Branding is Dead: Long Live Brand Experience

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497 likes•41,121 views

What is brand in 2015? Brand is no longer what the ad agency says about your product or service but what customers say, share and experience about your company. That means how your retail staff interact with customers or how your marketing team creates conversations at your events is more important than what's said in an advertising campaign. This is the reality of the sharing economy in 2015. Experience is only real when shared and if customers aren't sharing your brand, you might as well be invisible. Click here to find out more about Brand Experience and why the era of Branding is dead...

Marketing

73% of people said they shared something
on social media while in the bathroom
www.GrahamDBrown.com

…a world where everything  
gets shared
www.GrahamDBrown.com

www.GrahamDBrown.com pic © GoPro
…everywhere

www.GrahamDBrown.com
then get my  
>> free download <<
now

www.GrahamDBrown.com
but if you’re still here,
let’s continue

In 2015,  
every conversation
www.GrahamDBrown.com flickr © pedrosimoes7

…every moment
www.GrahamDBrown.com flickr © knowledge-test

…every story
www.GrahamDBrown.com flickr © googlisti

www.GrahamDBrown.com flickr © zoetnet
…creates an experience

So what works in 2015?
www.GrahamDBrown.com

…Tell ‘em you’re cool
www.GrahamDBrown.com

…Tell ‘em in a BIG way
www.GrahamDBrown.com

…Keep telling ‘em
www.GrahamDBrown.com flickr © joaolavinha

…but Branding doesn’t work  
like it did 30 years ago
www.GrahamDBrown.com

Share the love
www.GrahamDBrown.com
don’t forget to  
hit the LIKE button
so other Slideshare users
can discover this too

…customer storytelling
www.GrahamDBrown.com

…stuff worth talking about
www.GrahamDBrown.com

…and by the way
if this presentation is
of useful to you
www.GrahamDBrown.com
hit the LIKE button
so other Slideshare users
can discover it too

…creating events
www.GrahamDBrown.com flickr © knowledge-test

…reconnecting communities
www.GrahamDBrown.com

[google search “food trucks”]
www.GrahamDBrown.com

…asking “what’s broken”?
www.GrahamDBrown.com

[google search “artisan coffee”]
www.GrahamDBrown.com

…creating touchpoints online
www.GrahamDBrown.com

…and touchpoints ofﬂine
www.GrahamDBrown.com

you can’t always
be in the room…
www.GrahamDBrown.com

www.GrahamDBrown.com
want to learn how to create
experiences that people share?
?

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