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Tsunami
Youth Mobile
here comes the
the future is out there…
…it’s just not evenly distributed
Here comes
the next wave…
by Graham D Brown
w w w . u p v e n t u r e s . i o
UP VENTURES
w w w . u p v e n t u r e s . i o
UP VENTURES
are YOU a mobile app developer?
click the link on the next slide
for my FREE...
mobile app
developer?
Click here
to get this
FREE guide
http://download.up.school
“…completely change
the economy”
- Goldman Sachs
The Sharing Economy?
…started in
the youth market
We’ve been
sharing for
millions of years
…it took young people to show us…
…how to bring that behavior
into the 21st century…
The
Mobile
Messenger
Market?
…started in
the youth market
The End
of Advertising?
…started in
the youth market
…started in
the youth market
The End
of Billion Dollar
Brands?
…started in
the youth market
At first, we look on with suspicion
Selfies…
Messaging…
Music sharing…
Video chat…
…started in
the youth market
if you want to understand
…what’s mainstream tomorrow
…look at the youth market today
So, here’s how…
catch the wave
7 ways to
Don’t focus on
the high end road warriors…
#1
Learn from

Apple…
…invest in the next generation
Create Shared Experiences
not apps, brands or products
#2
…because if they aren’t sharing
your brand, you don’t exist
Stop trying to win social media…#3
Start creating stuff…
worth talking about
…because good apps worth sharing
have the marketing baked in
Create tools that turn…
…young people into storytellers
#4
Make them… not your company…
the hero of your brand story
…because nobody wants to talk
about “brands” or “apps”
68%of teens recorded a video 

in the last month
(Source Global Web Index 2014)
…a market of a billion producers
They just want to talk about
…themselves
Go beyond the like#5
because if customers like you…
be afraid, be very afraid
Young people only share the stuff
…they LOVE
Let go of the “official”#6
There are no “official”
brand stories anymore…
Your “official” story competes with…
a marketing team of millions
your brand gets talked about today
Accept that this is how…
Move from viewing youth as destinations
for your marketing messages…
#7
…start treating them as
partners in its production
passive consumers anymore
Young people aren’t
170,000 marketing messages
by his 17th birthday
The average American sees
What makes yours any different?
catch the wave
w w w . u p v e n t u r e s . i o
UP VENTURES
Connecting the mobile app economy
EDUCATION
INVESTMENT
PARTNERSHIP
www.UpVen...
mobile app
developer?
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to get this
FREE guide
http://download.up.school
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(Asia Tech Podcast) Here Comes the Youth Mobile Tsunami Slide 1 (Asia Tech Podcast) Here Comes the Youth Mobile Tsunami Slide 2 (Asia Tech Podcast) Here Comes the Youth Mobile Tsunami Slide 3 (Asia Tech Podcast) Here Comes the Youth Mobile Tsunami Slide 4 (Asia Tech Podcast) Here Comes the Youth Mobile Tsunami Slide 5 (Asia Tech Podcast) Here Comes the Youth Mobile Tsunami Slide 6 (Asia Tech Podcast) Here Comes the Youth Mobile Tsunami Slide 7 (Asia Tech Podcast) Here Comes the Youth Mobile Tsunami Slide 8 (Asia Tech Podcast) Here Comes the Youth Mobile Tsunami Slide 9 (Asia Tech Podcast) Here Comes the Youth Mobile Tsunami Slide 10 (Asia Tech Podcast) Here Comes the Youth Mobile Tsunami Slide 11 (Asia Tech Podcast) Here Comes the Youth Mobile Tsunami Slide 12 (Asia Tech Podcast) Here Comes the Youth Mobile Tsunami Slide 13 (Asia Tech Podcast) Here Comes the Youth Mobile Tsunami Slide 14 (Asia Tech Podcast) Here Comes the Youth