SlideShare a Scribd company logo
1 of 10
Definition Range of associated products which yield larger sales revenue when marketed together than if they are marketed individually or in isolation of others.
[object Object],[object Object]
[object Object],[object Object]
Cleans, Whitens and Sanitizes Cleans & Keeps Colors Vibrant Ground in dirt & Stains Everyday Dirt Cheer Tide All Dreft Tide w/ Bleach Product mix chart
Generic Quality Premium Quality Low Priced High Priced
[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

More Related Content

Similar to product mix(2)

Uw -session_xi,_xii_-_tb
Uw  -session_xi,_xii_-_tbUw  -session_xi,_xii_-_tb
Uw -session_xi,_xii_-_tb
isb&m
 
Lo2 workbook
Lo2 workbookLo2 workbook
Lo2 workbook
MarieSie
 
Classification Of Product
Classification Of ProductClassification Of Product
Classification Of Product
GOEL'S WORLD
 
Classification Of Product
Classification Of ProductClassification Of Product
Classification Of Product
GOEL'S WORLD
 
GLOBAL BRANDS ....How to create
GLOBAL  BRANDS  ....How to create GLOBAL  BRANDS  ....How to create
GLOBAL BRANDS ....How to create
Think As Consumer
 

Similar to product mix(2) (20)

Different: Can Associations Escape the Competitive Herd?
Different: Can Associations Escape the Competitive Herd?Different: Can Associations Escape the Competitive Herd?
Different: Can Associations Escape the Competitive Herd?
 
Introductio1
Introductio1Introductio1
Introductio1
 
Uw -session_xi,_xii_-_tb
Uw  -session_xi,_xii_-_tbUw  -session_xi,_xii_-_tb
Uw -session_xi,_xii_-_tb
 
Brand and product management
Brand and product managementBrand and product management
Brand and product management
 
Myths of Brand Management.
Myths of Brand Management.Myths of Brand Management.
Myths of Brand Management.
 
Fashion communication and branding ppt
Fashion communication and branding pptFashion communication and branding ppt
Fashion communication and branding ppt
 
Evaluation/History of Brand-Objectives of Brand,Product Vs Brand ..Etc
Evaluation/History of Brand-Objectives of Brand,Product Vs Brand ..EtcEvaluation/History of Brand-Objectives of Brand,Product Vs Brand ..Etc
Evaluation/History of Brand-Objectives of Brand,Product Vs Brand ..Etc
 
Power of brand
Power of brandPower of brand
Power of brand
 
Lo2 workbook
Lo2 workbookLo2 workbook
Lo2 workbook
 
How Do Consumers Choose Brand1
How Do Consumers Choose Brand1How Do Consumers Choose Brand1
How Do Consumers Choose Brand1
 
Classification Of Product
Classification Of ProductClassification Of Product
Classification Of Product
 
Classification Of Product
Classification Of ProductClassification Of Product
Classification Of Product
 
Brand building stratergies
Brand building stratergiesBrand building stratergies
Brand building stratergies
 
GLOBAL BRANDS ....How to create
GLOBAL  BRANDS  ....How to create GLOBAL  BRANDS  ....How to create
GLOBAL BRANDS ....How to create
 
Is your product marketable?
Is your product marketable?Is your product marketable?
Is your product marketable?
 
Why aren't toothpaste brands dressed up for the Party?
Why aren't toothpaste brands dressed up for the Party?Why aren't toothpaste brands dressed up for the Party?
Why aren't toothpaste brands dressed up for the Party?
 
Branding
BrandingBranding
Branding
 
Advertising rhetoric
Advertising rhetoricAdvertising rhetoric
Advertising rhetoric
 
Brand management positioning
Brand management   positioningBrand management   positioning
Brand management positioning
 
Brandversusprivatelabel
BrandversusprivatelabelBrandversusprivatelabel
Brandversusprivatelabel
 

Recently uploaded

The basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxThe basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptx
heathfieldcps1
 
The basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxThe basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptx
heathfieldcps1
 
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in DelhiRussian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
kauryashika82
 
1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi  6.pdf1029-Danh muc Sach Giao Khoa khoi  6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf
QucHHunhnh
 

Recently uploaded (20)

Key note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdfKey note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdf
 
Web & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdfWeb & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdf
 
Micro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdfMicro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdf
 
Grant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingGrant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy Consulting
 
Measures of Dispersion and Variability: Range, QD, AD and SD
Measures of Dispersion and Variability: Range, QD, AD and SDMeasures of Dispersion and Variability: Range, QD, AD and SD
Measures of Dispersion and Variability: Range, QD, AD and SD
 
Measures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeMeasures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and Mode
 
Unit-IV; Professional Sales Representative (PSR).pptx
Unit-IV; Professional Sales Representative (PSR).pptxUnit-IV; Professional Sales Representative (PSR).pptx
Unit-IV; Professional Sales Representative (PSR).pptx
 
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptxBasic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
 
Role Of Transgenic Animal In Target Validation-1.pptx
Role Of Transgenic Animal In Target Validation-1.pptxRole Of Transgenic Animal In Target Validation-1.pptx
Role Of Transgenic Animal In Target Validation-1.pptx
 
Python Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docxPython Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docx
 
Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17  How to Extend Models Using Mixin ClassesMixin Classes in Odoo 17  How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
 
The basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxThe basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptx
 
ICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptxICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptx
 
ComPTIA Overview | Comptia Security+ Book SY0-701
ComPTIA Overview | Comptia Security+ Book SY0-701ComPTIA Overview | Comptia Security+ Book SY0-701
ComPTIA Overview | Comptia Security+ Book SY0-701
 
The basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxThe basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptx
 
This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.
 
Energy Resources. ( B. Pharmacy, 1st Year, Sem-II) Natural Resources
Energy Resources. ( B. Pharmacy, 1st Year, Sem-II) Natural ResourcesEnergy Resources. ( B. Pharmacy, 1st Year, Sem-II) Natural Resources
Energy Resources. ( B. Pharmacy, 1st Year, Sem-II) Natural Resources
 
Ecological Succession. ( ECOSYSTEM, B. Pharmacy, 1st Year, Sem-II, Environmen...
Ecological Succession. ( ECOSYSTEM, B. Pharmacy, 1st Year, Sem-II, Environmen...Ecological Succession. ( ECOSYSTEM, B. Pharmacy, 1st Year, Sem-II, Environmen...
Ecological Succession. ( ECOSYSTEM, B. Pharmacy, 1st Year, Sem-II, Environmen...
 
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in DelhiRussian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
 
1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi  6.pdf1029-Danh muc Sach Giao Khoa khoi  6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf
 

product mix(2)

  • 1. Definition Range of associated products which yield larger sales revenue when marketed together than if they are marketed individually or in isolation of others.
  • 2.
  • 3.
  • 4. Cleans, Whitens and Sanitizes Cleans & Keeps Colors Vibrant Ground in dirt & Stains Everyday Dirt Cheer Tide All Dreft Tide w/ Bleach Product mix chart
  • 5. Generic Quality Premium Quality Low Priced High Priced
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.