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Food labelling
Food labelling
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  1. 1. FOOD LABELLING ISSUES BY XUHAIB
  2. 2. FOOD LABEL
  3. 3. INTRODUCTION • Food labelling is a •tool to promote and protect public health by providing accurate nutritional information. •an instrument of marketing and product promotion. •label can reduce the information problem between producers and consumers. • Also reducing search costs for consumers.
  4. 4. LABELLING • Labelling is any written, electronic, or graphic communications on the packaging. A panel found on a package of food which contains a variety of information about the nutritional value of the food item. • OBJECTIVE OF LABELLING • Brand Identification • Description • Promotion
  5. 5. NEED • Consumers often compare prices of food items in the grocery store to choose the best value for money. But comparing items using the food label can help us choose the best value for our health. • For example, someone with high blood pressure who needs to watch salt (sodium) intake may have a choice of five different types of tomato soup on the rack. One can quickly and easily compare the sodium content of each product by looking at the part of the label that lists nutrition information to choose the one with the lowest
  6. 6. NEED • A food product constitutes a bundle of attributes that serve as critical indicators for analyzing food quality and safety: • Search attributes are those for which consumer can obtain full information about the product prior to purchase (color, size, shape); • Experience attributes are those product characteristics that can only be determined after consumption (taste, flavor); and • Credence attributes are product characteristics that can be known only after a long lag; some credence attributes are hazards that cannot be determined with certainty (nutrition, pesticide residues, calorie).
  7. 7. INFORMATION ABOUT FOOD LABELLING • Govt have started several rules that have to abide while labeling foods. • Lets have a look on what is includes on food labeling and issues of labeling
  8. 8. NAME OF FOOD • Brand name • What the product is • True nature of product to distinguish from other product • Example • Mango juice and apple juice
  9. 9. BEST BEFORE OR USE BY DATE • Sell by date • Use by date • Buy by date
  10. 10. Allergy warning • What exactly is in product • Example some ingredient like caffeine over 150mg pel litre • dizziness • diarrhea • increased thirst • insomnia • headache • fever • irritability
  11. 11. QUALITY INFORMATION • State quantity in gm, kg, litre • Nutritional information
  12. 12. NAME AND ADRESS OF PRODUCT • Complains if problem is there • Helps contact directly to producer • Helps producer to sort out problem
  13. 13. STORAGE CONDITIONS • Should state ideal storage conditions to maintain quality • Example • Must store below 20c
  14. 14. COUNTRY OF ORIGIN • If products either fish, olive oil, honey, fruits and vegetables have been exported. • It should have indicated country of origin on product.
  15. 15. INFORMATION REGARDING VEGETARIAN AND NON VEGETARIAN • Many religions with restrictions do not eat non vegetable products • So information regarding this should be given on the lebel.
  16. 16. LABELLING SYMBOLS
  17. 17. FOOD SAFETY AND STANDARDS LABELLING REGULATION 2011 • General Requirements: 1. Every pre-packaged food shall carry a label containing information. 2. The particulars of declaration required under these Regulations to be specified on the label shall be in English or Hindi 3. Pre-packaged food shall not be described or presented on any label or in any labelling manner that is false, misleading or deceptive or is likely to create an erroneous impression regarding its character in any respect; 4. Label in pre-packaged foods shall be applied in such a manner that they will not become separated from the container.
  18. 18. WHAT SHOULD THE CONSUMER SEE IN A FOOD LABEL? • As per the Indian Regulations a food label must have 1. Product name and category of food 2. An ingredient list in descending order of weight 3. Logo for Vegetarian / Non Vegetarian Food 4. Nutrition facts panel or information which includes energy, protein, carbohydrate (sugars) & fat 5. The shelf life (Use by or Best before date) 6. Storage conditions 7. The name & address of the manufacturer, packer and / or seller 8. The country of origin (in case of imported foods) 9. The weight 10. Instructions for use.
  19. 19. WHAT SHOULD THE CONSUMER SEE IN A FOOD LABEL? • Health claims establish a relationship between a food & disease or medical condition. • For example claims like ‘Good for Heart’, ‘Good for Growing Children’ etc. • Nutritional claims quickly inform a consumer of nutritional value of a product for example ‘Low Fat’ or ‘Zero Cholesterol’.
  20. 20. CERTAIN CATEGORIES OF FOOD ARE EXEMPTED FROM THE LABELLING REQUIREMENTS • For example, foods served in hotels, hospitals, by vendors like halwaiis etc. • Other food products include raw agricultural commodities like rice, wheat, cereals, sugar, salt, non-nutritive products like tea, coffee, spices, processed and pre-packaged assorted vegetables and fruits, products that comprise single ingredients like papad, pickle.
  21. 21. THANKU

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