Branding is Dead Long Live
Brand Experience

73% of people said they
shared something on social media while in the bathroom www.GrahamDBrown.com

Welcome
to 2015…
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…a world where everything
gets shared www.GrahamDBrown.com

www.GrahamDBrown.com pic © GoPro
…everywhere

all the time…
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if you can’t wait to
find out what Brand Experience is… www.GrahamDBrown.com

www.GrahamDBrown.com then get my
>> free download << now

www.GrahamDBrown.com but if you’re still
here, let’s continue

In 2015, every conversation
www.GrahamDBrown.com flickr © pedrosimoes7

…every moment www.GrahamDBrown.com flickr ©
knowledge-test

…every story www.GrahamDBrown.com flickr ©
googlisti

www.GrahamDBrown.com flickr © zoetnet …creates
an experience

…which becomes your brand
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So what works in 2015?
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Branding?
Brand Experience?
or
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Branding is…
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…Tell ‘em you’re cool
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…Tell ‘em in a BIG
way www.GrahamDBrown.com

…Keep telling ‘em www.GrahamDBrown.com flickr
© joaolavinha

…but Branding doesn’t work
like it did 30 years ago www.GrahamDBrown.com

Branding in 1985
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Brand Experience in 2015
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Branding in 1985
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Brand Experience in 2015 www.GrahamDBrown.com
flickr © Alant

Branding in 1985
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Brand Experience in 2015
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Branding is dead…
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Long live…
Brand
Experience
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Brand
Experience
is…
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…customer storytelling
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…stuff worth talking about
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…creating value
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…and by the way if
this presentation is of useful to you www.GrahamDBrown.com hit the LIKE button so other Slideshare users can discover it too

…creating events www.GrahamDBrown.com flickr ©
knowledge-test

…creating memories
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…joining the dots
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…reconnecting communities
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[google search “food trucks”]
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…asking “what’s broken”?
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…fixing pain points
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…taking risks
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[google search “artisan coffee”]
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…creating touchpoints online
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…and touchpoints offline
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www.GrahamDBrown.com Your brand is what
people say about you when you’re not in the room - Jeff Bezos CEO Amazon

which means…
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your brand is what people
say about you www.GrahamDBrown.com

and…
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you can’t always be in
the room… www.GrahamDBrown.com

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they will soon forget what
your brand said but they’ll always remember how you made them FEEL www.GrahamDBrown.com flickr © instantvantage

www.GrahamDBrown.com want to learn how
to create experiences that people share? ?

People © GRAHAM D BROWN
2015 FROM BRANDING TO BRAND EXPERIENCE Traditional marketing was a Branding based approach: positioning, awareness, campaigns. In the 21st century, marketers need to focus on Brand Experience FROM OUTSIDE TO INSIDE Branding use to start outside the company: agencies celebrities, campaigns. Today however, Brand Experienc starts inside with th Brand Experience Sweetsp the intersection of your peop culture and metr Metrics Brand Culture TM want to know how brands like Apple, Starbucks and LEGO do it? www.GrahamDBrown.com Get these insights on the next slide…

www.GrahamDBrown.com …then GET my new
E-Course FREE to Slideshare users Start Creating Brand Experiences Worth Sharing… FREE