SlideShare ist ein Scribd-Unternehmen logo

How to Make the Customer the HERO of Your Brand Story

•
•
Graham Brown
Graham Brown

How to Make the Customer the HERO of Your Brand Story Brand storytelling is changing. We need to move from a top-down management to a bottom-up democratic model of storytelling and that means putting your customer into the story.

MarketingSoziale Medien
1 von 61
flickr © jdhancock
flickr © posterboynyc
flickr © limbte
flickr © jdhancock
flickr © jdhancock
flickr © lcrf
…
… flickr © calliope
flickr © vermininc
flickr © gmpictures
flickr © ben_rea
flickr © tonythemisfit
flickr © onepointfour
flickr © onepointfour
flickr © jonathankosread
flickr © frosch50
flickr © frosch50
flickr © schmollmolch
flickr © martinhricko
flickr © pennuja
flickr © havovubu
flickr © francisco_osorio
flickr © ministryofstories
flickr © gagilas
flickr © ministryofstories
flickr © faviovenni
flickr © garlandcannon
flickr © niloy
flickr © robertotaddeo
flickr © robertotaddeo
flickr © elisamoro
flickr © Spiterman
flickr © sheezyfries
flickr © yannickgar
flickr © kwarz
flickr © darinka
flickr © frosch50
flickr © gdominici
flickr © mobilestreetlife
flickr © frauhoelle
flickr © rnugraha
flickr © kongharald
flickr © abhi_ryan
flickr © loop_oh
flickr © ockam
flickr © kulimpapat
flickr © x-ray_delta_one
flickr © ryan_polei
How to Make the Customer the HERO of Your Brand Story

Empfohlen

Articulating A Compelling Brand Story
Articulating A Compelling Brand StoryArticulating A Compelling Brand Story
Articulating A Compelling Brand StoryBayo (Olubayo) Adekanmbi CM(SA)
 
Building your brand and brand story
Building your brand and brand storyBuilding your brand and brand story
Building your brand and brand storyMarie Still
 
Brand Storytelling
Brand Storytelling Brand Storytelling
Brand Storytelling Bianca Cawthorne
 
Brand Storytelling
Brand StorytellingBrand Storytelling
Brand StorytellingHunter Territo
 
7 Basic Themes Of Brand Storytelling
7 Basic Themes Of Brand Storytelling7 Basic Themes Of Brand Storytelling
7 Basic Themes Of Brand StorytellingAgus Iskandar
 
Retail brands & brand storytelling [research]
Retail brands & brand storytelling [research]Retail brands & brand storytelling [research]
Retail brands & brand storytelling [research]Headstream
 
The power of brand storytelling [research]
The power of brand storytelling [research]The power of brand storytelling [research]
The power of brand storytelling [research]Headstream
 
Driving enterprise social from the bottom up - Microsoft SharePoint conferenc...
Driving enterprise social from the bottom up - Microsoft SharePoint conferenc...Driving enterprise social from the bottom up - Microsoft SharePoint conferenc...
Driving enterprise social from the bottom up - Microsoft SharePoint conferenc...Business illustrator (Business Goes Social)
 

Empfohlen

Articulating A Compelling Brand Story
Articulating A Compelling Brand StoryArticulating A Compelling Brand Story
Articulating A Compelling Brand StoryBayo (Olubayo) Adekanmbi CM(SA)
 
Building your brand and brand story
Building your brand and brand storyBuilding your brand and brand story
Building your brand and brand storyMarie Still
 
Brand Storytelling
Brand Storytelling Brand Storytelling
Brand Storytelling Bianca Cawthorne
 
Brand Storytelling
Brand StorytellingBrand Storytelling
Brand StorytellingHunter Territo
 
7 Basic Themes Of Brand Storytelling
7 Basic Themes Of Brand Storytelling7 Basic Themes Of Brand Storytelling
7 Basic Themes Of Brand StorytellingAgus Iskandar
 
Retail brands & brand storytelling [research]
Retail brands & brand storytelling [research]Retail brands & brand storytelling [research]
Retail brands & brand storytelling [research]Headstream
 
The power of brand storytelling [research]
The power of brand storytelling [research]The power of brand storytelling [research]
The power of brand storytelling [research]Headstream
 
