My Top 10 Youth Resources to help you understand the Mobile Generation (Graham Brown mobileYouth) DOWNLOAD teens, youth, students, generation y, geny, generation z, genz, millennials, millennial, students, sharing, marketing, apple, fans, earned media, word of mouth, wom, buzz, branding, brand, iphone, iphone marketing, grahamdbrown, graham brown, mobile youth, mobileyouth, trends, research, case studies, case study, social media, how to sell technology

1. mobileyouth.org http://www.mobileyouth.org/my-top-10-youth-resources/
Mobile Youth
My Top 10 Youth Resources to help you understand the
Mobile Generation
Welcome to the world of youth mobile culture. Here are my top 10 recommended resources to get
you up to speed on the Mobile Generation:
1. THE MOBILE YOUTH BOOK
This is your basic 101 into the world of the youth market and the mobile generation. Based on 10
years of research and available to download today, this book will help reveal to you a world of youth
mobile culture that you are probably unaware of, in turn helping you see the world through their
eyes.
DOWNLOAD SAMPLE
Click the button to download sample chapters of the book FREE.
2. A LOOK INTO OUR MOBILE FUTURE
Who drives the mobile future? Who comes up with innovations like textspeak anyway? You’ll be
surprised as very little innovation actually comes from the mobile industry, rather these overlooked
users.
3. SUPERINFLUENCERS IN YOUTH CULTURE
Who really influences the youth market? Gone are the days when advertising dominated youth
purchase decisions. Now we have to take into account the role of influencers, in particular other
youth people. But this isn’t just about influencers, this is about super-influencers – those young
people who make up 90% of all your word of mouth.
4. DIGITAL NATIVE OR DISCONNECTED GENERATION?
What are some of the myths and realities related to how youth use technology today? In this video
interview, I explode some of the myths and help you reframe your understanding of that all-
important youth-mobile relationship.
5. SELFIE CULTURE EXPLAINED
What’s it all about? Selfies are appearing everywhere but what are the real technology, social and
psychology drivers behind this phenomenon? A good understanding of the “why” behind the
motivations of why people take selfies will also give you a better understanding of the relevance of

2. technology in our daily lives.
6. THE 3Cs OF YOUTH CULTURE
When you understand the 3Cs – the social tools that youth use in their every day life – you get a
better understanding of how and why youth use mobile technology. Some of the insights and data
will surprise you and make you look at mobile culture in a new, and more accurate way.
7. WHAT IS SOCIAL PROOF AND HOW DOES IT DRIVE WORD OF MOUTH?
What really goes on when people talk about brands or recommend technology to each other? There
are too many myths about word of mouth to explain in this short paragraph, suffice to say most
people don’t really understand the dynamics of how it happens. When you get a better
understanding of Social Proof you’ll have a handle on the triggers that drive recommendation and
word of mouth.
8. WHAT IS LOOKUP CULTURE AND HOW DOES IT CHANGE ENGAGEMENT?
Lookup culture is changing the way young people interact with both technology and brands. Either
you will benefit or lose out from this seismic shift in engagement. Find out more about the changing
fitness landscape and what it means for both marketing and innovation.
9. IS WORD OF MOUTH A MYTH?
When it comes down to actually looking at how WOM happens, I find strangely enough that there is
very little WORD and very little MOUTH involved. Real influence doesn’t involve young people
sitting around chatting about mobile phones. Rather, influence happens in more natural ways, ways
which have been going on for hundreds if not thousands of years. Prepare to be surprised!
10. TEEN SOCIAL MEDIA USAGE – WHAT’S THE REALITY?
How do teens use social media today? Are they on Facebook or leaving it? Are they tweeting or
not? These are the kind of questions the media tries to answer and more often than not they get it
right only at the superficial level. Take Facebook for example, Teens are still on Facebook despite
what media is saying, but they are using it in entirely different ways to us. Find out how.