Cost Per Install App Marketing Networks List

App Marketing Networks 2014
Cost Per Install
App Marketing
Networks List
We’ve pulled together a comprehensive list of the app
advertising networks offering cost-per-install (CPI)
based app marketing services. Use this resource to
discover new sources of app downloads and users.
An inside guide, from the experts at
2015Edition

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Cost Per Install App Marketing Networks List
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The Best Cost-Per-Install App
Marketing Networks List
The app and game industry is increasingly aware of the value of a comprehensive app mar-
keting strategy. Pulling together the best resources for the pre and post launch work, as well
as utilising a range of organic and paid app marketing channels is key to succeeding in an
increasingly competitive market. However, app and game developers are faced with a vast
and confusing array of providers, and knowing which one is the best for you also requires a
dictionary definition of price and ad channel acronyms. The level of control and visibility you
have over your ads in the network also varies greatly between platforms, with some remov-
ing the middleman all together, giving you complete control.
The growth in app marketing as a segment means that increasingly the mobile ad industry
itself is being dominated by a new breed of networks focused on app marketing rather than
branding or other forms of promotion. To some extent app marketing has ‘eaten’ mobile ad-
vertising as the brand budgets have been slower to move onto mobile than the performance
dollars available to buy installs for apps or games.
As the mobile app industry matures, so must the app advertising industry. This is why many
of the ad networks are branching out into innovative services and new technologies. What
isn’t clear is the direction this industry will take as a whole – the question still remains on
the best way to acquire users.
Each network in our list below provides its own twist on the model in terms of ad formats
and ad units, optimization approaches, the inventory available and the support provided
to mobile app developers. As a developer, knowing which ad network you should invest in
requires a great deal of research – this list should be just the start.

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NativeX
NativeX formally known as W3i, is all about creating value for the app ecosystem. Their
company has seen great success since its inception in 2000. They have always ensured they
provide the best app gaming services, with their ad network mediation being no different.
Ad Network mediation means that NativeX doesn’t have it’s own ad network, instead they
send ad requests to hundreds of ad networks. NativeX uses multiple ad channels: their direct
sales team sell your inventory to premium advertisers, ad networks, and agencies. Everyone
competes in real-time for higher eCPMs and fill rates.
NativeX has somewhat of a love hate relationship with ad network mediation, although their
data shows better monetization for their customers and higher eCPM they admit that it isn’t
significantly beneficial compared to individual ad networks. There is still the issue of a lack of
choice and flexibility with ad units. However, they intend to resolve this industry pain by de-
veloping innovative ads. They believe that once networks are able to provide diverse formats
on a broader scale that are very persuasive, mediation will become more valuable.
Their service provides direct and exchange ad channels. Their price models include:
CPA – Cost Per Acquisition
CPI – Cost Per Install
CPE – Cost Per Engagement
Avazu Mobile
Avazu Mobile is a performance based ad network for ad buyers and sellers. They focus on de-
livering the best in class targeting capabilities to fetch the highest ROI. This means they track
user behavior, relevant content, shopping intent and other transactional behavior to ensure
you get the right users for your app. Avazu Mobile is part of Avazu Inc, a digital marketing
company based in Shanghai.
This Asian Company has worked with plenty of big names in mobile including:
Orange
Vodafone
Bigpoint
Base
Evony