Driving enterprise social from the bottom up - Microsoft SharePoint conferenc...
Driving enterprise social from the bottom up - Microsoft SharePoint conferenc...Driving enterprise social from the bottom up - Microsoft SharePoint conferenc...
Driving enterprise social from the bottom up - Microsoft SharePoint conferenc...Business illustrator (Business Goes Social)
 
The Art of Storytelling
The Art of StorytellingThe Art of Storytelling
The Art of Storytellingchristiansaylor
 
Strategic Storytelling | Business Presentation Techniques
Strategic Storytelling | Business Presentation TechniquesStrategic Storytelling | Business Presentation Techniques
Strategic Storytelling | Business Presentation TechniquesJeremey Donovan
 
ตารางการอบรมเชิงปฏิบัติการการเพิ่มประสิทธิภาพการสอนวิทยาศาสตร์โดยใช้ Social ...
ตารางการอบรมเชิงปฏิบัติการการเพิ่มประสิทธิภาพการสอนวิทยาศาสตร์โดยใช้ Social ...ตารางการอบรมเชิงปฏิบัติการการเพิ่มประสิทธิภาพการสอนวิทยาศาสตร์โดยใช้ Social ...
ตารางการอบรมเชิงปฏิบัติการการเพิ่มประสิทธิภาพการสอนวิทยาศาสตร์โดยใช้ Social ...supapnuanchan
 
GCOT 2015 - Experiential Marketing
GCOT 2015 - Experiential MarketingGCOT 2015 - Experiential Marketing
GCOT 2015 - Experiential MarketingHeather Ainardi
 
Consumer Brand Marketing Experiential Marketing
Consumer Brand Marketing Experiential MarketingConsumer Brand Marketing Experiential Marketing
Consumer Brand Marketing Experiential Marketingclvecchio
 
Mcm
McmMcm
Mcm01063581570
 
GRAND APPARELS_ Intro
GRAND APPARELS_ IntroGRAND APPARELS_ Intro
GRAND APPARELS_ IntroNaveen Mahtani
 
Senior Portfolio
Senior PortfolioSenior Portfolio
Senior PortfolioCarly Eisner
 
Hero-Training
Hero-TrainingHero-Training
Hero-TrainingMichelle Donals
 
이노버즈미디어 인턴 소셜미디어 스터디 - 식스타발표 김상은
이노버즈미디어 인턴 소셜미디어 스터디 - 식스타발표 김상은이노버즈미디어 인턴 소셜미디어 스터디 - 식스타발표 김상은
이노버즈미디어 인턴 소셜미디어 스터디 - 식스타발표 김상은Innobirds Media
 
Private equity service offer
Private equity service offerPrivate equity service offer
Private equity service offerFuturelab
 
Marketing Bushido Short
Marketing Bushido ShortMarketing Bushido Short
Marketing Bushido ShortAlain Thys
 
(Graham Brown mobileYouth) Why Creative Agencies Suck
(Graham Brown mobileYouth) Why Creative Agencies Suck(Graham Brown mobileYouth) Why Creative Agencies Suck
(Graham Brown mobileYouth) Why Creative Agencies SuckGraham Brown
 
The Impact of 3D on Retail
The Impact of 3D on RetailThe Impact of 3D on Retail
The Impact of 3D on RetailFuturelab
 
(Graham Brown mobileYouth) The End of Advertising? from the Big Idea to the S...
(Graham Brown mobileYouth) The End of Advertising? from the Big Idea to the S...(Graham Brown mobileYouth) The End of Advertising? from the Big Idea to the S...
(Graham Brown mobileYouth) The End of Advertising? from the Big Idea to the S...Graham Brown
 
La notizia di reato
La notizia di reatoLa notizia di reato
La notizia di reatoPippo Farloccino
 
Barriers to Customer-Centricity
Barriers to Customer-CentricityBarriers to Customer-Centricity
Barriers to Customer-CentricityFuturelab
 
Selfie Culture (Graham Brown mobileYouth)
Selfie Culture (Graham Brown mobileYouth)Selfie Culture (Graham Brown mobileYouth)
Selfie Culture (Graham Brown mobileYouth)Graham Brown
 
The Human Communication Playbook by Graham Brown (Get the PDF)
The Human Communication Playbook by Graham Brown (Get the PDF) The Human Communication Playbook by Graham Brown (Get the PDF)
The Human Communication Playbook by Graham Brown (Get the PDF) Graham Brown
 
