The EASY Business Model - Coffee Morning 8th April 2014
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http://understandinge.com/ The slide deck used on the Coffee Morning on 8th April 2014 Matt & Dave
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The EASY Business Model - Coffee Morning 8th April 2014
- 2. Thank You!
- 3. 1st April - Agenda 1. Introductions & Housekeeping House Rule + Overdose if we go beyond 1hr 2. Another thank you 3. Todays topic is... E.A.S.Y 4. AOB Podcast later today What are barcodes? Website Reviews with Feefo Next Week & Topic Requests
- 4. “ There is no such thing as a daft question, if you don’t know the answer ” House Rule
- 5. Last week we went through the Best Match 101 presentation, in the evening when presenting it to a room of ~35, it went amazingly well, thank you! Another quick thank you
- 6. E.A.S.Y
- 7. We’re looking to run a series articles following a simple model that can help you focus on your business in 4 key areas. Before we dive in, we’ve got two questions for you to think about for each section: 1. How can we make each section super clear? 2. What examples do you think would work well? Why we need your help with this
- 8. Eis for Efficiency So what is E.A.S.Y?
- 9. Eis for Efficiency Ais for Add sales channels So what is E.A.S.Y?
- 10. Eis for Efficiency Ais for Add sales channels Sis for Stock So what is E.A.S.Y?
- 11. Eis for Efficiency Ais for Add sales channels Sis for Stock Yis for Why are you doing this? So what is E.A.S.Y?
- 12. This comes in two forms, internal efficiency and external efficiency: Internal Everything you do within your business eg: External Everything that your customers see eg: Listing templates, website, packaging, emails E is for “Efficiency”
- 13. This is all about “eye balls”, more potential buyers that see your products the more chances that you have to make a sale Existing ● What can better on your existing sales channels ● Expand into Australia, United States as two English speaking sites ● Look at selling into Europe ( “cross border trade”, note the podcast later today ) New ● If you sell on eBay and not Amazon, then look at Amazon ( and vice versa ) ● Building your own website A is for “Add Sales Channels”
- 14. We all know the saying “You make your money when you buy” Think about: ● The 4 Standard business models Stocked, Manufacture, Virtual / Just-in-time & Asset Recovery ● Relationships with suppliers How can you deepen them, when is your contacts birthday for example? ● Range selling Expanding an already performing range of products further ● Cross Selling eBay promotions manager, related, upsell & cross sell items ● Using your existing stock more than once Building kits of products, searching for duplicates on Amazon, new eBay account(s) S is for “Stock”
- 15. Why or who is behind the business. Also this covers branding as well, how is your business displayed to your customers. ● Do you have a story to tell? Do you share this? ● Have you got a logo? ● Do you carry your branding everywhere with you? Your website, eBay, the Amazon seller logo, linkedIn, in emails, on invoices Y is for “Why”
- 16. AOB
- 17. 1. Today’s Podcast Interview with Scott & Anya as we delve into the world of cross border trade. 2. GS1 Podcast What are barcodes and why do you need them with Wajih Rehman 3. Website Reviews with Feefo Beyond eBay & Amazon, how can you foster reviews on your website 4. Topic Requests What would you like to see us cover? Also we’re looking for two people for a mini interview for next week AOB
- 19. We look forward to seeing on the site & in the forums Matt & Dave PS. Remember the coffee mornings, they’re every Tuesday Thank You Once Again
- 20. Join in Next Week Join us next week by following the link below and reserving your seat: UnderstandingE.com/coffee-morning Every Tuesday at 10am GMT, see you there!