS Moksh Juneja Client Publics Public Relations Environment
PHASES IN PUBLIC RELATIONS Moksh Juneja
PHASES IN PUBLIC RELATIONS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Moksh Juneja
'PUBLICS' IN PUBLIC RELATIONS Moksh Juneja
‘ PUBLICS’ IN PUBLIC RELATIONS ,[object Object],Moksh Juneja
INTERNAL PUBLIC RELATIONS Moksh Juneja
THANK YOU ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Moksh Juneja

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