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Savi chapter2

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Savi chapter2

  1. 1. Chapter 2, Vision, Mission and Values• “If you don’t know where you are going, any road will take you there”anon 1
  2. 2. Figure 2.1, The planning model 2
  3. 3. Defining “Stakeholders” so a “Vision” can be written• Figure 2.2 STAKEHOLDER RESPONSIBILITY AND ACCOUNTABILITY Stockholders/ To provide long term financial returns that Investors fairly compensate investors for risks To provide high quality and safe products and Customers services that represent fair value for the price paid. 3
  4. 4. Defining “Stakeholders” so a “Vision” can be written To provide a safe and nurturing workplace that fairly compensates people for the value they Employees bring to the organization and to provide people with the opportunity to realize their personal potential. To provide a professional relationship in contracting for and purchasing supplies and Suppliers services, and a prompt completion of trade obligations. To ensure that debts are secure and protected Creditors and that payment obligations are met promptly. 4
  5. 5. Defining “Stakeholders” so a “Vision” can be written To observe fair business practices and to treat the Competitors competition as the business itself wishes to be treated. To adhere to the letter and intent of laws governing business practices such as fair competitive practices Government and anti-trust laws, and to honestly calculate and pay promptly all forms of taxes. To have employees involved in community initiatives, Local to employ people from the local community and to Community conduct business in the best interest of the liveability of the community To participate in and contribute to society as a whole by assuming a fair proportion of the burden of General Public government and society and by promoting the growth of the economic system. 5
  6. 6. The vision statement should define:• Who you are and what business you are in• What you provide to your customers, not in terms of specific products, but more in terms of their experience• How you provide your products and servicesI wish to be viewed by my stakeholders as.. 6
  7. 7. Example vision statement for a Sporting Goods Store• We are aggressive sporting goods retailers offering the ultimate shopping experience to our customers through leading edge distribution channels. 7
  8. 8. Example vision statementfor a City Management Team• We strive to have the most appealing, livable and well managed city in Canada 8
  9. 9. Example vision statement for a Dairy Farm• Quality and freshness are the core of our business which involves providing the complete range of dairy products to wholesale markets. 9
  10. 10. Developing the Mission Statement Organizations develop mission statements because they want:• To consolidate efforts around one purpose• To motivate the effective use of resources, both financial and non-financial• To clearly define the planning path• To provide a framework for decision making and control• To set expectations for results and outcomes• To establish a functional organizational tone and climate 10
  11. 11. Defining the Mission Statement• The Mission Statement should define: – Products and services provided – Customers that will be served – How the products and services will be provided – The results that are expected 11
  12. 12. Figure 2.3 Elements of a Mission Statement• “What We Do, Who We Do It For, How We Do It and Why We Do It”.   What is defined? Example We sell real estate We manufacture and sell professional qualityWhat defines the primary cameraswe do product or service We harvest, process, and distribute wood productsWho defines the customers To customers from world-wide sources who and the market, who the wish to locate in Vancouverwe do customers are and To customers in every city of the worldit for where they are located To wholesale distributors in western Canada 12
  13. 13. Elements of a Mission Statement By employing the highest ethical principles defines the principle By treating every customer with respectHow we technologies used, the By utilizing e-commerce to its fullest potential ethics and business do it principles and the By valuing employees, their diversity and their contribution to the organization organizational By remaining committed to continuous growth philosophies in new markets Which will maximize the financial value of the organization for stockholders Which will minimize the impact of operations onWhy we Defines the results the natural environment do it expected from a variety Which will ensure a solid foundation of satisfied of dimensions customers for years to come Which will maintain our position as leading edge service providers 13
  14. 14. Example Sporting Goods Store• To provide high quality, leading edge sports equipment and clothing to the aggressive North American sports enthusiast in a convenient, dynamic and service friendly environment that will create a loyal and satisfied customer base, which will ensure the long term prosperity of the company. 14
  15. 15. Example City Management Team• To protect and enhance the economic and social well being of the city for generations to come by engaging in responsible decision-making, being fiscally accountable, striving for excellence in program and service delivery and consulting openly with community stakeholders on every aspect of our business. We are, above all else, committed to maximizing the satisfaction of taxpayers in our city. 15
  16. 16. Example Dairy Farm• To create a long range financially stable organization by effectively using technologies that minimize operating costs and maximize product quality and availability to the local wholesale market while at the same time exploring revenue opportunities outside of the local market. 16
  17. 17. Developing Values • Figure 2.4 Examples of Organizational Values   EXAMPLEHow employees Employees will be recognized for the contribution they make will be treated to our success and how they Employees will be provided with opportunities for will treat each advancement based on skill and commitment other Wherever possible promotion will occur from within We care for and respect the rights of our fellow employees We ensure that our customer’s positive experience is aHow customers priority in every encounter and We will be consultative in our dealings with stakeholders and stakeholders we will listen to their views will be treated We will make every effort to operate in the best interest of all stakeholders 17
  18. 18. Examples of Values We will be open with each other so that petty differences don’t go unresolved We will strive to keep our work fun Which values We will challenge what does not make sensepeople will use We will be open and receptive to the views of subordinatesto govern how and superiors they work We will be willing to try everything that makes senseHow the values We will constantly strive to enhance the efficiency and will relate to effectiveness of our organizationorganizational We will nurture and develop our shared values for the benefit success of the organization 18
  19. 19. MISSION, VISION AND VALUES, - Where to from here?• Using the Vision, Mission and Values we must now create implementation plans that deliver measurable results so that we can become a dynamic and proactive organization that will take advantage of opportunities and effectively deal with the challenges that the future has to offer. 19

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