The Asia Matters Report by Graham D Brown
The Asia Matters Report by Graham D BrownThe Asia Matters Report by Graham D Brown
The Asia Matters Report by Graham D BrownGraham Brown
 
Asia Tech Research: Asia Matters 3/4 (The New Home of Entrepreneurship)
Asia Tech Research: Asia Matters 3/4 (The New Home of Entrepreneurship)Asia Tech Research: Asia Matters 3/4 (The New Home of Entrepreneurship)
Asia Tech Research: Asia Matters 3/4 (The New Home of Entrepreneurship)Graham Brown
 
Asia Tech Research: Asia Matters 4/4 (The Digital Frontier)
Asia Tech Research: Asia Matters 4/4 (The Digital Frontier)Asia Tech Research: Asia Matters 4/4 (The Digital Frontier)
Asia Tech Research: Asia Matters 4/4 (The Digital Frontier)Graham Brown
 

Weitere ähnliche Inhalte

Andere mochten auch

Strategic Storytelling | Business Presentation Techniques
Strategic Storytelling | Business Presentation TechniquesStrategic Storytelling | Business Presentation Techniques
Strategic Storytelling | Business Presentation TechniquesJeremey Donovan
 
ตารางการอบรมเชิงปฏิบัติการการเพิ่มประสิทธิภาพการสอนวิทยาศาสตร์โดยใช้ Social ...
ตารางการอบรมเชิงปฏิบัติการการเพิ่มประสิทธิภาพการสอนวิทยาศาสตร์โดยใช้ Social ...ตารางการอบรมเชิงปฏิบัติการการเพิ่มประสิทธิภาพการสอนวิทยาศาสตร์โดยใช้ Social ...
ตารางการอบรมเชิงปฏิบัติการการเพิ่มประสิทธิภาพการสอนวิทยาศาสตร์โดยใช้ Social ...supapnuanchan
 
GCOT 2015 - Experiential Marketing
GCOT 2015 - Experiential MarketingGCOT 2015 - Experiential Marketing
GCOT 2015 - Experiential MarketingHeather Ainardi
 
Consumer Brand Marketing Experiential Marketing
Consumer Brand Marketing Experiential MarketingConsumer Brand Marketing Experiential Marketing
Consumer Brand Marketing Experiential Marketingclvecchio
 
이노버즈미디어 인턴 소셜미디어 스터디 - 식스타발표 김상은
이노버즈미디어 인턴 소셜미디어 스터디 - 식스타발표 김상은이노버즈미디어 인턴 소셜미디어 스터디 - 식스타발표 김상은
이노버즈미디어 인턴 소셜미디어 스터디 - 식스타발표 김상은Innobirds Media
 
Private equity service offer
Private equity service offerPrivate equity service offer
Private equity service offerFuturelab
 
Marketing Bushido Short
Marketing Bushido ShortMarketing Bushido Short
Marketing Bushido ShortAlain Thys
 
(Graham Brown mobileYouth) Why Creative Agencies Suck
(Graham Brown mobileYouth) Why Creative Agencies Suck(Graham Brown mobileYouth) Why Creative Agencies Suck
(Graham Brown mobileYouth) Why Creative Agencies SuckGraham Brown
 
The Impact of 3D on Retail
The Impact of 3D on RetailThe Impact of 3D on Retail
The Impact of 3D on RetailFuturelab
 
(Graham Brown mobileYouth) The End of Advertising? from the Big Idea to the S...
(Graham Brown mobileYouth) The End of Advertising? from the Big Idea to the S...(Graham Brown mobileYouth) The End of Advertising? from the Big Idea to the S...
(Graham Brown mobileYouth) The End of Advertising? from the Big Idea to the S...Graham Brown
 
Barriers to Customer-Centricity
Barriers to Customer-CentricityBarriers to Customer-Centricity
Barriers to Customer-CentricityFuturelab
 
Selfie Culture (Graham Brown mobileYouth)
Selfie Culture (Graham Brown mobileYouth)Selfie Culture (Graham Brown mobileYouth)
Selfie Culture (Graham Brown mobileYouth)Graham Brown
 

Andere mochten auch (18)

