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CONCEPT MODEL

Participant initiated Activities / MAP
14.Mars.2009                                                     www.screenplay.no

Helge Tennø
Strategisk Leder / Digital Planner
                                                                                                                             OUTSIDE
www.SCREENPLAY.no                                                                                                            UNIVERSE
                                                                                                                                                           IN-STORE
                                                                                                                                                         FROM CONTENT
                                                                                                                                                          TO SERVICES




                                                   SERENDIPITY
                                                                    MAP                        App.
                                                                                                         Wdg.
                                                                                                                                    INSIDE
                                                                                                                                   UNIVERSE
                                                                                                                                                                        ARENAS
                                                                                                                                                                        FOR BRANDS
                                                                                                                    Mob.


                                                         FRESH                                                             3scr.                                                      MOBILE
                                                                                                 PLATFORM
                                                                                                                                     SOCIAL                                           ARENA
                                                                                                                                     OBJECT                                    RFID   FOR BRANDS...

                                                                                                                                                   Del-icio-us
                                                                                                                                                    EFFECT
                                               ACTIVITIES



                                                                     TENT
                                                                                                                                          Herd / Swarm




                                     KNOWLEDGE
                                                                 CON
                                                                                             CONV
                                                                                                            ERSAT
                                             INFORMATION                                                                       ION                                           SPARK



                                       ENTERTAINMENT
                                                                                                                                      CONTAGION
                                                                                                                                                                        SOMETHING
                                                                                                                                                                                      Det må starte en samtale,
                                                                                                                                                                          WORTH
                                                                              TOOLS                                                                                      TALKING
                                                                                                                                                                                      mer en bre noe du ler
                                                                                                                                                                                      av og sender videre.
                                                                                                                                                                          ABOUT



                                                                                         NEXT                                VALUE
                                                                                      GENERATION                                                                 STEALABLE
                                                                                     PARTICIPATION


                                                                                                       5
                                                                                                     GUIDELINES
                                                                                                                                     PORTABILITY

                                                                                                 OF COLLABORATION


                                                                                                                                           ACTIVATION
Brand New Born- Master Discussion-MBA
Brand New Born- Master Discussion-MBA
Brand New Born- Master Discussion-MBA
Brand New Born- Master Discussion-MBA
Brand New Born- Master Discussion-MBA
Brand New Born- Master Discussion-MBA
Brand New Born- Master Discussion-MBA
Brand New Born- Master Discussion-MBA
Brand New Born- Master Discussion-MBA
Brand New Born- Master Discussion-MBA
Brand New Born- Master Discussion-MBA
Brand New Born- Master Discussion-MBA
Brand New Born- Master Discussion-MBA
Brand New Born- Master Discussion-MBA
Brand New Born- Master Discussion-MBA
Brand New Born- Master Discussion-MBA
Brand New Born- Master Discussion-MBA
Brand New Born- Master Discussion-MBA
Brand New Born- Master Discussion-MBA
Brand New Born- Master Discussion-MBA
Brand New Born- Master Discussion-MBA
Brand New Born- Master Discussion-MBA
Brand New Born- Master Discussion-MBA
Brand New Born- Master Discussion-MBA
Brand New Born- Master Discussion-MBA
Brand New Born- Master Discussion-MBA
Brand New Born- Master Discussion-MBA

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Brand New Born- Master Discussion-MBA

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  • 39. CONCEPT MODEL Participant initiated Activities / MAP 14.Mars.2009 www.screenplay.no Helge Tennø Strategisk Leder / Digital Planner OUTSIDE www.SCREENPLAY.no UNIVERSE IN-STORE FROM CONTENT TO SERVICES SERENDIPITY MAP App. Wdg. INSIDE UNIVERSE ARENAS FOR BRANDS Mob. FRESH 3scr. MOBILE PLATFORM SOCIAL ARENA OBJECT RFID FOR BRANDS... Del-icio-us EFFECT ACTIVITIES TENT Herd / Swarm KNOWLEDGE CON CONV ERSAT INFORMATION ION SPARK ENTERTAINMENT CONTAGION SOMETHING Det må starte en samtale, WORTH TOOLS TALKING mer en bre noe du ler av og sender videre. ABOUT NEXT VALUE GENERATION STEALABLE PARTICIPATION 5 GUIDELINES PORTABILITY OF COLLABORATION ACTIVATION