Points of sale must have a presence online on Facebook, Foursquare and Google Maps.
Still, companies don’t seize the opportunity to attract consumers to their POS and only display information on their website.
This mismanagement of information can cause large revenue losses by losing consumers.
Our study was conducted on 1000 Belgian retail POS randomly selected from 10 different industries.
We studied the following data:
- Address (number and street)
- GPS coordinates
- Phone number
- Business hours
The results are horrible: only 1 shop (out of 1000) was correctly referenced on his website, google, facebook and foursquare!