This maturity model helps any industry to adopt best practices for business performance. Data & Digital Foundation: Establishing standards for marketing communications, sales approaches, competitive intelligence and market research for business growth. - Data & digital strategy - Data & digital audit Data & Digital Acceleration (Initial Stage): Basic approach, connecting siloed systems and communicating to known audience (descriptive analytics, observations, experience-based recom.) - Reporting & insights - Implementation &data management Data & Digital Intelligence (Customer Centric): Trigger based approach, connecting online & offline channels using data hubs, by creating data modeling to know measuring lookalikes (real time & predictive analytics , semi-automated recom.) - Marketing automation - Omni / multi channel optimization - Voc & social media intelligence - Search intelligence Communication Excellence: AI based approach, targeting individuals with measurable capabilities (prescriptive analytics, decision controls, auto executions based on business rules) - Artificial intelligence - Market research

1. 1
AI based approach, targeting
individuals with measurable
capabilities (prescriptive
analytics, decision controls, auto
executions based on business
rules)
Basic approach, connecting
siloed systems and
communicating to known
audience (descriptive analytics,
observations, experience-based
recommendations)
Trigger based approach,
connecting online & offline
channels using data hubs, by
creating data modeling to know
measuring lookalikes (real time
& predictive analytics , semi-
automated recommendations)
MYEXPERIENCEACROSSMATURITYLEVELS
BUSINESS VALUE BASED ON SERVICE DELIVERED
REPORTING & INSIGHTS
IMPLEMENTATION & DATA MANAGEMENT
DATA & DIGITAL STRATEGY
CUSTOMER EXPERIENCE MANAGEMENT
VOC & SOCIAL MEDIA INTELLIGENCE
SEARCH INTELLIGENCE
DATA & DIGITAL AUDIT
MARKET RESEARCH
ARTIFICIAL INTELLIGENCE
DATA&DIGITAL
INTELLIGENCE
(CUSTOMERCENTRIC)
DATA&DIGITAL
ACCELARATION
(INITIALSTAGE)
COMMUNICATION
EXCELLENCE
DATA & DIGITAL
FOUNDATION
DIGITAL INTELLIGENCE
OMNI / MULTI CHANNEL OPTIMIZATION
MARKETING AUTOMATION
COMMUNICATION EXCELLENCE
Establishing standards for:
Marketing Communications, Sales Approaches, Competitive Intelligence and Market
Research
Delivering “Communication Excellence” for clients from fortune 500 companies to well funded start-ups across industries with agency and
consultancy approach. I have multi facet experience in Martech. Agency / Publication / Client Side.
MY EXPERIENCE
MARTECH & COMMUNICATIONS (DATA & DIGITAL)