One of the most helpful features provided by their network is the real time tracking and re-
porting. In the world of mobile, trends change in no time at all, and keeping up with the pace
is essential for a successful marketing plan. The real time tracking and reporting enables you
to adjust your marketing efforts to get the most out of your app.
Applift
If there’s one thing Applift knows it’s games. The company is based in Berlin with offices
in San Francisco, Seoul and Paris. They’re a relatively new company, established in August
2012, but have already made huge waves in the gaming industry with partnerships with King,
Wooga and EA. Alongside this they have massive global reach with 1000+ Media Partners,
running campaigns in over 180 countries.
For Applift it’s not just about generating users, its about tracking, measuring and benchmark-
ing the quality of players delivered with regards to retention and, perhaps most importantly,
monetization. Enabling developers to adjust their spending on promotion, based on users
they get and different traffic sources. Applift will allocate your marketing budget to the vast
marketing channels and media partners they have access to, their extensive knowledge in
gaming and the industry enables them to effectively manage your marketing campaign. With
no set up fee or minimum budget, you don’t need deep pockets to get this agency on board.
The benefits of using Applift’s ad network are numerous and include:
Fast payments, high Cost per Installs (CPIs)
Transparent metrics
Flexible ad integration
Quality mobile games, so you know your advert wont be appearing on any old app
Leadbolt
We’re not the only ones marking Leadbolt as one of the world’s best mobile ad networks. In
2013 the Mobile Excellence Awards presented them with ‘Best Mobile Ad Network’. This
award winning monetization company and ad network has offices in Los Angeles, California
and Sydney, Australia.

They offer 3 forms of ad networking solutions:
RTB – Real Time Bidding CPC platform gives advertisers full control to target, bid, allocate
spend and track results.
CPI – Cost Per Install fully managed solution provides app developers access to quality
traffic to drive user acquisition. This is more for developers with more money than time.
CPE – Cost Per Engagement fully managed agency solution provides Brands unlimited
access to highly engaged consumers. Video, sweepstakes and full sponsorship integration
is available.
Leadbolt claim to be the fastest paying ad network, they achieve these high speeds by pro-
viding net 15 payment terms. This means any invoice is payed within 15 days, they also
provide net 7 payment terms in certain circumstances. Ad units are integrated in two ways,
there’s a simple Javascript tag or their own SDK which gives you access to all their ad units.
Leadbolt also claim to produce the highest eCPM, this is an standard industry comparison
metric to show you how well your advertisers are performing. However, this metric can be
somewhat misleading. For example on ad network 1 you get 10,000,000 impressions and
earn £10,000, giving you an eCPM of £1, on ad network 2, from 1,000 impression you earn
£2.50, giving you an eCPM of £2.50.
Trademob
Trademob is Europe’s leading expert in mobile app marketing. Coupling the world’s largest
mobile inventory with pioneering mobile advertising technologies they plan, track and opti-
mize your mobile media advertising across 230 mobile ad networks, RTB exchanges and me-
dia partners. From planning an app launch to scaling your user base, and maximizing revenue.
Trademob provides a single media buying point for mobile app ad campaigns, using vari-
ous ad networks, exchanges and traffic providers to create targeted mobile ad campaigns
according to advertisers’ goals. They have partnerships with Admob, Millennial Media and
GDN. Through this they are able to provide all price models available:
CPM
CPC
CPI
CPA
Their real time data analysis provides transparent and accurate campaign tracking from a
single dashboard, enabling you to adjust your campaign settings to create the greatest ROI.
Their comprehensive reports include everything from campaign cost, ad network and pub-
lisher to in-app conversions and generated revenue.

