Superbowl Advertising: Engaging Content or Just Eye Candy? (GrahamDBrown)

•

148 likes•18,978 views

This year Budweiser will spend $4 million on a 30 second commercial for Superbowl XLIX Arizona. Is this a good use of their money? Do traditional Branding based approaches to marketing work? Why are brand leaders like Starbucks and Apple staying away in 2015 and what is it they know that the Superbowl advertisers don't?

Marketing Social Media

Superbowl Ads: engaging
content or just eye candy?

…even if your team
doesn’t pick up any
silverware this
weekend, you don’t
walk away empty-
handed with my
FREE download!
 
Link coming up!

but before the  
first ball is
kicked…
get ready to  
DOWNLOAD this
free PDF

DOWNLOAD A
75 PAGE
EXTRACT FREE
www.GrahamDBrown.com
Discover if Superbowl
Style Marketing and
Advertising still works
and how big brands
are playing it in 2015…

People just aren’t paying
attention anymore…

she sees
170,000
marketing messages
by her 17th birthday
flickr © jonathan-grado

her brain gates out
95%
of the information
flickr © helgabj

the best place to bury a
dead body these days
is in the 2nd page of Google
search results

ATTENTION
is
your
biggest
COST
flickr © hervoices

People don’t wake up
thinking about BRANDS
anymore...
flickr © commonbond

…and the biggest advertisers
are also the biggest losers

http://www.google.com/trends/explore#q=gangnam%20style
Google Search Trends:
“Gangnam Style”
www.GrahamDBrown.com
Awareness doesn’t last very long

You see, this obsession with
awareness is born of a
different era…

The days of
ARE OVERwinning awards
and Tony the Tiger
www.GrahamDBrown.com
Sorry
guys!

Advertising
is a
TAX
on boring
brands
www.GrahamDBrown.com flickr © strevs

www.GrahamDBrown.com
But, how do they do it?

www.GrahamDBrown.com flickr © rafaelchacon
they don’t interrupt

they don’t treat their
customers as destinations for
their marketing messages

Get over 500 pages of
business leader
insights
data and analysis
concepts
table explanations
case studies

PLUS!
this 120 slide PDF presentation
present straight off the deck or
mix it up with your own presentation

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Superbowl Advertising: Engaging Content or Just Eye Candy? (GrahamDBrown)

1. Superbowl Ads: engaging content or just eye candy?

2. …even if your team doesn’t pick up any silverware this weekend, you don’t walk away empty- handed with my FREE download!   Link coming up!

3. It’s that time of year again…

5. ad spending = bigger than ever

6. 30 seconds = $4 million

7. but before the   first ball is kicked… get ready to   DOWNLOAD this free PDF

8. DOWNLOAD A 75 PAGE EXTRACT FREE www.GrahamDBrown.com Discover if Superbowl Style Marketing and Advertising still works and how big brands are playing it in 2015…

9. Meanwhile back at  Superbowl XLIX…

10. …a festival of BIG IDEAS

11.

12. Every year bigger and bolder…

13.

14.

15.

16. but wait a minute, this doesn’t add up

17.

18.

19.

20. People just aren’t paying attention anymore…

23. the best place to bury a dead body these days is in the 2nd page of Google search results

26. …and the biggest advertisers are also the biggest losers

27.

28. remember these guys?

29.

30. this is what happened to them…

31.

32. and these guys?

33.

34. same fate…

35.

36. and these guys?

37.

38. same again…

39.

40. and this guy?

41. www.GrahamDBrown.com

42. same again…

43. http://www.google.com/trends/explore#q=gangnam%20style Google Search Trends: “Gangnam Style” www.GrahamDBrown.com Awareness doesn’t last very long

44. You see, this obsession with awareness is born of a different era…

45. The days of ARE OVERwinning awards and Tony the Tiger www.GrahamDBrown.com Sorry guys!

46. let’s just call a spade a spade

48. www.GrahamDBrown.com But, how do they do it?

49. they don’t waste time here

50. they don’t shout louder

52. they don’t treat their customers as destinations for their marketing messages

53. what they do differently is…

54. focus on Brand Experience not  Branding

55. how they make you feel

56. in your everyday life

57. in the stories you share…

58. because they know

59. Branding is DEAD

60. Your brand is what people say about you when you’re not in the room - Jeff Bezos, CEO Amazon

61. what people say about you

63. Find out more about Brand Experience…

64. 2015 is the year for Brand Leadership www.GrahamDBrown.com Find out how brand leadership can help you create exceptional brand experience without being Steve Jobs!

65. The complete Brand Leadership Manual plus, this high deﬁnition presentation

66. Get over 500 pages of business leader insights data and analysis concepts table explanations case studies

67. PLUS! this 120 slide PDF presentation present straight off the deck or mix it up with your own presentation

68. DOWNLOAD A 75 PAGE EXTRACT FREE www.GrahamDBrown.com Continue reading about Branding and Brand Experience… in 2015

Superbowl Advertising: Engaging Content or Just Eye Candy? (GrahamDBrown)

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