The Art of Storytelling
The Art of StorytellingThe Art of Storytelling
The Art of Storytelling
 
Strategic Storytelling | Business Presentation Techniques
Strategic Storytelling | Business Presentation TechniquesStrategic Storytelling | Business Presentation Techniques
Strategic Storytelling | Business Presentation Techniques
 
ตารางการอบรมเชิงปฏิบัติการการเพิ่มประสิทธิภาพการสอนวิทยาศาสตร์โดยใช้ Social ...
ตารางการอบรมเชิงปฏิบัติการการเพิ่มประสิทธิภาพการสอนวิทยาศาสตร์โดยใช้ Social ...ตารางการอบรมเชิงปฏิบัติการการเพิ่มประสิทธิภาพการสอนวิทยาศาสตร์โดยใช้ Social ...
ตารางการอบรมเชิงปฏิบัติการการเพิ่มประสิทธิภาพการสอนวิทยาศาสตร์โดยใช้ Social ...
 
GCOT 2015 - Experiential Marketing
GCOT 2015 - Experiential MarketingGCOT 2015 - Experiential Marketing
GCOT 2015 - Experiential Marketing
 
Consumer Brand Marketing Experiential Marketing
Consumer Brand Marketing Experiential MarketingConsumer Brand Marketing Experiential Marketing
Consumer Brand Marketing Experiential Marketing
 
Mcm
McmMcm
Mcm
 
GRAND APPARELS_ Intro
GRAND APPARELS_ IntroGRAND APPARELS_ Intro
GRAND APPARELS_ Intro
 
Senior Portfolio
Senior PortfolioSenior Portfolio
Senior Portfolio
 
Hero-Training
Hero-TrainingHero-Training
Hero-Training
 
이노버즈미디어 인턴 소셜미디어 스터디 - 식스타발표 김상은
이노버즈미디어 인턴 소셜미디어 스터디 - 식스타발표 김상은이노버즈미디어 인턴 소셜미디어 스터디 - 식스타발표 김상은
이노버즈미디어 인턴 소셜미디어 스터디 - 식스타발표 김상은
 
Private equity service offer
Private equity service offerPrivate equity service offer
Private equity service offer
 
Marketing Bushido Short
Marketing Bushido ShortMarketing Bushido Short
Marketing Bushido Short
 
(Graham Brown mobileYouth) Why Creative Agencies Suck
(Graham Brown mobileYouth) Why Creative Agencies Suck(Graham Brown mobileYouth) Why Creative Agencies Suck
(Graham Brown mobileYouth) Why Creative Agencies Suck
 
The Impact of 3D on Retail
The Impact of 3D on RetailThe Impact of 3D on Retail
The Impact of 3D on Retail
 
(Graham Brown mobileYouth) The End of Advertising? from the Big Idea to the S...
(Graham Brown mobileYouth) The End of Advertising? from the Big Idea to the S...(Graham Brown mobileYouth) The End of Advertising? from the Big Idea to the S...
(Graham Brown mobileYouth) The End of Advertising? from the Big Idea to the S...
 
La notizia di reato
La notizia di reatoLa notizia di reato
La notizia di reato
 
Barriers to Customer-Centricity
Barriers to Customer-CentricityBarriers to Customer-Centricity
Barriers to Customer-Centricity
 
Selfie Culture (Graham Brown mobileYouth)
Selfie Culture (Graham Brown mobileYouth)Selfie Culture (Graham Brown mobileYouth)
Selfie Culture (Graham Brown mobileYouth)
 

Mehr von Graham Brown

The Human Communication Playbook by Graham Brown (Get the PDF)
The Human Communication Playbook by Graham Brown (Get the PDF) The Human Communication Playbook by Graham Brown (Get the PDF)
The Human Communication Playbook by Graham Brown (Get the PDF) Graham Brown
 
The Asia Matters Report by Graham D Brown
The Asia Matters Report by Graham D BrownThe Asia Matters Report by Graham D Brown
The Asia Matters Report by Graham D BrownGraham Brown
 
Asia Tech Research: Asia Matters 3/4 (The New Home of Entrepreneurship)
Asia Tech Research: Asia Matters 3/4 (The New Home of Entrepreneurship)Asia Tech Research: Asia Matters 3/4 (The New Home of Entrepreneurship)
Asia Tech Research: Asia Matters 3/4 (The New Home of Entrepreneurship)Graham Brown
 
