A collection of mobileYouth resources available online to report subscribers. Download this reference file.

1. Nokia Youth Trends - 05-10-2011
PDF downloaded from mobileYouth® - http://www.mobileyouth.org
Nokia Youth Trends
by mobileYouth - Tuesday, May 10, 2011
http://www.mobileyouth.org/nokia-youth-trends/
A list of mobileYouth resources and research on youth mobile cell phone culture for Nokia. mobileYouth shares over 10 years
of research, insights and case study data with Nokia around the world. To find out how you can access this information,
contact us here.
Nokia research
* SMART Index 2011 - who are the Nokia fans? how does Nokia compare on the SMART (Simple Mobile Advocacy and
Recommendation Tracker) for US, Malaysian and South African youth?
Nokia Strategy
* What does Nokia need to do now?
Nokia Marketing
* The Age of Discovery - how can Nokia facilitate the discovery and education process for youth? What role should it play in
the marketing of apps, technology and ideas?
* Paid to Earned Media (original) - how can Nokia become part of the conversation and create social currency for youth?
* Earned Media - how can Nokia influence youth conversation and become recommended by the influencers?
* Brand Democracy - how can Nokia move from viewing youth as destinations for its marketing messages to treating them as
partners in its production?
* Brand Democracy (original) - part 5 of the Youth Mobile Age presentation series.
* Many-to-Many - how can Nokia evolve from the broken model of one-to-one youth marketing?
Nokia Customer Insights
* Hey Nokia! Remember me? - global youth speak out on the Nokia brand
* Fanspotting - who are Nokia's fans and how can Nokia reignite them?
* Indonesia Reclaimed - how can Nokia reclaim the Indonesian teen market?
* Social Currency - how do mobile phones create and facilitate social interaction for youth?
* Social Thinking - how can Nokia redefine the role of the mobile phone in the lives of youth?
Nokia Innovation
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2. Nokia Youth Trends - 05-10-2011
PDF downloaded from mobileYouth® - http://www.mobileyouth.org
* Youthsourcing - how can Nokia co-create with youth to drive forward innovation and product development?
* Youthsourcing Asia - how are Asian youth redefining innovation and what does this mean for Nokia?
* I'm *So* Over SMS - how are youth redefining the future roadmap of messaging and what does this mean for handset
manufacturers?
Reports
* The mobileYouth Handset Report - available to mobileYouth report subscribers
Data, Charts and Statistics
* Nokia Youth Statistics on MobileYouthReport.com
* SMART Index Survey charts for Nokia
* 2011 mobileYouth Handset Brand Heatmap
* The Business Case for Nokia to engage its fans
* Why are Fans important for Nokia?
* Nokia - the need to reinvent
* A new generation of non-Nokia lovers grows up - looking at the growth in the next generation of youth who have little
emotional attachment to the brand
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