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5 steps of curation service

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  • @bluse2 이팀장님의 칭찬을!! 이런 영광이.. ^^
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  • 좋은 자료이네요^^ 감사합니다~
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  • @guillaumedecugis Thanks for your comment. I am a heavy user of Scoop.it. I hope Scoop.it gonna be great curation service on the world.
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  • Great presentation! Thanks for including Scoop.it (I'm one of the founders). Nice review of Mobile Technology on Scoop.it by the way. Don't hesitate if you have feedback for us: guillaume at scoop.it
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5 steps of curation service

  1. 1. 5 Steps Of Curation Service 2012. 5. 18 mobizen
  2. 2. Information
  3. 3. From Aggregation
  4. 4. To Curation
  5. 5. One Percent Rule Creators(1) Synthesizers(10) Consumers(100)
  6. 6. Pareto Principle20% Effort 80% Results
  7. 7. Mobile Matrix 2.0(U.S.) UV(% Reach) Browser(% Time) App(% Time)Google 96.9% 18.9% 81.1%Facebook 80.4% 20.0% 80.0% Yahoo 68.2% 25.3% 74.7%Amazon 45.4% 14.3% 85.7% AOL 28.9% 47.4% 52.6% eBay 28.0% 17.6% 82.4% Zynga 27.4% 0.4% 99.6%Twitter 26.4% 2.5% 96.5% - Source : comScore
  8. 8. The Paradigm Of Production
  9. 9. 5 Steps Of Curation Service By Information Production
  10. 10. Step #1Collect Information Automatically(MSN Now)
  11. 11. C&A Fashion Like http://www.youtube.com/watch?v=K4qdNb6FvGY
  12. 12. Step #2Collect Information Manually(del.icio.us, FLUD)
  13. 13. Step #3Reproduce With Comment(Snip it, Scoop.it!)
  14. 14. Scoopt.it http://www.youtube.com/watch?v=Bnr6QKKcsII
  15. 15. Step #4Produce With One Information(Tumblr)
  16. 16. Step #5Produce With Information(Storify, editory)
  17. 17. Storify For iPad http://www.youtube.com/watch?v=gWEXwkikhMs
  18. 18. 5 Steps Of Curation Service CollectStep #1. Collect Information AutomaticallyStep #2. Collect Information ManuallyStep #3. Reproduce With CommentStep #4. Produce With One InformationStep #5. Produce With Information Produce
  19. 19. 네이버는 이제 개인화로 가는 겁니까?“좀 달라요. 개인화가 아닙니다. 다양한 뷰를 선택할수 있는 거죠. 뉴스캐스트도 뉴스를 골라보는 건데,소비자가 고르는 게 아니고, 네이버가 고르는 것도 아니고, 신문사가 고르는 거에요. 오픈캐스트도 마찬가지죠. 특정 분야에서 잘 고를 수 있는 사람들이 고르는 걸 이용자가 선택하는 시스템입니다. 큐레이팅 시스템이죠. ” - NHN 김상헌 대표 인터뷰 http://interpiler.com/index.php/2012/02/%EC %86%90%EB%B0%94%EB%8B%A5/
  20. 20. 5분 In Daum
  21. 21. 5 Steps Of Curation Service CollectStep #1. Collect Information AutomaticallyStep #2. Collect Information ManuallyStep #3. Reproduce With Comment 기존 사업자Step #4. Produce With One InformationStep #5. Produce With Information 기존 생산툴과 유사 Produce
  22. 22. 2 Years & 29 Employees
  23. 23. Pinterest의 월 UV 추이 11,000(단위 : 만명) 10,441 8,250 7,122 5,500 4,686 3,006 1,942 2,7502011. 11 2011. 12 2012. 1 0 2012. 2 - Source : ComScore 2012. 3
  24. 24. SNS 사이트 방문자 당 월평균 사용 시간 0 125 250 375 500 페이스북 423 텀블러 151핀터레스트 80 트위터 25 링크드인 15마이스페이스 13 구글플러스 5 (단위 : 분)- Source : ComScore(2011년 12월)
  25. 25. Referral Traffic of January 2012 0% 8% 15% 23% 30%Pinterest 3.60%Facebook 26.40% Twitter 3.61% LinkedIn 0.20% Google + 0.22% - Source : Internet Marketing
  26. 26. 5 Steps Of Curation Service CollectStep #1. Collect Information AutomaticallyStep #2. Collect Information ManuallyStep #3. Reproduce With Comment Snip it, Scoop.it!Step #4. Produce With One InformationStep #5. Produce With Information Produce
  27. 27. Pins By Method OtherPinmarklet Over 80% of Pins Are Re-pins Repin - Source : RJMetrics
  28. 28. Communication With Image
  29. 29. Tile View
  30. 30. 5 Steps Of Curation Service CollectStep #1. Collect Information AutomaticallyStep #2. Collect Information ManuallyStep #3. Reproduce With CommentStep #4. Produce With One InformationStep #5. Produce With InformationSocial Element Produce
  31. 31. Social Graph vs. Interest Graph
  32. 32. Pinterest’s Relation Base On Contents
  33. 33. Business Friendly
  34. 34. Business Account
  35. 35. Inspiration Day By Kotex http://www.youtube.com/watch?v=UVCoM4ao2Tw
  36. 36. Q: Isnt that illegal?A: Its not clear. Pinterest definitely allows users to post otherphotographers work to the site. But its not clear that this isillegal.In its terms of use, Pinterest actually specifies that users shouldntpin photos they dont own the rights to, a request that is beingignored to an absurd degree. Even if you link and attribute, thatdoes NOT absolve you of the fact that you took someone elseswork and re-appropriated it.Its all about complying with the DMCA, or the DigitalMillennium Copyright Act. From : http://www.businessinsider.com/pinterest-illegal- faq-2012-2?op=1
  37. 37. Verification Of Contents
  38. 38. It’s Easy To Make Copy Cat
  39. 39. http://www.woxihuan.com/
  40. 40. http://www.icaitu.com/
  41. 41. Sometimes, Copy Cat Is Better Than Original
  42. 42. Review5 Steps Of Curation ServiceEasy To Produce(Reproduce)Image Communication With Tile ViewFocus To Interest GraphThink Business Model, FirstCopyright Issue
  43. 43. Thanks For Listening. http://www.mobizen.pe.kr @mobizenpekr

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