Asia Tech Research: Asia Matters 4/4 (The Digital Frontier)
Asia Tech Research: Asia Matters 4/4 (The Digital Frontier)Asia Tech Research: Asia Matters 4/4 (The Digital Frontier)
Asia Tech Research: Asia Matters 4/4 (The Digital Frontier)Graham Brown
 
Asia Tech Research: Asia Matters 2/4 (Asian Startup Ecosystems)
Asia Tech Research: Asia Matters 2/4 (Asian Startup Ecosystems)Asia Tech Research: Asia Matters 2/4 (Asian Startup Ecosystems)
Asia Tech Research: Asia Matters 2/4 (Asian Startup Ecosystems)Graham Brown
 
Asia Tech Research: 50 Trends Asia 2018
Asia Tech Research: 50 Trends Asia 2018 Asia Tech Research: 50 Trends Asia 2018
Asia Tech Research: 50 Trends Asia 2018 Graham Brown
 
Ebook: 10 Tips to Grow Your Business in 2017 (Download)
Ebook: 10 Tips to Grow Your Business in 2017 (Download)Ebook: 10 Tips to Grow Your Business in 2017 (Download)
Ebook: 10 Tips to Grow Your Business in 2017 (Download)Graham Brown
 
Every Entrepreneur Grows by Learning (Up.School)
Every Entrepreneur Grows by Learning (Up.School)Every Entrepreneur Grows by Learning (Up.School)
Every Entrepreneur Grows by Learning (Up.School)Graham Brown
 
(Asia Tech Podcast) 7 Ways to Stay Motivated when launching your business
(Asia Tech Podcast) 7 Ways to Stay Motivated when launching your business(Asia Tech Podcast) 7 Ways to Stay Motivated when launching your business
(Asia Tech Podcast) 7 Ways to Stay Motivated when launching your businessGraham Brown
 
(Asia Tech Podcast) 25 Inspiring Quotes for Startup Founders
(Asia Tech Podcast) 25 Inspiring Quotes for Startup Founders(Asia Tech Podcast) 25 Inspiring Quotes for Startup Founders
(Asia Tech Podcast) 25 Inspiring Quotes for Startup FoundersGraham Brown
 
(Asia Tech Podcast) 60 Inspiring Quotes for Entrepreneurs
(Asia Tech Podcast) 60 Inspiring Quotes for Entrepreneurs (Asia Tech Podcast) 60 Inspiring Quotes for Entrepreneurs
(Asia Tech Podcast) 60 Inspiring Quotes for Entrepreneurs Graham Brown
 
Experience is the Brand (How to Build a Brand Worth Talking About)
Experience is the Brand (How to Build a Brand Worth Talking About)Experience is the Brand (How to Build a Brand Worth Talking About)
Experience is the Brand (How to Build a Brand Worth Talking About)Graham Brown
 
How to fix a Broken Brand (McDonalds Case Study 2015)
How to fix a Broken Brand (McDonalds Case Study 2015)How to fix a Broken Brand (McDonalds Case Study 2015)
How to fix a Broken Brand (McDonalds Case Study 2015)Graham Brown
 
How Starbucks Became the Apple of Coffee
How Starbucks Became the Apple of CoffeeHow Starbucks Became the Apple of Coffee
How Starbucks Became the Apple of CoffeeGraham Brown
 
The 6 Ways Starbucks Kills it on Social Media
The 6 Ways Starbucks Kills it on Social MediaThe 6 Ways Starbucks Kills it on Social Media
The 6 Ways Starbucks Kills it on Social MediaGraham Brown
 
Branding is Dead: Long Live Brand Experience
Branding is Dead: Long Live Brand ExperienceBranding is Dead: Long Live Brand Experience
Branding is Dead: Long Live Brand ExperienceGraham Brown
 
(GrahamDBrown) Brand Leadership 2015: 10 Quotes from Industry Leaders and Gur...
(GrahamDBrown) Brand Leadership 2015: 10 Quotes from Industry Leaders and Gur...(GrahamDBrown) Brand Leadership 2015: 10 Quotes from Industry Leaders and Gur...
(GrahamDBrown) Brand Leadership 2015: 10 Quotes from Industry Leaders and Gur...Graham Brown
 
