All your Editor team should know about SEO

1. SEO for Editors
Mohammad Abdel Kareem

3. Agenda
1-How People Find Your Website?
2-What is a search engine ?
3-How Do Search Engines Work?
3-What is search engine sees?
4-What is the search engine optimization?
5-Importance of search engine optimization.
6-Ranking factors for SEO to raise your Rank .
7-Summarized Recommendations.

4. How People Find Your Website?

5. Traffic Sources
www.islamonline.net www.Readingislam.com
Search engine Search engine
Direct Traffic Direct Traffic
Referring sites Referring sites
Others Others
www.20at.com www.biblioislam.com
Search engine Search engine
Direct Traffic Direct Traffic
Referring sites Referring sites
Others Others

6. What is a search engine

7. What is a search engine

8. How Do Search Engines Work?
 Spider “crawls” the web to find new documents (web pages, other
Documents) typically by following hyperlinks from websites already In the
database.
 Search engine indexes the content (text, code) in these documents by
adding it to their huge databases and periodically updates this content.
 Search engine searches its own database when user enters in a search to
find related documents (not searching web pages in real-time).
 Search engine ranks resulting documents using an algorithm
(mathematical formula) that assigns various weights to ranking
factors .

9. How Do Search Engines Work?
Search box
Sponsored Listings
PPC
“Organic” Results
SERPs

10. View > Source (HTML
Home page IOL
code)

11. What is Search engine optimization
SEO = Search Engine Optimization 
- Refers to the process of “optimizing” both the on-
page and off-page ranking factors.
- Refers to the “industry” that revolves around
obtaining high rankings in the search engines.
- Refers to an individual or company that optimizes
websites for its client.

12. • It has a positive psychological impact on a visitor.
• Help you create a brand identity.
• Better web site positioning.
• Fast measurable ROI.
• Lower client acquisition costs.
• Compete efficiently against larger competitors.
• Continuous Visibility.
• Make the most out of the best tool for advertising.
• The cheapest marketing tool even on the net.

13.  On page optimization is the  Off page Optimization is
process by which various optimization done off the
elements on an individual Page, like getting relevant
web page are structured so links from other sites, link
that the web page can be exchange with quality
found by the search engines relevant sites, choosing
for specific keyword(s) or relevant anchor text from
keyword phrases. the perfect location on the
different pages of different
sites etc.
On page Factors Off page factors

14.  Titles tags
 Content- Keywords
 Meta description tags
 Alt tags
 Sitemaps

15. On page factors _ Title tags

16. On page factors _ Title tags
Tips for effective writing Title Tags
1- Try to place your most important keyword phrase at
the beginning of the tag.
2- Use your primary keyword phrase in the title tag at
least once.
3- Avoid using the same words multiple times.
4- Use plural form of keyword phrases, especially which
includes a complete singular word.
5- Use sentence case for keyword phrase but keep
prepositions in lower case.

17. On page factors _ Title tags
Tips for effective writing Title Tags
6- Keep your title tag limit under 70 to 90 characters,
longer sentences won’t give any.
8- Avoid using special characters such as ! @ # $ ^ & * ( }[
|?/
9- Avoid using stopping words such as or, and , with, for,
by, etc
10- Use unique title tag for each page, since each page has
unique content.
11- Make your title interesting and compelling to the
reader to convince them why they should click there.

18. ‫(الحسين كانون)‬
‫(القوى اإلسالمية السنية بالعراق )‬
‫‪The same title in all pages‬‬

19. On page factors _ Content
Why Content is King?
Search engines were able to evaluate website with relevance
to their content, though they were not very efficient and
intelligent like they are these days, but they were able to
read the content at website and content still plays very
important role in top ranking positions.
Tips to Integrate Keywords within Web copy
 Use Keywords at the top of the web page, within your selectable text.
 Try to start paragraphs and lines with main keywords
 Use keywords in headings and sub headings
 Top 2,00 characters are the most important characters of every page
 Use keywords as hyper or anchor links

20. On page factors _ Meta Description Tag
What Is The Meta Description Tag?
It’s an HTML tag use to feed description to search engines, it gives
description of webpage to search engines, it is declared after title tag of the
webpage under head tag.
Example: <meta name=”description” content=“Your Home Page
Description”>
Why Is The Description Tag Important?
Description tag is the very important tag, search engines take webpage
description through this tag, though search engines don’t give any
importance to this tag in their ranking algorithms but this tag can lead
searchers to motivate and visit your website.

21. On page factors _ META Description Tag
Tips To Write Effective Page Description Tag
1- Describe your complete webpage in one single line or in a small paragraph
2- Forget about keywords, focus on “call to action” words with respect to page
relevancy.
3- Use unique description tag for each page, since each page has unique content
4- Keep your description tag’s limit under 225 to 250 characters, longer
sentences won’t give any value but they can be hurdle in deep crawl of your web
page
5- Avoid using special characters such as ! @ # $ ^ & * ( }[ | ? /
6- Avoid all capital letter, try to use sentence case
7- Use motivational lines so that your listing will be clicked comparatively better
than your competitors
8-Don’t misguide search engine visitors, write what is available there at the page

22. On page factors _ Alt Image Attribute
What is Alt Image Attribute?
Alternate text commonly referred to as Alt, is a text
description that can be added to the HTML tag that
displays an image. The ALT text is displayed by the
browser when the cursor is moved over the picture. If
pictures are turned off in the browser, the Alt text is
automatically displayed instead.

23. On page factors _ Alt Image Attribute
Tips to Write Effective Alt Attribute:
Try to include keywords in Alt attribute, but don’t
include forcefully.
 Try to write a descriptive line as Alt attribute
 Don’t put a huge list of keywords in it, it could be
regarded as SPAM

24. On page factors _ Site map
What is Sitemap?
A hierarchical diagram or links of the pages for your
Website. A site map helps visitors navigate large,
complicated sites by showing its entire structure
Tips to Search Engine Friendly Sitemap:
 List all possible links at the sitemap with plain text and one
line description with those links.
 If sitemap has more than 100 links, break the sitemap into
separate pages.
Don’t point the same page with multiple links at sitemap.

25. 1- Link popularity
 Bookmarking.
 Forums
 Blogs
 Social network
 Press release
 Articles
2-Anchor text
3-Directories

26. OFF Page Factors _ Link popularity
 link popularity is just a fancy name for a link to your page
from another domain. Webmasters want more back links
because more back links mean better ranking in the SERPs.
 Tips to Build Link Popularity:
 Try to get one way, permanent links.
 Avoid linking to FFA (Free For All) sites.
 Get links from relevant industrial portals , websites/pages or relevant
categories.
 Get links from classified websites.

27. OFF Page Factors _Text Anchor
 The anchor text is the words that appear in a link. For this
reason it's also called the link text. The engines pay special
attention to the anchor text, because it seems reasonable
that if they finds a link to, say, how to buy a house, then the
page being linked to is probably about how to buy a house.

28. Summarized Recommendations
Do….(1)
1- Put your keywords in the <TITLE>, heading tags and the
body.
2-pay attention to meta description tags and alt tags
2- Link up your site well internally.
3- Link to high-quality sites
4- Submit your site to directories (not link farms) particular
to your industry.

29. A Final Word…
 Effective search engine optimization is not about “tricking”
the Search engines into ranking your site favorably. Rather,
SEO is a research process designed to deliver relevant
information to the people seeking that information.
 The better you are able to optimize your page content to suit
the needs of your target visitors, the greater success you will
have

30. Reference
1- SEO Book
2- SEO 101
Thank you
Mohammad Abdel Kareem