Mobile Tsunami Slide 15 (Asia Tech Podcast) Here Comes the Youth Mobile Tsunami Slide 16 (Asia Tech Podcast) Here Comes the Youth Mobile Tsunami Slide 17 (Asia Tech Podcast) Here Comes the Youth Mobile Tsunami Slide 18 (Asia Tech Podcast) Here Comes the Youth Mobile Tsunami Slide 19 (Asia Tech Podcast) Here Comes the Youth Mobile Tsunami Slide 20 (Asia Tech Podcast) Here Comes the Youth Mobile Tsunami Slide 21 (Asia Tech Podcast) Here Comes the Youth Mobile Tsunami Slide 22 (Asia Tech Podcast) Here Comes the Youth Mobile Tsunami Slide 23 (Asia Tech Podcast) Here Comes the Youth Mobile Tsunami Slide 24 (Asia Tech Podcast) Here Comes the Youth Mobile Tsunami Slide 25 (Asia Tech Podcast) Here Comes the Youth Mobile Tsunami Slide 26 (Asia Tech Podcast) Here Comes the Youth Mobile Tsunami Slide 27 (Asia Tech Podcast) Here Comes the Youth Mobile Tsunami Slide 28 (Asia Tech Podcast) Here Comes the Youth Mobile Tsunami Slide 29 (Asia Tech Podcast) Here Comes the Youth Mobile Tsunami Slide 30 (Asia Tech Podcast) Here Comes the Youth Mobile Tsunami Slide 31 (Asia Tech Podcast) Here Comes the Youth Mobile Tsunami Slide 32 (Asia Tech Podcast) Here Comes the Youth Mobile Tsunami Slide 33 (Asia Tech Podcast) Here Comes the Youth Mobile Tsunami Slide 34 (Asia Tech Podcast) Here Comes the Youth Mobile Tsunami Slide 35 (Asia Tech Podcast) Here Comes the Youth Mobile Tsunami Slide 36 (Asia Tech Podcast) Here Comes the Youth Mobile Tsunami Slide 37 (Asia Tech Podcast) Here Comes the Youth Mobile Tsunami Slide 38 (Asia Tech Podcast) Here Comes the Youth Mobile Tsunami Slide 39 (Asia Tech Podcast) Here Comes the Youth Mobile Tsunami Slide 40 (Asia Tech Podcast) Here Comes the Youth Mobile Tsunami Slide 41 (Asia Tech Podcast) Here Comes the Youth Mobile Tsunami Slide 42 (Asia Tech Podcast) Here Comes the Youth Mobile Tsunami Slide 43 (Asia Tech Podcast) Here Comes the Youth Mobile Tsunami Slide 44 (Asia Tech Podcast) Here Comes the Youth Mobile Tsunami Slide 45 (Asia Tech Podcast) Here Comes the Youth Mobile Tsunami Slide 46 (Asia Tech Podcast) Here Comes the Youth Mobile Tsunami Slide 47 (Asia Tech Podcast) Here Comes the Youth Mobile Tsunami Slide 48 (Asia Tech Podcast) Here Comes the Youth Mobile Tsunami Slide 49 (Asia Tech Podcast) Here Comes the Youth Mobile Tsunami Slide 50 (Asia Tech Podcast) Here Comes the Youth Mobile Tsunami Slide 51 (Asia Tech Podcast) Here Comes the Youth Mobile Tsunami Slide 52 (Asia Tech Podcast) Here Comes the Youth Mobile Tsunami Slide 53 (Asia Tech Podcast) Here Comes the Youth Mobile Tsunami Slide 54 (Asia Tech Podcast) Here Comes the Youth Mobile Tsunami Slide 55 (Asia Tech Podcast) Here Comes the Youth Mobile Tsunami Slide 56 (Asia Tech Podcast) Here Comes the Youth Mobile Tsunami Slide 57 (Asia Tech Podcast) Here Comes the Youth Mobile Tsunami Slide 58 (Asia Tech Podcast) Here Comes the Youth Mobile Tsunami Slide 59 (Asia Tech Podcast) Here Comes the Youth Mobile Tsunami Slide 60 (Asia Tech Podcast) Here Comes the Youth Mobile Tsunami Slide 61 (Asia Tech Podcast) Here Comes the Youth Mobile Tsunami Slide 62 (Asia Tech Podcast) Here Comes the Youth Mobile Tsunami Slide 63 (Asia Tech Podcast) Here Comes the Youth Mobile Tsunami Slide 64 (Asia Tech Podcast) Here Comes the Youth Mobile Tsunami Slide 65 (Asia Tech Podcast) Here Comes the Youth Mobile Tsunami Slide 66 (Asia Tech Podcast) Here Comes the Youth Mobile Tsunami Slide 67 (Asia Tech Podcast) Here Comes the Youth Mobile Tsunami Slide 68 (Asia Tech Podcast) Here Comes the Youth Mobile Tsunami Slide 69 (Asia Tech Podcast) Here Comes the Youth Mobile Tsunami Slide 70
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