The 7 Awesome Ways GoPro Wins in the Sharing Economy (GrahamDBrown)
The 7 Awesome Ways GoPro Wins in the Sharing Economy (GrahamDBrown)The 7 Awesome Ways GoPro Wins in the Sharing Economy (GrahamDBrown)
The 7 Awesome Ways GoPro Wins in the Sharing Economy (GrahamDBrown)Graham Brown
 
10 Facts about Gen Y and Social Media Privacy (Total Youth Research)
10 Facts about Gen Y and Social Media Privacy (Total Youth Research)10 Facts about Gen Y and Social Media Privacy (Total Youth Research)
10 Facts about Gen Y and Social Media Privacy (Total Youth Research)Graham Brown
 
Brand Democracy: How to Tell Stories in the Social Era by Graham Brown
Brand Democracy: How to Tell Stories in the Social Era by Graham BrownBrand Democracy: How to Tell Stories in the Social Era by Graham Brown
Brand Democracy: How to Tell Stories in the Social Era by Graham BrownGraham Brown
 

Mehr von Graham Brown (20)

The Human Communication Playbook by Graham Brown (Get the PDF)
The Human Communication Playbook by Graham Brown (Get the PDF) The Human Communication Playbook by Graham Brown (Get the PDF)
The Human Communication Playbook by Graham Brown (Get the PDF)
 
The Asia Matters Report by Graham D Brown
The Asia Matters Report by Graham D BrownThe Asia Matters Report by Graham D Brown
The Asia Matters Report by Graham D Brown
 
Asia Tech Research: Asia Matters 3/4 (The New Home of Entrepreneurship)
Asia Tech Research: Asia Matters 3/4 (The New Home of Entrepreneurship)Asia Tech Research: Asia Matters 3/4 (The New Home of Entrepreneurship)
Asia Tech Research: Asia Matters 3/4 (The New Home of Entrepreneurship)
 
Asia Tech Research: Asia Matters 4/4 (The Digital Frontier)
Asia Tech Research: Asia Matters 4/4 (The Digital Frontier)Asia Tech Research: Asia Matters 4/4 (The Digital Frontier)
Asia Tech Research: Asia Matters 4/4 (The Digital Frontier)
 
Asia Tech Research: Asia Matters 2/4 (Asian Startup Ecosystems)
Asia Tech Research: Asia Matters 2/4 (Asian Startup Ecosystems)Asia Tech Research: Asia Matters 2/4 (Asian Startup Ecosystems)
Asia Tech Research: Asia Matters 2/4 (Asian Startup Ecosystems)
 
Asia Tech Research: 50 Trends Asia 2018
Asia Tech Research: 50 Trends Asia 2018 Asia Tech Research: 50 Trends Asia 2018
Asia Tech Research: 50 Trends Asia 2018
 
Ebook: 10 Tips to Grow Your Business in 2017 (Download)
Ebook: 10 Tips to Grow Your Business in 2017 (Download)Ebook: 10 Tips to Grow Your Business in 2017 (Download)
Ebook: 10 Tips to Grow Your Business in 2017 (Download)
 
Every Entrepreneur Grows by Learning (Up.School)
Every Entrepreneur Grows by Learning (Up.School)Every Entrepreneur Grows by Learning (Up.School)
Every Entrepreneur Grows by Learning (Up.School)
 
(Asia Tech Podcast) 7 Ways to Stay Motivated when launching your business
(Asia Tech Podcast) 7 Ways to Stay Motivated when launching your business(Asia Tech Podcast) 7 Ways to Stay Motivated when launching your business
(Asia Tech Podcast) 7 Ways to Stay Motivated when launching your business
 
(Asia Tech Podcast) 25 Inspiring Quotes for Startup Founders
(Asia Tech Podcast) 25 Inspiring Quotes for Startup Founders(Asia Tech Podcast) 25 Inspiring Quotes for Startup Founders
(Asia Tech Podcast) 25 Inspiring Quotes for Startup Founders
 
(Asia Tech Podcast) 60 Inspiring Quotes for Entrepreneurs
(Asia Tech Podcast) 60 Inspiring Quotes for Entrepreneurs (Asia Tech Podcast) 60 Inspiring Quotes for Entrepreneurs
(Asia Tech Podcast) 60 Inspiring Quotes for Entrepreneurs
 
