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mobileyouth.org http://www.mobileyouth.org/post/infographic-the-10-most-popular-messaging-apps-in-the-world/
Graham
Brown
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HIGH vs LOW PROFILE APPS
Higher Profile Low Profile
Examples Facebook, Linkedin, Google Plus Whatsapp, Instagram, Kik, Viber, Snapchat, Whisper
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Infographic: The 10 Most Popular Messaging Apps in the World (Graham Brown mobileYouth)

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Infographic: The 10 Most Popular Messaging Apps in the World

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Infographic: The 10 Most Popular Messaging Apps in the World (Graham Brown mobileYouth)

  1. 1. mobileyouth.org http://www.mobileyouth.org/post/infographic-the-10-most-popular-messaging-apps-in-the-world/ Graham Brown Mobile Youth Infographic: The 10 Most Popular Messaging Apps in the World
  2. 2. HIGH vs LOW PROFILE APPS
  3. 3. Higher Profile Low Profile Examples Facebook, Linkedin, Google Plus Whatsapp, Instagram, Kik, Viber, Snapchat, Whisper Attributes Encourages users to create extensive public profiles. Links profiles across related apps. Profile attempts to reflect real world, real name etc. Can be used with limited (or no) profile. Profile can be avatar, representative or nickname. Driver Advertising. Tracking & Auditing of user behavior. Building comprehensive demographic and behvioral profiles to sell to potential advertising Privacy. Users want Social Space where they can interact freely and express themselves without fear of public excoriation or reprisal Outlook HPAs will suffer gradual erosion of customer base, particularly in the sensitive youth market. Effect will eventually feed-through until apps become old or irrelevant. LPAs will rise to prominence and eventually be acquired by larger players. Their continued significance will rest on the acquirer’s capacity to allow the app to stay largely unconnected to the HPA. More From Graham Brown’s Series on How to Sell Technology Fans, Observers, Skeptics and Critics: The 4 Types of People in Your Marketing Team and how to deal with them What the Oscars and Ellen’s Selfie teaches us about selling mobile phones Privacy drives the next wave of Social Media Apps Give customers what they need: Not more technology but more Social Space Why you need to become a Farmer not a Hunter to sell technology The 3 Pain Points: What Really Motivates Customers Technology Companies need to Embrace the Unofficial or Die The Paradox of Quality: Why Better Technology Fails Why People Buy Technology: Social Proof The 90-10 Rule: Focus on the 10% that influences the 90% These 2 Social Experiments Show How Stories Sell Technology The Key To Marketing Technology is Breaking Down the Walls If you want to sell technology, stop trying to “have a conversation” with your customers Don’t Teach a Pig to Sing: Why you should master the internal sale first when selling technology Change Your Metaphors: How great leaders sell technology

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