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. mobileYouth Asia LIVE! May 17, 2011 BlackBerry & Revolutionistas
Host: Ghani Kunto mobileYouth Asia @theghani
Host: Ghani Kunto mobileYouth Asia @theghani Guests: FadliAzali Youth Works Malaysia
Host: Ghani Kunto mobileYouth Asia @theghani Guests: KaustavSen Gupta Ingene India FadliAzali Youth Works Malaysia
Host: Ghani Kunto mobileYouth Asia @theghani Guests: Tara Talitha YouthLab Indonesia  Indonesia KaustavSen Gupta Ingene India FadliAzali Youth Works Malaysia
BlackBerry Market Adoption in Asia Become “The  People’s Phone” Young female fans recommendations boosts market adoption towards critical mass Gain initial market traction from the late-teen market
“We are buying more BB than males! And its very "manly" today to be "bold" with a BB” Prerna, 22, India Here’s what they’re saying …
“Blackberry not only shows the person has money to buy a BB, but also shows that she is "mature" because BB is attached with a perception of "professional class"...” Nikita, 21, India Here’s what they’re saying …
BlackBerry is the tool of choice for society’s change agents RIM’s future  in Asia is the hands of  young women
Erik Fitzpatrick The clock’s ticking in BlackBerry’s key markets in Asia FLICKR: Erik Fitzpatrick
If you’re in one of these companies, you might already have access to http://mobileyouthreport.com
Download this presentation and get access to more charts http://www.mobileyouthreport.com

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MobileYouth Asia LIVE - Revolutionistas And BlackBerry – To Whom Should RIM Target Its Marketing In Asia?

  • 1. . mobileYouth Asia LIVE! May 17, 2011 BlackBerry & Revolutionistas
  • 2. Host: Ghani Kunto mobileYouth Asia @theghani
  • 3. Host: Ghani Kunto mobileYouth Asia @theghani Guests: FadliAzali Youth Works Malaysia
  • 4. Host: Ghani Kunto mobileYouth Asia @theghani Guests: KaustavSen Gupta Ingene India FadliAzali Youth Works Malaysia
  • 5. Host: Ghani Kunto mobileYouth Asia @theghani Guests: Tara Talitha YouthLab Indonesia Indonesia KaustavSen Gupta Ingene India FadliAzali Youth Works Malaysia
  • 6. BlackBerry Market Adoption in Asia Become “The People’s Phone” Young female fans recommendations boosts market adoption towards critical mass Gain initial market traction from the late-teen market
  • 7. “We are buying more BB than males! And its very "manly" today to be "bold" with a BB” Prerna, 22, India Here’s what they’re saying …
  • 8. “Blackberry not only shows the person has money to buy a BB, but also shows that she is "mature" because BB is attached with a perception of "professional class"...” Nikita, 21, India Here’s what they’re saying …
  • 9. BlackBerry is the tool of choice for society’s change agents RIM’s future in Asia is the hands of young women
  • 10. Erik Fitzpatrick The clock’s ticking in BlackBerry’s key markets in Asia FLICKR: Erik Fitzpatrick
  • 11. If you’re in one of these companies, you might already have access to http://mobileyouthreport.com
  • 12. Download this presentation and get access to more charts http://www.mobileyouthreport.com