Experience is the Brand (How to Build a Brand Worth Talking About)
Experience is the Brand (How to Build a Brand Worth Talking About)Experience is the Brand (How to Build a Brand Worth Talking About)
Experience is the Brand (How to Build a Brand Worth Talking About)
 
How to fix a Broken Brand (McDonalds Case Study 2015)
How to fix a Broken Brand (McDonalds Case Study 2015)How to fix a Broken Brand (McDonalds Case Study 2015)
How to fix a Broken Brand (McDonalds Case Study 2015)
 
How Starbucks Became the Apple of Coffee
How Starbucks Became the Apple of CoffeeHow Starbucks Became the Apple of Coffee
How Starbucks Became the Apple of Coffee
 
The 6 Ways Starbucks Kills it on Social Media
The 6 Ways Starbucks Kills it on Social MediaThe 6 Ways Starbucks Kills it on Social Media
The 6 Ways Starbucks Kills it on Social Media
 
Branding is Dead: Long Live Brand Experience
Branding is Dead: Long Live Brand ExperienceBranding is Dead: Long Live Brand Experience
Branding is Dead: Long Live Brand Experience
 
(GrahamDBrown) Brand Leadership 2015: 10 Quotes from Industry Leaders and Gur...
(GrahamDBrown) Brand Leadership 2015: 10 Quotes from Industry Leaders and Gur...(GrahamDBrown) Brand Leadership 2015: 10 Quotes from Industry Leaders and Gur...
(GrahamDBrown) Brand Leadership 2015: 10 Quotes from Industry Leaders and Gur...
 
The 7 Awesome Ways GoPro Wins in the Sharing Economy (GrahamDBrown)
The 7 Awesome Ways GoPro Wins in the Sharing Economy (GrahamDBrown)The 7 Awesome Ways GoPro Wins in the Sharing Economy (GrahamDBrown)
The 7 Awesome Ways GoPro Wins in the Sharing Economy (GrahamDBrown)
 
10 Facts about Gen Y and Social Media Privacy (Total Youth Research)
10 Facts about Gen Y and Social Media Privacy (Total Youth Research)10 Facts about Gen Y and Social Media Privacy (Total Youth Research)
10 Facts about Gen Y and Social Media Privacy (Total Youth Research)
 
Brand Democracy: How to Tell Stories in the Social Era by Graham Brown
Brand Democracy: How to Tell Stories in the Social Era by Graham BrownBrand Democracy: How to Tell Stories in the Social Era by Graham Brown
Brand Democracy: How to Tell Stories in the Social Era by Graham Brown
 

Kürzlich hochgeladen

Exploring The World Of Adult Ad Networks.pdf
Exploring The World Of Adult Ad Networks.pdfExploring The World Of Adult Ad Networks.pdf
Exploring The World Of Adult Ad Networks.pdfadult marketing
 
Storyboards for my Final Major Project Video
Storyboards for my Final Major Project VideoStoryboards for my Final Major Project Video
Storyboards for my Final Major Project VideoSineadBidwell
 
Understanding the Affiliate Marketing Channel; the short guide
Understanding the Affiliate Marketing Channel; the short guideUnderstanding the Affiliate Marketing Channel; the short guide
Understanding the Affiliate Marketing Channel; the short guidePartnercademy
 
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...Ahrefs
 
TAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
TAM AdEx 2023 Cross Media Advertising Recap - Auto SectorTAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
TAM AdEx 2023 Cross Media Advertising Recap - Auto SectorSocial Samosa
 
Influencer Marketing Power point presentation
Influencer Marketing Power point presentationInfluencer Marketing Power point presentation
Influencer Marketing Power point presentationdgtivemarketingagenc
 
Introduction to marketing Management Notes
Introduction to marketing Management NotesIntroduction to marketing Management Notes
Introduction to marketing Management NotesKiranTiwari42
 
The Impact of Digital Technologies
The Impact of Digital Technologies The Impact of Digital Technologies
The Impact of Digital Technologies bruguardarib
 
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...Hugues Rey
 
When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...
When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...
When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...LazarinaStoyanova
 
