(Graham Brown mobileYouth) The AGE of DISCOVERY (Part 1/5 50 key trends in the Youth Mobile Age 2011)

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Graham Brown

Part 1 of a 5 part series of presentations. To download all 5 parts -> http://www.YouthMobileAge.com

Business Technologie

1.6 billion mobile
owners under the
age of 30

$350 bn annual
spend

Average age of ﬁrst
phone = 7 yrs

From 2000 to 2010, the mobile industry
generated $1 trillion through text
messaging. That’s $150 per man, woman
and child on the planet.

SMS was “discovered” by youth. Left to
the industry 160 characters would still be
used for sending network test messages.

Innovation is changing; from top-down
genius to bottom-up social evolution
driven by young people’s need to connect.

This is that story…

Full contents of this Presentation are now only
available to mobileYouth report subscribers

ﬂickr(c) Nicki Varkevisser

http://www.mobileyouth.org/getaccess

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