Branding is Dead: Long Live Brand Experience

Branding
is Dead
Long Live  
Brand Experience

73% of people said they shared something
on social media while in the bathroom
www.GrahamDBrown.com

Welcome
to 2015…

…a world where everything  
gets shared

www.GrahamDBrown.com pic © GoPro
…everywhere

all the time…

if you can’t wait to
ﬁnd out what
Brand Experience is…

then get my  
>> free download <<
now

but if you’re still here,
let’s continue

In 2015,  
every conversation
www.GrahamDBrown.com flickr © pedrosimoes7

…every moment
www.GrahamDBrown.com flickr © knowledge-test

…every story
www.GrahamDBrown.com flickr © googlisti

www.GrahamDBrown.com flickr © zoetnet
…creates an experience

…which becomes your brand

So what works in 2015?

Branding?
Brand Experience?
or

Branding is…

…Tell ‘em you’re cool

…Tell ‘em in a BIG way

…Keep telling ‘em
www.GrahamDBrown.com flickr © joaolavinha

…but Branding doesn’t work  
like it did 30 years ago

Branding in 1985

Brand Experience in 2015

Brand Experience in 2015
www.GrahamDBrown.com flickr © Alant

Branding is dead…

Long live…
Brand
Experience

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Brand
Experience
is…

…customer storytelling

…stuff worth talking about

…creating value

…and by the way
if this presentation is
of useful to you
hit the LIKE button
so other Slideshare user...

…creating events
www.GrahamDBrown.com flickr © knowledge-test

…creating memories

…joining the dots

…reconnecting communities

[google search “food trucks”]

…asking “what’s broken”?

…ﬁxing pain points

…taking risks

[google search “artisan coffee”]

…creating touchpoints online

…and touchpoints ofﬂine

Your brand is
what people
say about you
when you’re
not in the room
- Jeff Bezos  
CEO Amazon

which means…

your brand is
what people say about you

you can’t always
be in the room…

they will soon forget
what your brand said
but they’ll
always
remember
how you
made them
FEEL
www.GrahamDBrown.com flickr ...

want to learn how to create
experiences that people share?
?

People
© GRAHAM D BROWN 2015
FROM BRANDING TO BRAND EXPERIENCE
Traditional marketing was a Branding based
approach: positi...

…then GET my new E-Course  
FREE to Slideshare users
Start Creating Brand Experiences
Worth Sharing… ...

Branding is Dead: Long Live Brand Experience

Graham Brown

Branding is Dead: Long Live Brand Experience