This presentation is a rapid overview of what companie sand brands can do on "mobile social media".
Smartphone are more and more used to go to the Internet and it is really the case for social media. Companies must then pay attention to several factors.
6. In 2013, consumers will look to their mobile
devices to maximize absolutely every moment*
http://www.slideshare.net/trendwatching_com/trendwatchingcoms-10-crucial-consumer-trends-for-
2013
8. • 71% Visit social Networks*
• 31% Visit at least once a day*
http://hbr.org/2013/01/how-people-really-use-mobile/ar/1
* http://www.ourmobileplanet.com
10. Do they use social media while shopping ?
15-25 y 25-40 y
37% Yes 36% Yes
No No
63% 64%
40 +
0
19%
Yes
No
81%
11. What is their favorite network ?
25%
Pinterest
31%
93%
Facebook
88%
48%
Foursquare Men
59%
Ladies
33%
Twitter
19%
12. What is their favorite topic ?
Percentage
About an event
happening in the 44%
store
Aout a product 55%
About a promo 50%
About a totally other
61%
topic
About the shop itself 55%
13. Will they use more social media while shopping ?
15-25 y 25-40 y
0
37% 36%
Yes Yes
No No
73% 64%
40 +
0
47% Yes
53% No
26. More info ?
• Contact: ga@mobilosoft.com
• Blog: http://www.mobilosoft.com/blog
• Audit tools:
– Test your site: http://www.mobilosoft.com
– Test your places: http://www.mobilosoft.com