Fiksu
Fiksu was established in 2008 and is based in Boston, USA. Their name means ‘smart’ in Finn-
ish, which has a lot to do with their approach to app marketing.
Fiksu’s innovative DSP platform focuses on cost effective, highly targeted mobile Real Time
Bidding (RTB) buying. This real time auction environment could see you receive the best pos-
sible price for your media spend. Second to this, Fiksu focuses on obtaining loyal and valua-
ble users, they achieve this through:
• Spanning multiple exchanges: Access leading mobile RTB exchanges including Google
Ad-X, MoPub, Nexage, and Smaato – with a single point of entry and unified reporting.
• Performance through targeting: evaluates millions of possible targeting combinations
and provides extremely competitive CPIs for high quality traffic.
• Precise delivery: Intelligently serves the right media to the right person at the right time
and the right price.
Fiksu take a programmatic approach to media buying, which is anticipated to show explosive
growth in coming years, both in mobile and on the desktop, due to many compelling advan-
tages. Marketers anticipates RTB ad spending will see healthy gains over the next few years,
thanks to continued interest in improving the quality of digital display ad inventory, as well as
continued adoption among publishers and media buyers seeking greater advertising efficiency.
Chartboost
Chartboost is an ideal choice for game developers as it is dedicated to advertising games,
coupled with leading integration and analytics technology, it is certainly one to consider. It’s
simple to use platform improves your eCPM while advertisers increase their bids to pump
out high revenue.
The ads are mostly about downloading another new game, so it meets the interest of the au-
diences who are already playing games, and always looking for the next time-waster. Chart-
boost also offers a host of targeting options to refine your campaigns and maximize user
acquisition.
They measure your app performance using the eCPM metric, otherwise known as the ef-
fective cost per thousand impressions served. Because Chartboost advertisers bid per click

or install (instead of per impression), Chartboost eCPM is a combination of a campaign’s
Install Rate (IR), Click-Through-Rate (CTR), and bid, sothe better your ad performs, the more
high-quality traffic you receive.
YeahMobi
YeahMobi is a mobile affiliate network and a subcompany of NDP Media Corp that was
founded in 2009 – it has offices in the US, Japan, China, and Brazil with over 400 members
of staff. YeahMobi works directly with its advertisers to help understand their needs – they
have worked with advertisers such as DeNA, Cupid, Baidu, Boyaa, NQ and more. They also
have a variety of mobile campaigns on offer and they use a CPI/CPA model at the core of
their platform.
Performance can be optimised by analysing key indicators like conversion rate, ROI, e-CPC,
etc. YeahMobi also features its own exclusive traffic sources, for example their own app KK
Tuneup that has 8 million users globally – they also have exchange traffic and have partnered
with UC web browser, Mobogenie and others, in addition to a dedicated Facebook marketing
team. There is an account manager and market consultant service available to advertisers to
ensure they make a profit.
Some key data points about the network are:
There are over 10 million downloads every month
It’s a global network that reaches 224 countries and counting
There are more than 100,000 distribution channels
Appnext
Appnext is a multi-platform monetization and discovery network focusing on mobile and so-
cial games. It was founded and managed by a team of entrepreneurs with years of experience
in the gaming and marketing world. Despite advertising themselves as a gaming ad network
they offer services to all kinds of apps.
They offer a wide range of solutions to lower player acquisition costs. Each platform is op-
timised for Android, iOS and Facebook. Their smart targeting tool is available for each plat-
form and targets by genre and by geographic area, making it easier for mobile advertisers to
achieve top traffic results that include both local and international users. They also go for the
more favored CPI model because of its low risk advantages.

Appnext mobile add units are less intrusive and seamlessly integrated into your game. The
video below demonstrates this.
Appsfire
Appsfire is a premium ad network for iOS and Android. They are making a lot of noise in the
mobile app industry, receiving a great deal of praise for their recent native ad units. Clients
include big names such as, Disney, Redbull, CocaCola, Spotify and many more. The benefits of
using this highly regarded ad network are numerous and include:
• Business model: CPC/CPI
• Transparent network
• Hands-on approach – personal service. no cold platform or RTB buying
• Both 24-hour and on-going campaigns
• Targeting by geography and device
• iOS & Android compatible
• Guaranteed number of clicks
• Zero fraud. Only high quality/hand managed publishers
• Daily-capped budget
• Integrated with leading tracking solutions (HasOffers, Kochava,Ad-x..)
Appsfire started life as a consumer app, a place for users to discover apps and a new space
for developers to promote theirs. These days Appsfire is now focusing all their efforts on the
mobile advertising industry. They recently released their first SDK, enabling developers to
integrate their new innovative native ad units.
Startapp
StartApp is a monetization and distribution platform focusing on free applications for mobile
phones. Startapp partners with app developers to help them make more money from their
free apps by introducing search monetization to the mobile world.
Startapp offers android app developers a unique ad network that allows them to make mon-
ey from their apps without embedding in-app ads. This network is currently only available for

