Asia Tech Podcast http://www.ATP.show Asia Tech Research http://www.AsiaTechResearch.com How can you build a business that maximises profitability, cash flow and reduces stress? A business you can take anywhere in the world. That's an ULTRA-LEAN business and in this presentation I share 3 strategies on how to build it. Come to Up.School's weekly webinars to learn more about launching and growing your business: http://www.UpSchool.io/next-webinar

1. ULTRA-LEAN BUSINESS
The Secretto building an…
by Graham D Brown @ Up.School
You can take anywhere in the world

2. How to Build an Ultra Lean Business
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3. UP.SCHOOL
Graham Brown’s
LEARN HOW TO BECOME
A BETTER
LIFESTYLE
ENTREPRENEUR
UPGRADE YOUR SKILLS
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4. FROM LAUNCHING YOUR BUSINESS
TO INVESTING IN REAL ESTATE,
I SHARE MY TRICKS AND
TECHNIQUES LIVE
EVERY WEEK FREE
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5. EVERY DAY LIVE
I SHARE MY VIDEO DIARY
OF GROWING A
LIFESTYLE BUSINESS
CATCH ME ON YOUTUBE
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6. from Anywhere in the World…
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7. Let’s compare Ultra Lean vs Fat
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8. FAT
BUSINESS
ULTRA-LEAN
BUSINESS
ACTIVITY Constantly busy
Able to take time out
to plan & think
CHOICE
Chase every deal to
pay the next bill
Able to say “NO” to
clients and do what
you love
FOCUS
Living day-to-day,
deal-to-day, hand-to-
mouth
Able to think and plan
for future, invest time
in the long term
STRESS
High overheads
= high stress
Low overheads
= low stress
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9. Building an ultra-lean business means
choice and that’s why entrepreneurs
start businesses in the first place

10. Remember…
you left the “normal” world
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11. …because you didn’t want to be a slave
to the next pay check
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12. …and you didn’t want to be
told what to do
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13. We have to consciously
work on staying ultra-lean
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14. …or you’ll end up with another “job”
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15. Follow these 5 Steps to guarantee
business failure in Year 1
EXPENSES
REVENUES
#1 COOL!
We’re growing
#2 Let’s
hire people
and do all those
things big
companies
do
#3 Woot!
We’re a big
company now!
#5 HOLY
FUCK!
We’re
doomed
#4 Why the
Fuck aren’t our
sales growing
faster?
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16. So, how is it some entrepreneurs are
profitable while others are not?
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17. The key is the successful
entrepreneurs stay lean every day
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18. we business owners have to fight
business bloat every day
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19. Follow these 4 Steps to guarantee
business success in Year 1
EXPENSES
REVENUES
#1 COOL!
We’re growing
#2 Let’s
build a system
so we can scale
this baby
#3 Rinse &
Repeat
#4 WOOT!
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20. Entrepreneurs are often too busy to
notice costs are spiralling out of
control until it’s too late
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21. Ultra-Lean business
= ability to take more risk
#1 Ultra -
Lean
Business
#2
Longer Burn
Time
#3
Capacity to
take risk
#4 More
time to talk to
customer
#5 More
time to build
system
#5 More time
to plan ahead
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22. So, here are 3 strategies to
become Ultra-Lean
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23. 1) Pass The Tropical Island Test
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24. What would your business look like if
you ran it from a tropical island?
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25. What would your business look like if
you didn’t have an office?
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26. …if you didn’t have to
manage your team?
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27. …if you didn’t have to worry about
employee motivation or reviews?
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28. …if your time wasn’t taken up
working out incentive packages?
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29. …if you outsourced everything that
didn’t solve the customer’s problem?
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30. …if you did almost everything online?
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31. FAT
BUSINESS
ULTRA-LEAN
BUSINESS
LOCATION Dependent Independent
PHYSICAL
PRESENCE
Office, team Minimal, mostly online
OWNER
ATTENTION
Managing team
Looking after and
finding customers
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32. ASK
WHAT IF…?
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33. 2) Make Money While You Sleep
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34. Your biggest weakness as an
entrepreneur is there is only 1 of you,
and only 24 hours in the day
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35. Entrepreneurs often ask crazy
questions like, “how can I sleep less?”
or “how can I clone myself?”
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36. You need a system that works,
even when you don’t
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37. The key to staying lean is
building a marketing funnel
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38. Once you build your marketing
funnel, you can rinse & repeat
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39. Being Ultra-Lean means doing what
you love, not doing what pays the
bills
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40. When you discover your repeatable
model you can drive profits
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41. FAT
BUSINESS
ULTRA-LEAN
BUSINESS
REVENUE MODEL
Trade time for money
(e.g. consultancy)
Leveraged
(e.g. pipeline)
CHOKE POINT
Owners, key team
members
Without a system,
can be slow
STRATEGIC
FOCUS
What do we do next? How do we improve?
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42. BUILD YOUR
FUNNEL
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43. 3) Double Down on What Works
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44. As soon as you master one social
media, something else comes along
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45. “I haven’t updated Twitter this week”
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46. “Should I get on Pinterest?”
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47. There’s so much to learn
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48. Trying to get good at every
marketing channel makes you
average at best…
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49. Don’t worry about others
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50. Find what works and double down…
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51. Build the system around
the channel that works for you
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52. FAT
BUSINESS
ULTRA-LEAN
BUSINESS
MARKETING Generalist Specialist
MODEL “Let’s try this…” “Let’s improve this…”
CHOKE POINT
Finding marketing
specialists or using
agencies
Without good metrics,
difficult to know what
works
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53. FIND YOUR
SWEET SPOT
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54. Maybe you can’t do it all now, but you
have a goal to work towards…
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55. UP.SCHOOL
Graham Brown’s
LEARN HOW TO BECOME
A BETTER
LIFESTYLE
ENTREPRENEUR
UPGRADE YOUR SKILLS
Learn How to
Get the Upgrade

56. FROM LAUNCHING YOUR BUSINESS
TO INVESTING IN REAL ESTATE,
I SHARE MY TRICKS AND
TECHNIQUES LIVE
EVERY WEEK FREE
JOIN MY WEBINAR
See My Webinar
Schedule
UP.SCHOOL

57. EVERY DAY LIVE
I SHARE MY VIDEO DIARY
OF GROWING A
LIFESTYLE BUSINESS
CATCH ME ON YOUTUBE
Visit My
Youtube Channel
UP.SCHOOL