Michael Kors marketing assignment swot analysis
Michael Kors marketing assignment swot analysisMichael Kors marketing assignment swot analysis
Michael Kors marketing assignment swot analysisjunaid794917
 
Digital Marketing in 5G Era - Digital Transformation in 5G Age
Digital Marketing in 5G Era - Digital Transformation in 5G AgeDigital Marketing in 5G Era - Digital Transformation in 5G Age
Digital Marketing in 5G Era - Digital Transformation in 5G AgeDigiKarishma
 
What’s the difference between Affiliate Marketing and Brand Partnerships?
What’s the difference between Affiliate Marketing and Brand Partnerships?What’s the difference between Affiliate Marketing and Brand Partnerships?
What’s the difference between Affiliate Marketing and Brand Partnerships?Partnercademy
 
Codes and Conventions of Film Magazine Covers.pptx
Codes and Conventions of Film Magazine Covers.pptxCodes and Conventions of Film Magazine Covers.pptx
Codes and Conventions of Film Magazine Covers.pptxGeorgeCulica
 
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdfDigital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdfDemandbase
 
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdf
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdfResearch and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdf
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdfVWO
 
Codes and Conventions of Film Magazine Websites.pptx
Codes and Conventions of Film Magazine Websites.pptxCodes and Conventions of Film Magazine Websites.pptx
Codes and Conventions of Film Magazine Websites.pptxGeorgeCulica
 
5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software Solutions5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software SolutionsDevherds Software Solutions
 
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon GarsideInbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garsiderobwhite630290
 
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdf
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdfMost Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdf
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdfCIO Business World
 

Kürzlich hochgeladen (20)

Exploring The World Of Adult Ad Networks.pdf
Exploring The World Of Adult Ad Networks.pdfExploring The World Of Adult Ad Networks.pdf
Exploring The World Of Adult Ad Networks.pdf
 
Storyboards for my Final Major Project Video
Storyboards for my Final Major Project VideoStoryboards for my Final Major Project Video
Storyboards for my Final Major Project Video
 
Understanding the Affiliate Marketing Channel; the short guide
Understanding the Affiliate Marketing Channel; the short guideUnderstanding the Affiliate Marketing Channel; the short guide
Understanding the Affiliate Marketing Channel; the short guide
 
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
 
TAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
TAM AdEx 2023 Cross Media Advertising Recap - Auto SectorTAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
TAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
 
Influencer Marketing Power point presentation
Influencer Marketing Power point presentationInfluencer Marketing Power point presentation
Influencer Marketing Power point presentation
 
Introduction to marketing Management Notes
Introduction to marketing Management NotesIntroduction to marketing Management Notes
Introduction to marketing Management Notes
 
The Impact of Digital Technologies
The Impact of Digital Technologies The Impact of Digital Technologies
The Impact of Digital Technologies
 
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
 
When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...
When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...
When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...
 
Michael Kors marketing assignment swot analysis
Michael Kors marketing assignment swot analysisMichael Kors marketing assignment swot analysis
Michael Kors marketing assignment swot analysis
 
Digital Marketing in 5G Era - Digital Transformation in 5G Age
Digital Marketing in 5G Era - Digital Transformation in 5G AgeDigital Marketing in 5G Era - Digital Transformation in 5G Age
Digital Marketing in 5G Era - Digital Transformation in 5G Age
 
What’s the difference between Affiliate Marketing and Brand Partnerships?
What’s the difference between Affiliate Marketing and Brand Partnerships?What’s the difference between Affiliate Marketing and Brand Partnerships?
What’s the difference between Affiliate Marketing and Brand Partnerships?
 
Codes and Conventions of Film Magazine Covers.pptx
Codes and Conventions of Film Magazine Covers.pptxCodes and Conventions of Film Magazine Covers.pptx
Codes and Conventions of Film Magazine Covers.pptx
 
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdfDigital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
 
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdf
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdfResearch and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdf
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdf
 
Codes and Conventions of Film Magazine Websites.pptx
Codes and Conventions of Film Magazine Websites.pptxCodes and Conventions of Film Magazine Websites.pptx
Codes and Conventions of Film Magazine Websites.pptx
 
5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software Solutions5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software Solutions
 
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon GarsideInbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
 
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdf
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdfMost Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdf
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdf
 

How to Make the Customer the HERO of Your Brand Story