android. This solution allows android developers to add search access points with their own
app and earn higher revenue per download. They pride themselves on offering the highest
revenue for the developer than any other ad network.
• They base payment on your app downloads, in other words you get paid for each down
load generated with their SDK inside. There are 2 integration levels available:
• Full – they pay $50 per 1,000 unique U.S. installs and $10 per 1,000 unique installs from
any other country.
• Partial – they pay $40 per 1,000 unique U.S installs and $8 per 1000 unique installs from
any other country.
Clickky
Clickky is a full service global mobile ad network which has been operating since 2011. They
work on CPA, CPD and CPI payment methods. On the surface they may seem like any other
global ad network, but their customer reviews speak volumes. They are constantly praised
for their prompt payments and outstanding customer service.
Clickky offers wide range of advertising tools for agencies, networks and direct advertisers,
as well as effective and up-to-date monetization solutions for affiliates. A unique aspect of
Clickky is that it does not request the developers to implement their SDK into their mobile
to start showing ads. For developers, who prefer more traditional SDK integration, Clickky
proposes a solution for iOS, Android and Unity as well.
A unique feature of Clickky is that the platform is built entirely on proprietary technology
that fully captures and analyzes a multitude of different traffic sources to generate leads and
installs at an optimal cost for the client. At the platform’s core is its own CPA network and
media buying engine that decides whether purchasing advertising on traffic originating from
major global mobile ad networks would optimally fit into the client’s goals. Today Clickky has
a primary focus on working with mobile apps for iOS and Android from around the world.
Jampp
Jampp like to keep things simple by only using the CPI payment model. Their data driven user
acquisition platform claims to get you the right users, from the right source at the right price.
This data is built up using over 30 different variables, including time and location. It gets even

easier when you take into account the fact that they work without an SDK and you just need a
few lines of code to get started. You can use your own ad units or they will provide their own.
Jampp’s network operates in:
US
Latin America
South Africa
Thankfully this Argentinian based agency has global ambitions, so even if these aren’t your
target markets, they’re one to keep an eye on. They have also been recognised by The Next
Web as winner of the Mobile Startup Rally.
MobPartner
MobPartner is a mobile affiliate network that was founded in 2007 and is headquartered in
Paris – it also has offices in San Francisco. The platform has a global reach with a presence
in over 200 countries, its campaigns also connect with 200 million consumers every month
and it features more than 200 advertisers with a host of publishers. MobPartner works with
consumer and mobile brands such as DeNA, King.com, EA, Gree, Gameloft and more.
MobPartner features a CPA model for advertisers that allows multiple forms of actions,
including CPI, CPL and CPS. They also have over 100,000 affiliates on the network, from app
developers to media buyers. Publishers benefit from the CPA model with unlimited campaign
budgets and the network claims to provide a 100% fill rate for all countries on every oper-
ating system – they do this through their adserver that features an intelligent optimisation
system. Both advertisers and publishers are supported by dedicated account management
and 24/7 real-time statistics to keep up to date on their progress.
Final thoughts
The mobile ad network industry is still very segmented, and somewhat in it’s infancy. Each
advertising and digital marketing company seems to have contrasting opinions to the next
on what an ad network should be, even on the fundamentals, such as whether it should be
a free service for developers and publishers or not. What is clear is that some ad networks
have greatly benefited their clients and brought them numerous high quality users, making
it a vital service to consider for the success of your app. If there is an app or game marketing
network you believe should be included in this list please use the comment section below or
add yourself to our directory here.
You can find more mobile app marketing services in our directory and a range of mobile app
marketing guides.

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Cost Per Install App Marketing Networks List

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Cost Per Install App Marketing Networks List