The document discusses Air Asia, a low-cost airline founded in 2001 with hubs in Kuala Lumpur, Penang, and Kuching. It operates over 140 aircraft on 88+ routes to destinations across Asia. Air Asia aims to be the largest low-cost airline in Asia and improve connectivity at affordable prices. It keeps costs low through limited services, charging for extras, and maintaining a single aircraft type. While it faces disadvantages like many competitors and an inability to handle irregularities well, its focus on safety, high aircraft utilization, lean operations and distribution have contributed to its success. Air Asia also has several subsidiaries across Asia and aims to serve the billions currently underserved by air travel.

1. Presented by: Mohit
Sub: Marketing Management

4. •Introduction
•Advantages
•Disadvantages
• Subsidiaries
• Destination of Air Asia
•Question and answers sessions
•Conclusion
Content

5. Founded 2001
Commenced
Operation 18 Nov. 1996
Hubs Kuala Lumpur
Penang
Kuching
Fleet Size 140
Destination 88+
Slogan Now Everyone Can Fly
Key People Tony Fermades
Awards Best Low Fare Airline(2012)
Web. www.airasia.com
Introduction

6. Key Strategies
• Safety First
•High Aircraft Utilization
•Low Fare, No Frills
•Streamline Operations
•Lean Distribution System
•Point to Point Network
Why Air Asia interested amongst us

7. To be the largest low cost airline in Asia and
serving the 3 billion people who are currently
underserved with poor connectivity and high
fares.
Mission

8. •Low cost per average seat kilometer
•Low distribution cost
•Attractive ticket pries
•Good management team
•Single type of fleet
Advantages

9. Limited service
Charge every things
A lot of competitor
Brand position lower than other brand
Unable to handle irregular situation
Disadvantages

10. Air Asia India
Air Asia Japan
Air Asia Philippines
Air Asia X
Indonesia Air Asia
Thai Air Asia
Subsidiaries Of Air Asia

11. Operate more than 142 routes
78 Destination
Covering Indonesia, Malaysia, Thailand,
Australia, Brunei, Cambodia, Nepal….
Destination of Air Asia

12. Destination

13. AA management was providing a suitable business
environment, its employees demonstrated a highly
productive and efficient performance in running the
business and reducing cost. It emphasized the principle
of economies of scale and also it will eventually reduce
learning curve. However, AA actual main strength was
based in its innovative ways to keep the cost low which
was hard to imitate.
Conclusion

14. http://www.airasia.com
http://en.wikipedia.org/wiki/AirAsia
http://www.slideshare.net/Gezim69/air-asia-12783251
http://www.dailyexpress.com.my/news.cfm?NewsID=767
92
http://www.tradingeconomics.com/malaysia/gdp-
growth-annual
http://www.centreforaviation.com/
References

15. Questions & Answers Sessions
QU E T I ON
A N SWE R
&
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