1. MARKETING
BY: MOEZZA MIR
ASSIGNMENT
12/19/2011
1

2. PRODUCTS & ITS TARGET MARKET
SUNSILK:
Sunsilk Clean Fresh Covered hair Sunsilk Creations 2011-12
The main target market of SUNSILK is Female between the age group
of 16-40 belonging to the two upper classes. But in their promotional
activities, they cover the whole market irrespective to these classes.
This flavor of shampoo according to ad is majorly targeted to females
who wear scarfs or cover their heads.
FAIR & HANDSOME:

3. Perception
Fair and handsome cream is being positioned as the fairness cream that
can make men handsome and also attractive to girls.
Personality Brand ambassador: S h a h r u k h K h a n
Consumer wants to be like him and wishes to take charge of his
destiny so he chooses the cream for becoming handsome.
Target Market:
Young males

4. MOBILINK INDIGO:
Target Market (Indigo)
UPPER BUSINESS CLASS
CONVENIENCE, QUALITY AND BRAND IMAGE
SATISFYING THE DEMANDS OF IT'S CORPORATE CONSUMERS

5. BLACKBERRY:
Target Customer
Traditionally, Blackberry phones have been targeted to business
professionals only. They were not priced or developed for the everyday
cellular user. The phone comes preloaded with the mobile trial version of
Microsoft Office and now gives the ability to edit documents directly on your
cell phone. The blackberry also targets the business professional with
wireless connectivity ability on the go for faster paced Internet connections
when the user needs it most.
Blackberry has also made a push with the younger generation capturing
style and function. Along with a camera, Blackberry has also preloaded a
series of games and applications such as Face book that is targeted directly
to the young and social group. RIM has also launched a new software store
called Blackberry App World with hundreds of applications that target
people of every sort.

6. IPODS:
The core target market for iPod is young adults and teenagers.
IPod a music player has a differentiated market segmentation
characterized in age, gender and desire for image. It is targeted
towards the people who have an enthusiasm to the technology
and hobby, particularly in music and literatures. The iPod is unlike any
other music players with its unique appeal to remarkable ranges of ages
and personalities.